190: Can an Introvert Become an Online Influencer? [Bob Gentle Interview]
Your Digital Marketing Coach with Neal SchafferDecember 09, 202000:35:1324.27 MB

190: Can an Introvert Become an Online Influencer? [Bob Gentle Interview]

Is there something holding you or your brand back from digital success? Could it be that you might be a little on the shy side when it comes to a social network, or content medium, or just in general? If so, this is the episode for you! Fellow digital marketing expert is going to help you understand:

  • How to move from shy introvert to showing up online
  • Why the idea that some people might not like you is a good thing.
  • How to best navigate all of the marketing advice and choices you have online into your own context.

This episode will dive into the psychology of how to become a better entrepreneur and marketer online.

Key Highlights

[01:27] Introduction of Podcast Guest, Bob Gentle

[06:17] How to Begin the Process from Being Shy to Showing Up Online

[12:45] Why You Need To Show Up

[15:40] Should You Worry About Negative Reactions?

[18:18] Be Yourself!

[19:52] How To Put Context Of Your Own

[20:34] What is a Content Portfolio?

[20:53] The Differences Between Short-term, Medium-term, and Long-term Investments

[25:03] Why Having Investment Portfolio Is Important?

[27:46] Bob's Advice And Recommendations On Where Should Clients Focus More Into 2021

[30:37] The Importance of Building Emotional Connection With Your Audience

[32:07] Connect With Bob

Notable Quotes

  • You can't necessarily do your best work because you're not reaching the right people. And the easiest way to do that is by building your profile online, building your personal brand, and building your influence. So I came to the point where I realized No, you just have to do this. 
  • At some point, in a business, there's gonna be a crisis, whether it's self-inflicted, or from competition. It's just not easy. And you constantly have to pivot and deal with these crisis situations. And I almost think that showing up, if you're not able to do that, as a business owner, as an entrepreneur, you're not going to be able to deal with actually more critically important crises to your business. 
  • And the recommendation by all experts, including my own about consistency, right, is that if you show up consistently, the algorithm recognizes that you have a greater chance of showing up in the feeds of your potential customers consistently.
  • And everything you should, everything you do online should really be for that third of people that are just going to connect with it, they're going to like it. And you have to embrace that the other two-thirds of people don't really matter to you, they're not your audience, there will be a small proportion who won't like it. But you can't have success online. without accepting that two-thirds of people are not for you. 
  • If you worry about those that don't like you, you fail to serve those that do like you.
  • If you want to be successful in business, you need to be a critical thinker. 
  • I realized that the more you show of yourself your raw humaneness, the more and deeper you can connect with others.

Guest Links

Reference Links for Neal Schaffer: