172: Navigating the Marketer's World of Constant Change: How to Thrive During a Pandemic [Ken Fitzpatrick Interview]

172: Navigating the Marketer's World of Constant Change: How to Thrive During a Pandemic [Ken Fitzpatrick Interview]

While the current coronavirus pandemic has provided us some urgency in which we need to tweak our marketing, the fact of the matter is that anyone in charge of marketing their business always need to pivot amidst the constant change that existed before we first heard the term "COVID-19." I can't think of anyone better to help guide us through this change than Ken Fitzpatrick, CEO of the Digital Marketing Institute, who provides:

  • an insight into how c-19 is bringing even more change to marketing
  • some perspective on marketer's fear of becoming irrelevant
  • what are the skillsets marketers need in the near future

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Key Highlights

[03:49] Introduction of Podcast Guest, Ken Fitzpatrick

[07:11] Who is Ken and Digital Marketing Institute

[08:18] The Changes That COVID19 Brought To Marketing Industry

[13:33] Marketing Budget Cut

[18:12] The Important Role of Content

[19:08] The Biggest Challenge for Marketers

[21:13] Investing in Upskillinh and Rescaling

[21:37] 5 Top Areas Marketers Should Look At

[22:42] The Impact of COVID19 In Customer Experience

[25:00] How Digital Marketing Institute Tap Customer Touch Points

[29:45] Going Back to the Basics

[31:04] The Key Areas Marketers Should Focus On

[35:14] Connect With Ken

Notable Quotes

  • For many businesses, who are physically present, a website is the only window that they have to the world now. 
  • I should say, the advice I can give you my clients is, there may be a time where you need to sort of stop, for instance, you know, advertising spend that there are some marketing expenses that I realized are being what we would call rationalized.
  • Staying ahead of the game or staying up to date that's really important than in remember research.
  • If you're constantly moving just to the next thing that looks kind of cool and interesting, you're actually gonna end up wasting a lot of time and effort. 
  • I would actually say they are just again, given the current climate, then they're getting that broad across social across analytics across SEO, across PPC, the typical sort of traditional things, and influencer marketing. That's the best way to approach it right now. And don't pigeonhole yourself into an area until you feel actions
  •  I think people are busy enough getting their head around how to run their business and keep their customers happy in a pure online world, but there is a little bit of back-to-basics going on at the moment deal in terms of revisiting my web. And I think that was the message I was hearing from other people

Links mentioned in the show:

Digital Marketing Institute: https://digitalmarketinginstitute.com/

Reference Links for Neal Schaffer:

My Website: https://nealschaffer.com/

Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/

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