167: How to Gain Clear Visibility into Your Digital and Social Media Marketing Activities

167: How to Gain Clear Visibility into Your Digital and Social Media Marketing Activities

How do you know what impact everything that you do in digital and social media marketing has on your business? The secret comes down to what I call the PDCA approach to marketing that my agency is named for, but more importantly, it comes down to visualizing your marketing funnel and aligning everything you do with a part of that funnel. After that it comes down to measurement and truly geeking out on the numbers in the reporting that I recommend you do.

Listen in for the full details as to how to effectively do this spending little time but having maximum impact on your business!

Key Highlights

[02:53] The Methodology On Measuring ROI

[03:21] The Importance of Having A Report

[04:51] PDCA Approach

[06:22] All About Funnel

[08:04] Next Step of the Funnel: Website

[08:51] Email Marketing/Marketing Automation

[09:29] Conversion Territory

[09:45] Why Email Marketing Is Critical

[11:48] Building Benchmarks

[12:01] The Easiest Social Media Platform For Organic Growth

Notable Quotes

  • It bears reminding plan, do check action, it's how you manage experiments. It's how you know what you're going to do, how you do it, you're gonna know what to measure when you do it. And then you know what to optimize. And the measurement goes into report.
  • But generally speaking, you need to be able to rationalize all of your activities. And the first way you do that is if we're going to use social media, we want to build a community. And not only is the size of that community important, and the influences of what we do in social is important as well.
  • Influences can help you at every stage here. They can help you expand your community and social they can help you bring more website traffic. And if you include them in your content marketing, they can help you with generating more email signups.
  • Email marketing is still critical and when you need to get multiple touches with someone because people buy from only companies or they do business only with companies that they know like and trust. 
  • You need to be able to get them on your list because that gives you multiple touches, because social media doesn't guarantee your touches, and you can't expect them to come back to your website every day.
  • But hopefully, by listening to this podcast, you'll get a better idea as to what to look for, what to measure, and how to display it both organic and paid, aligning with the funnel, all of your digital and social media marketing activities.
  • But at the end of the day, I really want you to think holistically and to be able to do it yourself and only use a tool when it fits everything you're talking about when all these pieces you can plug in and create the perfect report.

Links mentioned in the show:

The 10 Best Social Media Marketing Podcasts to Listen to in 2020: https://nealschaffer.com/best-social-media-marketing-podcasts/

Episodes mentioned in or related to this one:

161: The Hidden Power of Email Marketing to Scale Your Digital Influence - my episode on lead magnets and email marketing

110: How to Generate Leads from Facebook with TabSite [Mike Gingerich Interview]

Reference Links for Neal Schaffer

My Website: https://nealschaffer.com/

Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/

The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview