149: How to Become a Published Author [Lee Constantine from Publishizer Interview]
Your Digital Marketing Coach with Neal SchafferFebruary 29, 202000:57:1139.35 MB

149: How to Become a Published Author [Lee Constantine from Publishizer Interview]

Did you know that my new book on influencer marketing, The Age of Influence, began as a test market on a crowdsourcing platform for authors called Publishizer? It's true! You can even see my original proposal page here: https://publishizer.com/the-business-of-influence/. Today's podcast is looking at the personal side of influence for those that want to yield more influence by becoming a published author. If it wasn't for Lee, my new book wouldn't have been written, so I hope today's episode inspires YOU! 

For those interested in my pre-order campaign for The Age of Influence, make sure you buy a copy of the book from this link and then send a copy of your receipt to neal@nealschaffer before 11:59 P.M. Pacific on March 16. You can find out more about the book and pre-order campaign here: https://nealschaffer.com/influencer-marketing-age-of-influence/

The Age of Influence page on Amazon is here: https://nealschaffer.com/ageofinfluence

Key Highlights

[01:08] Introduction Of Podcast Guest, Lee Constantine

[05:57] What Is Publishizer?

[07:19] Reasons Why A Professional Should Write A Book

[11:42] How Authors Yield Influence Through Books

[14:42] Example of How Books Can Make You Yield Influence

[18:31] The Biggest Things To Remember When Writing A Book

[27:00] Marketing Your Book

[29:40] Importance Of Platform

[31:19] The 2 Most Important Pieces Outside Social

[36:56] How To Navigate Publication Process

[38:13] How Publishizer Fit Into Publication Process

[40:13] Reasons Why Typical Traditional Agent Reject Books

[41:40] The Average Amount Of Books Sold By Self-Published Authors

[42:54] Different Types Of Publishing Options

[48:15] Final Thoughts

[49:46] Why You Should Have A Website

[54:38] Connect With Lee

Notable Quotes

  • A book really helps you spread your message. I mean, as a professional that wants to become an experts, or you're becoming an experts, experts typically have unique methodologies and formulas are really unique insights that allow them and others to achieve success. So putting this in book form, is really credible medium to spread that message further.
  • I really do think it's an amazing Vehicle, obviously, at the end of the day, you'll have an achievement, which is a published book, which is going to stay with your professional brand forever.
  • I think the biggest thing is, it's choosing something that you want to be an expert on. Because if the book is successful, that is what you're gonna be known for.
  • All this stuff is important because it's indicators or indicators, when referring to a book, it's indicators that you can talk to consumers and your followers in a way that gets them to engage with you and possibly sell your book later on.
  • For every aspiring author, you need to really go out there and engage and build that community become an influencer in your industry.
  • But social media isn't always the strongest platform to tell you. But it's just an indicator that you can develop relationships to sell that book to in another format, like maybe an email or through a personal message. 
  • Don't discount any type of publishing deal. Anytime you can get someone to support your book, partner with you get this thing out there in a way that you necessarily can't do on your own. It's really big added value in there.
  • Writing a book is muscle memory, building that part from that community's muscle memory requires a daily commitment, you need to put together a playbook.