148: How to Scale Your Digital Branding
Your Digital Marketing Coach with Neal SchafferFebruary 18, 202000:13:149.17 MB

148: How to Scale Your Digital Branding

Whether you work at a company with staff or you are an entrepreneur, you need to scale so that you can focus on your business and have other experts around you do what they are good at. This includes your digital and social media marketing work. If digital influence is yielded from content creation, you need to stay focused on your content and IP and let others help you do things that are not primary business drivers. I want to share with you what I have done to help scale my own marketing operations and my advice for you.

This podcast episode is a preview of one of the two free webinars I will be doing for those that pre-order my new book The Age of Influence on Amazon. For instructions on how to apply to access, please listen to Episode 144 or read my blog post here.

Key Highlights

[03:28] The Only Way To Scale

[04:12] Integral Part Of Your Marketing Infrastructure

[06:22] How To Find Experts

[08:20] Be A Better Scaler

[08:41] The Things You Can Outsource

[11:03] Summary

Notable Quotes

  • As an entrepreneur, as a small business owner, as a marketer, you need to stay focused on your key tasks, on your key expertise on your key, what you would call an expert zone.
  • The only way for us to scale is to delegate is to have other people do work on our behalf, there really is no other way. Obviously, you can look at everything you're doing. Pick the top three things, stop doing the other things.
  • You can't do everything. You're, you're basically the sum of everybody around you. And you want to hire people that are smarter than you if you want your business to grow.
  • You need to focus on the right things if you want to drive the right revenue. And in order to do that you need to scale and often with marketing, specifically digital and social media marketing, we need to find people that can do these things for you.