120: How to Reach Out to Bloggers and Social Media Influencers
Your Digital Marketing Coach with Neal SchafferDecember 07, 201500:16:3411.43 MB

120: How to Reach Out to Bloggers and Social Media Influencers

Here's my advice on how to reach out to bloggers, influencers, and anyone else you want to talk about your company. It’s important to remember that bloggers and influencers are busy people being pinged by lots of other brands, so if you’re asking them to take time to use your product, and maybe even post a photo or blog about it - time isn’t free! Listen in to learn how to build a connection, what you can and should offer them, and how to make the relationship last by involving them in your content and programs.

Key Highlights

[03:44] How to Reach Out to Bloggers and Social Media Influencers

[06:05] Time Is Not Free

[06:30] Step One In Reaching Out To Influencers

[07:04] Step #2

[08:12] How You Should Start A Pitch

[08:58] Step #3

[09:54] Get Feedback!

[10:17] Christopher Columbus Approach

[11:49] The Fifth Phase

[13:07] The Common Sense Of 2015

[13:43] Summary

Notable Quotes

  • Social media gives you the ability to listen and engage with anybody that's on social media, whether they're influencers or average people and I guess anybody can be an influencer, depending on your industry, right? But here's the thing. Don't just find an email, just connect on LinkedIn and go for the kill. 
  • Whether it's to tweet something out, or to write a blog post on something that requires time, time is not free, people are busy.
  • For any influencer that you want to reach out to, connect with them on social media, follow them go to their profiles follow in like every single social media profile they have, and engage with their content.
  • So it's not only following and engaging, but also looking for deep connections that make it easy for you to engage with that person. 
  • Too much expected something on the return, let them use your tool and expect nothing in return. Okay? And if they don't use your tool, they weren't relevant to begin with. Right? If they use your tool, then there's certain relevance.
  • I recommend, take the Christopher Columbus approach, if you want to make friends. Bloggers don't have a lot of money don't have a lot of time, if you're a company, you have an asset, which is your product, send it over. 
  • It's not a one night stand, it's a long term relationship, figure out a way to derive value out of that relationship over a longer term, by letting that person test out new beta products that you might have
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