The Truth About Behavioral Science and Marketing (Hint: It's Fascinating) - with Nancy Harhut

The Truth About Behavioral Science and Marketing (Hint: It's Fascinating) - with Nancy Harhut

What if I told you that you could make more money, just by understanding how people think?



Behavioral science is a fascinating field that can help you understand what makes people tick.



In this interview with Nancy Harhut, best-selling author of Using Behavioral Science in Marketing, we explore some of the basics of behavioral science and how it can be used in marketing, including:



- How your customers and prospects REALLY make decisions



- Easy ways to trigger automatic, hardwired behaviors



- The best phrases and frames to increase engagement and response