Neal introduces the how, what, and why of the first social media event in which he will be curating and co-producing to serve the social media industry: The Social Tools Summit in Boston in May, 2015.
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welcome to maximize your social actionable 10 minute advice on how your business can maximize your social media presence. Now the host of Maximize Your Social Social Media Author, speaker, consultant, founder of Maximize Social Business and the soon to launch Social Media Centre of Excellence. Neil Schaefer. Hey, everybody, this is Neil Schaefer. Welcome to another episode of Maximize Your Social. I know I broke a promise to you. I went to New York City this week, met some fantastic people and was having so much fun that I was just couldn't make the time for the podcast interview. I do want to tell you, though, that I had a chance to in addition to teaching my class at Rutgers had a great day. Met, argue Rae. Don't know if you follow him, but he was at Forrester after that. He's worked out several companies. Prudential Financial USA currently works at American Express. One of these great social media thought leaders that you should be following also Dino Dogen of Tribe er and some other really, really great folks out there in the New York City social media scene. I'll throw out Susan. Boris does another name. There are many others I was hoping to meet. It was really, really a great well. I was only there for 36 hours, but really, really great time. And obviously those experiences that I have and what I learned I roll out into everything I do, including these podcasts. So don't feel like you're getting Don't feel like you can't even short end of the bargain. Now if you listen all these podcasts, my voice is just a little bit horse ended up as usual. I'm very energetic and push the limits of my body, and I sort of caught a little cold. But I'm getting over and I feel really good. And back here in my home office, it's actually kids are in bed. It's a little bit later in the night. I thought I'd take a chance to share with you some really, really big news. Well, I think it's big news. It's thehe now, nce mint of a new project, which hopefully, by the time you'll listen to this podcast. It's already been published, you know, when I launched my company in January 2010 and those of you that have seen me speak probably have already seen the slide that I d'oh, but I talk about that. I realized the need. You know what? What do you want to do when you grow up? But how can I help companies and social media what I want to do? What am I passionate about? And it's really a combination of two things. Strategy and education. And the strategy, obviously, is the consulting work. I do the book Maximize your social and that consulting strategy consulting experience is really what gets rolled in everything else. I d'oh the education comes in a lot of different forms. You know, when I started my career, I went into sales and marketing because I wanted to have the chance to meet people. I'm a very I believe him. I'm free outward going person. But I just enjoy meeting new people, meeting other people, you know, creating relationships of people learning from them, being stimulated by conversations, especially among different cultures. Which is why I began my career in Asia and I speak Japanese and Chinese. But that, you know, is the reason why I really enjoy speaking a lot. I mean, I enjoy everything that I do. But speaking as one of my favorite things because I have the ability to really interact with a lot of people over a little bit of time and know that I'm helping people on scale right, which with a 1 to 1 coach, incessant, is just the different feel, although that's very rewarding and a gratifying experience as well. But one thing that I've always looked into doing our events. Now those of you that have followed me from my humble beginnings here in Orange County know that I used to do a lot of networking events. In fact, before maximize your social on before maximize social business. My brand was called windmill networking, and it was all about virtually meeting people online but bringing those virtual relationships into the physical realm and getting people together, face to face and learning from each other and, you know, seeing how we can help each other out. So I actually created a Lincoln Group here. Windmill networking in Southern California called So Cal Sushi. I also had a linked in group in Japan, which was called the Zaca Club. For some who remember what it was based on the same concept. Hey, let's get together regularly whatever. I'm in Japan on a business trip or, you know, monthly. Let's get together over lunch, not some sushi and meet each other and see how we can help each other out. So I've always really enjoyed events naturally, and there are a lot of social media events, which I have been honored to be a part of a CZ. Well, we'll never have a chance to speak at social media events. And I think I've spoken once in almost every major social media event now from some that are as famous as they used to be. Or they haven't been around in awhile. But you know, from gravity Summit a Blogger World New Media Expo Online marketing summit in Social Media Marketing world I'll be speaking for the first time in Social Media Strategy Summit in Las Vegas in February. Spoken at ice strategy. I mean, I could go on and on marketing props recently spoke to in Boston that there be to be conference. But one thing that has always been intriguing to me is to run my own events. Now it's something that sort of been in the back of my head, nothing that I really plan to do. I've been, you know, all these other event organizers that I've been able to get to know I've actually given them all my ideas that I have. You know, if I was gonna run event, this is how we do it now. I've spoken and attended so many that, you know, I think I have a lot of ideas. So it all happened when I was in Boston, at the recent marketing props to be to be Summit, where I spoke with Jason Miller of Lincoln. And this is just two months ago and I met up with someone that I knew before social media, someone that I used to work together without a company called SP all. He was our former VP of marketing Brian Mahoney. So we've known each other for 15 years and he said, You know, I've been really successful putting on events. He also does consulting like Ideo, and he's, you know, a marketing genius in his own right. But we both came from the high tech world. He's been putting on these executive focused, high tech events, and he's built sort of an infrastructure to do that. And he's already done a few of them. And, you know, the thought came to remind that said, Wow, it's really hard for me to do all this But here's someone that already has done. It's in a similar industry. We know each other professionally and he's a marketer and get social, right? So the combination of someone that can handle that side and then myself, where I can actually, you know, create the content, curate the speaker's engaged with the sponsors and create a one of a kind, albeit on a very, very small scale, a very different but one of a kind, extremely valuable event for the community. Businesses that one, too, take their social media to the next level and what we came out with, and this was really driven by my belief that I believe the market needs it now. There's a lot of other social events out there, and the people that I know in a lot of the companies I know they're not relying on one of them per year, right. They're going to multiple events per year because they're gonna meet different people there. There's gonna be different speakers, learn different things. So first of all, I do not, you know, think this is gonna replace any other event. And I look forward to partner with other events, speaking at them and continuing to provide any opinions or ideas that they would like to ask of me. But this event is going to be very, very specific. It's funny because of one of the questions I always get asked is you know, neo, what do your what is your favorite tool? And I think marketers in general, this is gonna seem weird. But I think market is in general concentrate too much in the tools, the tools. Once you have the strategy in place and you know what you need to do organically right and you're doing it organically, then it's time to look at the tools to say, OK, I already know what I'm doing. Can I find a tool that's gonna help me do it more efficiently? Maur potentially authentically any automation that I could add without losing any emotional bond with the final user and what have you right? Because, as we know, social media requires an investment. It's either gonna be people or tools or in more more cases, advertising. So the tools is is an important part. And even though I think that sometimes some marketers just relying purely on the tools without realizing that you need to have the strategy, the education and the experience of working these platforms organically to fully understand the value of the tools, the tools are still important. I use a variety of tools of shared. Some of these are maximize social business. But my thought is that there are a lot of different types of speakers at events, but whenever. And I have lots of relationships with lots of companies that provide social media tools and whenever I talk to them. And I used to work for tool vendor. Although a different industry, they have helped lots of companies in a lot of different ways, and sometimes the marketing message on their website does not speak to the value of what their tools provide. And if you are a company, you're trying to figure what tools that I use for any given function. It's really hard to figure out what to do. Unless you do a 30 day trial, you goto a webinar that they host. Maybe you do A you know, a call with your sales person, but it's really hard to get a feel as to what is the potential? What are the best use case in areas for for this tool? It's really hard to get that information in a central place, and that's really the information that I want to ride. That's the event that I want to provide to senior marketers, executives, agencies that they can either reassess the tools that they're currently using or really understand. These are the tools that should be using by getting introductions to them through panels. Case study is not not vendors pitching two holes, but in a unique way in which this is where I want to bring my own value of really sharing that user case scenarios. The case studies the best practices in not only using their tools but using tools in the industry as well. And this is the reason why, on May 12th in Boston, Massachusetts, we're going to have the first social tool Summit's gonna be Brian and myself have a staff, and we are looking forward to putting on a truly very, very small scale. But yet hopefully an extremely valuable event that will continue on after we do that event? Obviously, Brian is a consultant NAMA consultant. So if companies need consulting after they attend the event and want to understand how to best utilize those tools, you know, with everything they also do in marketing or with the social strategy, they can also get the help. But more importantly, they can build relationships with a lot of these two offenders. And I think from those relationships come, you know, access the Betas access to special things, access to information that in these days of virtual webinars and virtual Skype calls, it's very, very hard to get hold of unless you actually go there. And because the subject matter is gonna be of tools. You know, whenever I go to social media events or any event, it's about education and networking, right? So you know, the people that you want a network with are going to be there. But the education is gonna be incredible in two different ways, from the panels and the presentations themselves. I'm gonna put my stamp of guarantee that they're gonna be incredible. But on the other hand, everybody that's going there and it'll be a one day event, right? But everyone is going. There was just going to be focused on tools. So that's gonna be the natural topic of conversation. And I think it's just gonna be really eye opening and extremely valuable for a relatively small investment to really keep your finger on the pulse of what's possible with utilizing tools in the Enterprise for social Media. And that's it. I love podcast because it's very, very hard to blogged this. I could block it, but you don't here the personal story behind it, even though I could try to share it in words. It's just a lot easier for me to do it. Hope of the podcast. You can hear the emotion of my tone, even though it's sort of late at the night. Hear my voice is hoarse obviously really, really excited about it and hate. As always, I always introduce it first, or I always introduce things deepest in my podcast. But I also want to send out an invite. You all you know, if you want to become part of it and well, this is gonna be the first time it's gonna be in Boston. I'm flying out the Boston's knowing no one's gonna be paying for my airfare to fly to Boston for the event or from my hotel room. But so if you live in Boston or live in the area and you want to get involved, you want to get involved as a sponsor? Ah, Speaker, You want to volunteer for a chance to attend the event? You wanna help tweet about it, or help promoted or in any way Hey, reach out to me. I'd love to have your help, and it would be appreciated. And I think those that know me know that I don't forget those that have helped me in my career in my life, on with my own social media. So that's it. This is a little bit of a different podcast on that. I'm sort of announcing the Social Tool Summit, and you're gonna be hearing Maura about the Social Tool Summit as we rev up towards that May 12th deadline. But if you go to social tool summit dot com, you should be able to see the details were still obviously trying to finalize a lot of the speaker positions and a lot of the sponsors. That page will be updated pretty frequently over the next few weeks, but there you have it. Social tool summer dot com I hope to see you there May 12 Boston, Massachusetts and that's it. We'll be back with our quote unquote normal format. A. Maximize your social next week. As always, I appreciate all the comments. If this is your first time, Listen, maximize your social. This is like the 98 episodes. So you have a lot of listening to play catch up on. So make sure that you download all my previous episodes. Give them a listen. I could never be of any help to something you want me to cover. You have any question? You know that I'm always here for you. Please reach out to me. Please, Please, please and all those you know, ratings on iTunes and comments and comments and repose and soundcloud. Thank you so much. It's really gratifying that you are doing that and it means that there is truth and what I say and that people are listening and that's that's my our ally, right when I know that people are listening and my content is resonating with them. So that's it. I hope next week that my voice sounds a lot better. It should. But until then, until next week, hate, we're at the end of the year. So let's end on a strong note that start thinking about what we might want to be doing differently. And Social Media next year. You know, at the end of the year beginning of the year, we're gonna let's walk through an audit, howto sort of reformulate our strategy for the new year. So be on the lookout for our next few episodes, which will concentrate on that. And until then, I'm gonna end here. I have a time limit and that time limit I'm already over. So hey, where we are in the world, make it a great social day. We'll speak again soon. Bye bye, everybody. Thanks for listening. To maximize your social, we appreciate your iTunes subscriptions, ratings and comments. If you would like to appear on this show or recommend content, please contact Neil Schaffer at Neil at Maximize your social dot com. Please also make sure to check out Neil's new community, the Social Media Centre of Excellence at Social Media. C o e dot com. Thanks again and make it a social day