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Nov. 19, 2014

87: Want to Improve Your Social Media Marketing? Start with These 6 Ideas

87: Want to Improve Your Social Media Marketing? Start with These 6 Ideas

This episode goes into depth on what a pre-sales social media consulting call would look like, and with that six ideas to improve your social media that go above and beyond social media.

Transcript

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welcome to maximize your social actionable 10 minute advice on how your business can maximize your social media presence. Now the host of Maximize Your Social Social Media author, speaker, consultant, founder of Maximize Social Business and the soon to launch Social Media Centre of Excellence. Neil Schaefer. Everybody, this is Neil Schaefer and welcome to another episode of Maximize Your Social Hope. You're enjoying this time of the year. It's getting well. It's getting cold even in this other California. In my home office, where I used to be in T shirts and shorts, I am now in a sweatshirt that covers my T shirt, so that gives you an idea that, yes, it does get a little bit cold, although if I look at my home office thermometer, we're still like 74 75 degrees without any heat. So I suppose I should be thankful for that. So today I want to cover something. Obviously, I do a lot of social media consultant and coaching, and for those that I've met in person, Hey, you know, let's talk about how I might be able to help you and just sort of do a pre sales call about riel. Easy things that I can see that can help this company or whoever I might be talking to you and I want to share that with you because it's funny when people focus in on the social, sometimes they sort of miss the entire view of their business. And, as I always say, social media, you know, replaces nothing but compliments everything. And because I obviously work in the industry that we call social media, I will get questions that are specifically related to social media. But I want to talk a little bit about how sometimes the answer you're looking for is actually not in social media, although part of it is. So let me explain. So this is a situation that a lot of people I talked to her in their start up or they have a company and their start up in terms of social media, and they're doing stuff organically, but they're just not getting any traction. They understand that part of what social media is good for a social proof that when someone finds a page or you know a linking company or Twitter handle and they have 1000 versus 50 followers that is a little bit of social proof attached to that. On the other hand, they don't want to buy their followers because that does them no good, right? You know, as I like to say, I'd rather have a small army of passionate fans than a large army of crickets. And you can imagine for Facebook how that's really important for your edge break as well. So this is a very, very typical situation of companies that, hey, I'll just go out there on social media. I'll just start posting tweeting and and things will happen in the field of dreams. And yes, it is the field of dreams in the sense that that's where people are these days. But there's obviously a lot of noise out there, and you may see success stories of some companies that were lucky in the right place. The right time had that one special person find their content, share it to their 1,000,000 followers, but for 99.99% of us, that really doesn't happen. If it did happen, it would just be too easy and you won't need to hire people like me. So you know what can you do and really, the question that I got and I get from a lot of people, you know? What should I be doing in social media where I can acquire more followers and I take a step back and say, Look, you know, what exactly do you do for a living? What is your business? Do what you're trying to sell. What is your business model? How do you plan to monetize that traffic you're getting from social media? Right for me, the social media followers, Yeah, you can use social media to help amplify your message. But what is your message? Let's first work on that. And immediately I saw on the website they were trying to sell it. I guess you could call it an e commerce trying to sort of sell a service, but it's a service it's never been actually offered. So my initial thing is, I go to the website. I don't understand the service I need, You know, I need to understand what I'm getting myself into before I'm gonna sign up for something or even maybe like you and social Media, cause I don't know what you stand for. I don't know what you're trying to d'oh! And that's really you know, it's the same thing with Lincoln Profile. Whatever you do on thinkin is going to bring people back to your profile. Right. So therefore, your profile should be very, very clear As to your personal branding, you're called action. You know what? Your strange How do you differentiate yourself from everybody else? It is similar way. If I go to your website and I don't have a crystal clear view as to exactly what you d'oh, even if you're doing something that no one else is done, I need to know. And that's where you know I suggested. And this is gonna be one of the six things I'll talk about today, and I've seen a lot of websites. You go to the first page and all they have is a video. They just want you to see the video. They won't explain exactly what they do in plain English because they know you're not gonna understand otherwise. And if it's a 75 to 92nd video, that looks interesting. I find, you know, I find myself clicking through and looking out, and I'm sure seeing how many of these videos I've seen deployed that it's been a successful ploy for many companies. So that's really the first thing is, Have you set yourself up for success? Right? And I'm not talking about your social media profiles. I'm talking about your website. That's why with Social Media, your websites are more important than ever. Similar Darlington. Your Lincoln profile is more important than ever. So let's you know, let's look at it that way. And what I find with a lot of startups or companies are new and social is they're so close for the products that they hadn't thought about that right. I'm hopefully something you're nodding and maybe some of us with our own cos I'm in the same way. It's only when you ask someone that's unrelated to your company to get 1/3 party objective opinion, and that's one of the advantages of working with a consultant. You begin to see the light, so to speak. So that's point number one point number two. In Social Media, you could be an army of Warner. You can be an army of 100 or 1000 or a 1,000,000. If you are a big company, you can utilize your employees as part of an employer advocacy program to help share the brand. Awareness helps share. You know the message in your company out there to help your company achieve brand awareness or whatever you want to achieve in social. If you are part of an eco system, you have a lot of marketing partners. You can find ways to work with your marketing partners to try to, you know, share each other's messages and social media. If you have a bunch of sales people out there, whether they're working on comp only or what have you you can work with them is part of a Social something program to try to get your message out there. What if you have none of those? You're a small start up. You don't have a lot of employees. You don't have a you know, commissioner non commissioned sales force. You don't have marketing partners, it's you against the world. What do you do? And this is where, especially if you have any commerce. Product is where I'd like to introduce affiliate marketing. Now Philly marketing is not MLM. It is a way of saying, Hey, we have a product that I think would be great for you to help us promote. And if you do it and you generate sales, we will give you a commission. Everybody is looking to create passive income these days. Business is we're trying to do a people trying to do it and a lot of quote unquote influencers. People in a lot of social media followers, people that are bloggers do it all the time. They do it left and right. Amazon offers an affiliate program. ITunes offers an affiliate program. Barnes and Noble. All of you know the leading retailers are offering them, so it's not gonna devalue your brand if it's done in the right way. But once again, instead of trying to have you go against the world, you then as part of your program, begin to do a blocker, outreach program or influence or marketing campaign, where you start to reach out to people and say, Hey, you know, I have a product I think would be genuinely aligned with what you do for a living. Would you be interested in it? And there've been lots of companies that have been very, very successful developing this way. Once again, I'm not talking about some sort of mmm pyramid scheme, but genuinely having people promote your product and sharing the wealth with them. And if they believe in your product, that will do that right. But looking into doing that, it doesn't cost a lot of money to actually integrate an affiliate marketing system with your website. It's sort of like integrating PayPal, and there's lots of different affiliate marketing websites out there. So I just think it's a natural thing you should be doing when I launch Social Media Centre of Excellence. I plan on having an affiliate component of that because I think it fits well with a lot of people. It's a value add to what they promote and if it helps generate passive income. I mean, look at the worldwide bestseller for our work week. It just goes to show how many people are trying to do that. All you need is a handful of them on social media that can really help amplifier message in a way that you yourself can't because you're a brand in their person and they already have a loyal following. Step Number three email marketing Build a list maintained mindshare. What are people doing when they're on a computer? They are in social media, so you need a social media presence there searching. We'll talk about a Google strategy and the reading emails email marketing. While less effective than I might have used to have been with Google, adding these social and promotion tabs is still a great way of maintaining mindshare. I've invested Maurin email marketing this year with maximize social business, and I think that everybody should be doing it. And you know one effective way of doing it. If it fits your product is getting a tip a tip today. Sign up for a tip today. Sign up for a tip every week. Sign up for three tips every week. You can literally build an auto responder. Just spend a day doing it and immediately you you haven't automated marketing funnel. That will hopefully bring people back to your website, but at the least maintain mind share with them in their inbox. Still with me. Let's go to number four. Number four is the Blawg. How is Google gonna find your website? If you only have a few pages, they're not. The blawg gives you not only the content that's gonna help Google index you, but it also gives you a voice to have in social media. It also gives you a way of generating back links because no one's gonna link to your product page unless they're an affiliate. But they will link to your content if it is relevant and is of thought, leadership material or resourceful to others. Right Number five. Here's where we start talking about the social, leveraging the visual. You have to leverage the visual. It is 2000. It's very close to the 2015. You have to figure out a way to include visuals as part of your strategy and visual. There's a lot that goes into it. There's a lot of work that's required, you know, go to the maximize social business Facebook Fan page. You're gonna get some clues as to how I do it and how I've been able to use that to generate engagement to get Maur, hopefully relevant people to like the page. But when I present content now, I am always thinking visual first. Yes, you need a text component for Google and when you post a title description, but how can I leverage the visual to create a magnet. That's gonna be not only more engaging with my readers, but also that I can utilize social media to help draw more people to my content, to my presence and finally paid social. When I wrote Maximize Your Social Back in early 2013 I already saw that paid Social was the biggest no brainer in social media marketing. Everything I talked about requires a lot of time. There's some automation that you could do, but I'd rather you complement your organic efforts with little bit of paid five bucks. 10 bucks. 20 bucks on Facebook can help you generate certain amount of results that could help complement everything else that you're doing. And it doesn't have to be Facebook. It could be Twitter to be linked in or whatever network, but leverage the paid even if it's having a budget of $20 a month. I'd rather have you have that and start a program than not doing anything, because it's gonna help you get hurt. It's gonna help you achieve whatever objective you might have for social media. So my podcast have actually been going over the 10 minutes that I originally promised you and I want to deliver on my brand promise. So I'm gonna try to keep him a lot more tighter, a lot more concise and therefore not keep going on forever and ever. But hopefully you will appreciate some of these six points that I talked about. Even if one of these points was relevant to your business, I'm really happy. And I hope you can leverage. You know, my experience in the conversation that I had with a potential client for your own business. Hey, appreciate all the iTune ratings. The comments keep him coming. You want something covered? I think that's a great person that I should interview for the show. Keep those e mails come in. You know where to find me on social media. Neil Schaefer. Maximize social business. Maximize your social, social media centre of excellence. I got a lot of brands because I got a lot to say and a lot of experience to share with you. So tune in again next week for another great episode of Maximize your Social. Until then, everybody, wherever you are in the world, make it a great positive, effective social day. Love everybody Okay. Thanks for listening. To maximize your social, we appreciate your iTunes subscriptions, ratings and Commons. If you would like to appear on this show or recommend content, please contact Neil Schaffer at Neil at Maximize your social dot com, Please Also make sure to check out Neil's new community, the Social Media Centre of Excellence at Social Media. C o e dot com Thanks again and make it a social day.