A first look at the newest social network Ello. Should you sign up? Spend much time there? Use it for your business? Listen to Neal's advice and gain some rational perspective on what value Ello might be able to provide you and your business.
speaker 0: 0:00
welcome to maximize your social actionable 10 minute advice on how your business can maximize your social media presence. Now the host of Maximize Your Social Social Media author, speaker, consultant, founder of Maximize Social Business and the soon to launch Social Media Centre of Excellence. Neil Schaefer e. Everybody, This is Neil Schaefer. Welcome to another exciting episode of Maximize Your Social Coming You Today from Boston, Massachusetts, where actually spoke earlier today at the marketing profits B to B conference here in Boston. It's been an incredible conference scout. Stratton did the keynote. It's been filled with just wonderful, wonderful people thought leading marketers and thought leaving sessions. I actually did a joint talk with Jason Miller of Lincoln on linked in for B to be marketing, which hopefully was well received, and I'm actually going on these social media success Summit being put on by social examiner within the next hour puts it up on Facebook, them having a doubleheader today. So, in between my double header with what limited voice and energy I have left, I thought, Hey, I need to do another podcast and today I want to talk about something that's been on the top of a lot of people's minds over the past several days, which is the new social network called L O E L L O. If you type in yellow dot com and you're confused as to what the heck? Hello is well, first of all, hello. It's your l is e l l o dot c o. So maybe that's the first way of clearing up the confusion. But I've already had all these people contact me. What do you think about l o? Do you know, she brands have a presence there? What is gonna happen? And I tell everybody Hey, slow down, right? We're still in the first few weeks literally of this network, gaining any prominence. You know, the leading people, the network, maybe only half, you know, thousands of followers. Maybe some have above 10,000 but not many people. And while yes, it is growing in certain circles, we have to take a and remain, you know, holistic about our approach to social media. Now l A is a great example of a social network that just just starts out, gets a little buzz. A lot of people sort of check it out to try to figure out what it is. A lot of people are gonna drop off. Some people are gonna say, Hey, I want to be the yellow expert and it really is going to depend on to see what L O does in order to bring value to businesses who want to leverage it for marketing. Even though L. A. Has already said we're going to be an ad free network, Which makes sense. I still think that they could offer solutions for businesses. Now let's take a little step back here, and you're trying to figure out what hello is Hello? Is is, you know, a fledgling social network that just happen to be picked up by the LGBT community as well as a lot of creative types of artists. Have you over the last several weeks, when Facebook was starting to crack down on drag queens and others that had fake profiles or I shouldn't say fake profiles. There were real profiles, but they were not using their real names, and Facebook was saying this violates our policy and, you know, we're gonna close down your account. And it's interesting because just last week, Facebook announced, Hey, we're going to re look at that policy in the light to come back to Facebook, which was obviously in a direct response to Hello, gaining a little bit of steam. But basically L. A. Was a social network that was picked up by all of these people, for whatever reason, right, and that's really where it's come from. I think it still has a vory, obviously organic feel. There's a lot of artists, a lot of creative types that are on the platform, and it's it's a beautiful network. It's just another avenue to engage with people, you know, it's sort of like when Google Plus emerged. I think a lot of people are saying, Wow, we have Facebook Twitter linked in We don't have time for another network and you know your friends that you're already engaging with already on these other networks. If you want to be new people, you go over the L O. So I think, as amount of experimentation just to get familiar with the network, I don't think it can hurt Toe. Actually acquiring invites, which you'll need every user can only invite five people to the network. I've already used up my five invites. I'm sure as it gets bigger Justus Pinterest did. It will open up to the public. But you know, for those of you that have never been anello, if I could describe it, it's very similar to Twitter. You follow people, and you basically have two buckets for the people that you follow. You put them, it's friends. You put them is noise. And then you have two news feeds, one for friends and one for noise, and the other person doesn't know which one you've put them in. When you pose, you can add a link. You can add an image, and you can obviously add text. You can add emoticons, which a lot of people like doing. If you do a search for you know elo emoticons, you'll get a whole list of things that you can easily input into your posts. But so far ah, lot of the conversations Anello have been about L. O. And trying to figure out what L O. Is and how to use it. And it's very, very similar to the already There's a Google plus. In fact, I still find the conversations about Google. Plus are some of the most engaging conversations on Google plus, so it's no different than any other social network. But obviously, social media is about being where your audience is your audience. Unless you're selling to that specific community to the LGBT or the art communities just in general, your audience probably really is not on Ehlo or it might not be that active Anello compared to other networks. Everybody at CNN Low, with the exception of those drag queens who were kicked off Facebook, probably still have Facebook profiles. They still have Twitter profiles. They still have linked in profiles. But I will say that it's refreshing to be in a network where there's no ads and where people are, you know, or you can have natural conversations and meet new people. It's sort of like the early days, like I said of any other social network, so you might be able to meet interesting people there, and it's an experimentation. Who knows what will happen? I see people you know they'll post a block post on there like they would on Facebook or Twitter. LinkedIn and I personally have not been doing that. I don't think it's the right network to do that on. But others have been doing that and you can see if you can generate any traffic from L. O. As always, I podcast before I belong about the subject. And I will be writing a guide, my own sort of first guy to L O. For those of you that are interested, hopefully don't come out in the next few days. But until then, that is basically what l a is and what it will become. Nobody knows, and no one can predict the future. And it really comes down to, you know, sticking to your guns sticking to your social media strategy. But, you know, keeping an eye on yellow and keeping an eye on sort of the leading people that are on are following a few and keeping an eye on the numbers and how many followers they have. And I think that's going to give you a good feel, for you know how popular the network is becoming. Keep a nice sort of on it's Alexa Rankin, Alexa dot com. See if it starts to penetrate the top 1000 top 500. The top 250 or the top 100 would have you look at the people that have a lot of followers, and most of them are actually the developers of ELO. But look at the conversations they're having. And look at the engagement. One of the really cool things about L. O is every time you post, it shows you the number of impressions of getting and this is some one or two. If you own a Facebook page, you can see the impressions of every post you do on Facebook. So that's the way I've just seen, you know, as you start posting of seeing just sort of, you know, how many people actually seen your post. If you are already on L. A. Or you were able to obtain an inviting, you wanted my advice, you know, experiment with it, try to post something different once a day, try to connect with people at a human level and look at the impressions you're going. The other thing that you'll notice about L. O. Is that it's sort of a closed network and that it's hard to find other people that you might want to follow. There's a Discover button, but it'll doesn't really have the robust search functionality that other sites do. There's no option to upload an email data database to find people. So if you want to get found, you need to first find people to follow and look for conversations that they're having and find interesting people through the conversations. And that's one of the, you know, another one of the cool things about it. Is it truly It takes time to find people to follow, And that's really what social media should be about, who they're talking to and what they're talking about. And should you be interested in that? So if you're looking at it from a social media marketing perspective, there's nothing for brands yet. But you can have a profile as a company or as a person is very similar to Twitter in that way. So if you wanted to set up a profile is a company you could I don't see many to do it. But it's all part of the experiment, right? So that in a nutshell, if I was to give you where I cielo right now, and I'm recording this on Thursday, October 9 2014 that's where it is. Don't waste a lot of time on it right now. Dip your toe in the water, check it out, but keep an eye on it. Once you sign up, you'll start getting your newsletter there updating their platform very, very rapidly these days. See what it evolves into. And, as I said, keep an eye on those top people that are being followed. Look at their numbers. Look at the Alexa ranking and look at the conversations that are being generated. In fact, if you're posting something on a daily basis, start to look at the sort of impressions in the comments that you get. And if you have a Lincoln there, obviously the traffic that you're generated from L. A. And I think that's gonna be really the best way of knowing if L o has any value to or not. And it could be the same as Pinterest that it could end up generating a lot more traffic than you thought, even though it's numbers are way smaller than Facebook. So that's my 10 minutes. A little advice for today. I'm gonna be signing out from Boston, Massachusetts. I do hope there's so many great people here. I do hope to have one or two interviews with some of the great folks here. I'll bring my icy recorder, my Sony icy recorder with me to the networking event that we have tonight. Hopefully, we'll have some great Sam Adams lager. That's what I came to Boston for her and I'm gonna stop there. Hope you enjoy this podcast is always thanks so much to all of you who tweet out to me. Hey, you know, on Google Plus on Facebook, I enjoy listening to your podcast while I walk my dog or I go on a bike ride or I walk around the neighborhood. It really means a lot to me. Thank you so much. It's what keeps me going. What keeps the fueled in my engine going? Even though I should be a lot more tighter than I feel right now, I'm gonna keep going to prepare for my social media success. Summit 45 minute weapon on how to find your ideal customer and social media and engage with them until next time. Wherever you're on the world, make it a great social day, but by everybody. Thanks for listening to maximize your social. We appreciate your iTunes subscriptions, ratings and comments If you would like to appear on this show or recommend content, please contact Neil Schaffer at Neil at Maximize Your social dot com. Please also make sure to check out Neil's new community, the Social Media Centre of Excellence at Social Media. C o e dot com Thanks again and make it a social day.