Welcome to the new website for the Your Digital Marketing Coach podcast!
Aug. 1, 2014

71: Neal's Fave Social Media Productivity Tips & Tools

71: Neal's Fave Social Media Productivity Tips & Tools

Spending too much time in social and achieving too few business results? Let me share with you my favorite social media productivity tips - and a plethora of tools to help you and your business improve your social media productivity by leaps and bounds.

 

Transcript

speaker 0:   0:00
welcome to maximize your social actionable 10 minute advice on how your business can maximize your social media presence. Now the host of Maximize your Social social media Author, speaker, consultant and founder of Maximize Social Business Meals. Schaefer Hey there, this is Neil Schaefer. Welcome to another edition of Maximize Your Social, You know, on my blawg Well, I block it. Maximize your social, obviously. But my primary block is maximize social business, which I hope you've all been checking out this week we had a great post by the founder and CEO of the Social Media Dashboard Market. Me sweet Tammy Con Fennel and her post was on how to create a social media productivity plan. And as I was reading, I thought to myself, You know, I have a lot of social media productivity tips myself that I really haven't shared with. A lot of people have talked about dashboards and some tools, but I wanted to share my thoughts. And as always, I provide this information to my podcast listeners first before I publish it on the Internet. So, as always, you want to make sure that you listen to my podcast the minute they come out my apologies that recently since I was in Japan, the schedule's been a little bit infrequent. I'm trying to get back on course, published twice last week, too podcast this week that's being second. And next week. Hopefully, we're gonna get back to our weekly podcast on Tuesdays. So that's the plan, and I'm committed to it. So you know, social media. It's funny. Social media has never been free. So the whole advent of paid social why do I have to pay too? Get noticed in the Facebook news feed and yada yada yada. And to be honest with you, social has never been free. It's required times required someone's time, right? You know, maybe the tools you use Use free hoot suite or free buffer what have you but where maybe, you know, $10 a month plans. But at the end of the day, it's the human resource cost that is there, and therefore, if somehow we could be more productive with our use of that time. Visa VI Social media That's money in the bank for my perspective. So I wanted to give to you my six ideas or the sort of the six social media productivity tips or concepts that I use that I believe helped save, you know, potentially a few hours a day from doing my social media work. So let me get started here. The 1st 1 is going to be, and this is a necessity. We all know the content. Curation is essential for a successful social media presence. Whether you're curating the tweets of your followers, whether you're curating photos of your fans on Instagram or whether you're B to B business and you're creating authoritative, resourceful information representing your industry, you can't just talk about yourself all the time. It's almost impossible to do that and to maintain it for a long period of time. So in order to have a robust presence, you also need to be sharing other people's contents that you're just not talking about yourself as well. So, you know, I've had Bob Geller maximize social business. He's a content marketing expert. He's published a lot of different posts on why content curation is important for content. Marketing had a curate content like a pro off blogged a max of my social business of how to improve your content, curation. So the beauty of content. Curation, though from a social media productivity perspective, is that there's a myriad of different tools that are available now that work at helping you not only find relevant content, but some actually go a step further in a lie to efficiently published that curated content to a variety of social media accounts. Now I have used and continue to use a number of different solutions, and I'm gonna share some of those with you. One is called. I'll start with just general platforms that were specifically geared with creating algorithms to provide you relevant content and to help you efficiently publish that content or schedule it for future publication. I think there's two in this category that really stick out that I've used. One is called Sway S W A Y Y. Next week I'll be publishing the block post that has all the links. But if you can't wait Goto s w a y y Another one is called Beatrix B E A T R O I X have used both of them. They're both highly recommended. Now I use Post Planner to help me curate content for my Facebook page. They have some unique and killer Facebook content. Curation functionalities If you are trying to find content to curate buzz, sumo is an excellent application, which allows you to find the most shared relevant content on different social networks, by topic or by user. And then we have three different communities of basically their communities of content creators that work together to help promote each other's content. Now this is not everyone's cup of tea, and I think it's only going to be relevant to you if in these communities you find content that's relevant to your industry. But I'm gonna throw them out there anyway. One. It's called Schreiber. One is called Social Buzz Club, and one is who, in fact, I misspelled a tribe, er, on my block post. I need to correct that one is called Social Buzz Club, and one is called viral content Buzz. I've used all these as well, you know, if you're going to curate content, why not curate content from people that are actually creating the content? I think you're gonna be able to create Maur direct and engage in relationships than just curating content from the mass media right now, it should be noted that from a pure content creation perspective. There's also the use of Twitter lists of Google plus circles of linking groups, even Facebook groups that you can use, you know, find your vehicle that helps you discover relevant content quickly. And then we have the dashboards of Hoot Suite and buffalo, even clout that are now offering suggested content to post. The important thing is to find the tools that work for you that are helping you find the most relevant content and make it easy for you to control when and where your content is posted in the most efficient way. That's number one of six steps, right? That's my longest one number to schedule your posts. These air post that you create your created content should go out multiple times on multiple social networks. Not everybody is on the same network at the same time. It's OK. I'm not saying you wanna blast Twitter 10 times the day you publish something, but, you know, posting it twice, maybe waiting a day or two, posting again, waiting a few more days, posting again. It's almost become a best practice to repeatedly post in social media because of that, and I think that guy Kawasaki has written the definitive post on how, by repeatedly tweeting, he gets, you know, 30 toe. I forgot what percent MB or people that actually click on his tweets. So they're three tools that I recommend here. One. If your WordPress is where press jetpack publicized, which will automatically publish your post to several social networks, there's lots of different ways to doing it. You can use our SS and import him into Hoot Suite or Post Plan or market Me Sweet. But what Jetpack publicized does is it automatically publishes it from the source, and it publishes to personal Google plus profiles, which is why I like it. We have co schedule if you use WordPress. Co schedule is an excellent tool that not only helps in the collaboration of editing posts and of dealing with your authors and editors in a collaborative and efficient environment, but it also gives you the ability to pre schedule tweets and pose that you can send out in an editorial calendar for weeks or months to come right and what I especially like about co schedule as WordPress Jetpack Publicized handles personal Google Plus profiles, co schedule handles Pinterest. You've been listening to me. You understand that I'm a big Pinterest fan, and then we have that Sam que es m q u u E which, after you create more than 100 tweets or posts, it will automatically and randomly publish them to your social media profiles. And I use that as well. So you have a lot of different tools you use once again these air for opposed that you create yourself your unique content that you want to promote repeatedly over time, using obviously manually created tweets, but using some sort of automated algorithm that's embedded in the tool to help you be more efficient and productive with your social media. Number three use a dedicated browser. Okay, it could be the same browser. You could have multiple windows of a browser, but use a browser that is just for your social media accounts, right? And if you do that, this will help you resist the temptation to check your Twitter account every five minutes or watching another video on YouTube. What have you keep him open and decide that I'm only gonna look in my social media accounts one today, twice a day. Set a timer 30 minutes, 45 minutes. Whatever it may be, I think if you can do that, you will be much more productive in your social media. Now Number four is on. A similar note is sticking to a daily weekly routine. Okay, maybe there's some social networks where you're not that active. You don't have that much of an R Y. That's not that much engagement. You can even relegate them to once a week. Social networks. Or maybe there are things like engaging on Twitter that you want to do on a daily basis but following follower management or may be linked in invitations that you can do on a weekly basis. I think if you can create these daily weekly routines, you're gonna be all the better. And if you can create those social media boundaries, as I like to call them and you stick to those daily weekly routines, you're gonna get a really, really good idea as to how much time you're spending doing what, where is the R a y? And therefore better at relegating things to a daily or weekly task and therefore becoming more nothing productive but effective with your social media number five get analytical. There are great platforms like Saif C. Y. A fee, some on the Net vibes that actually give you data across all your social networks to give you a sense as to where you're doing better. Right and insight, for instance, as to what sort of content you should be posting Maur or when you should be posting more now for specific social networking sites. I used sprout social for Twitter. I use Facebook insights for Facebook, which is what Facebook provides. I used Tailwind for Pinterest and obviously for my website. I use Google Analytics and somebody's air free. Some of these for a fee. Either way, you should check into them and get analytical. And by spending a little bit of time with your analysis, that's gonna help you say, You know what? I don't need to be posting as often or I don't need to be spending as much time as I have been on certain platforms because I'm doing better. Another platforms room spending less time, for instance, right number six. Turn old into new. If you have used a blogger's party or social media strategy, as I recommend, you are publishing resourceful content that is probably ever agreed. Maybe not. Every post is evergreen, but you have a lot of evergreen post. It's time to re use those right. You can reuse your content for a variety of content marketing mediums, infographics e books, revising them to create new blocks, posts podcast. You don't always have to reinvent the wheel when you're creating content, and that's something really critical that you need to understand. I've tried all the chips that I've talked about. They all work for me. Obviously, it comes down to your own personally feeling comfortable and feeling that you're doing your best and spending enough time in getting the R. A Y out of your activity is also in the background. While there are certain things I do to increase my productivity, the engagement always has to be organic. It always has to be natural. If you listen to my most recent podcast, where I talked about, why are people on Instagram posting quotes when it should only be used for authentically posting photos that you take at the spur moment with your smartphone? You understand that you cannot automate that engagement. That's something that you need to do authentically, and that's really the whole idea. Behind this is if you can sort of use these tips to semi automate were possible or really create this infrastructure that you effectively use for all of the non engaging activities that I talked about. This leaves you time for the actual engaging with other social media users or actually creating unique content, which I think are two of the most important things that you obviously cannot automate. And that's where I went to see you spend your most time and social. That's it. Maximize your social is a podcast dedicated to empowering your use of social for your business. I hope this podcast, as all of them help meet that objective. Always welcome your feedback, your questions, your requests. Neil Schaefer, Maximize your social dot com. I'm out there. I'm signing out for today. Everybody hope you enjoyed the podcast. If you did, would you mind leaving a five star ranking on iTunes? Or maybe sharing in social media, letting your friends know that there's a new voice in the world of social media podcasts? It's Neil Schaefer to maximize your social. Wow, I sound cocky. I better calm down here Okay, I'm gonna stop with that. That's not my brand. It all But anyway, I am confident in the information I provided. I really do hope it helps you. And that's it for today. Wherever you're on the world, make it a great social day. Bye bye, everybody. Thanks for listening. To maximize your social. We appreciate your iTunes subscriptions, ratings and comments. If you would like to appear on this show or recommend content, please contact meal Schaffer at Neil at Maximize Your social dot com. Make it a social day.