A look at why unplugging from social media is a critical component to a social media strategy as well important to understanding the ROI of social from a business and personal perspective.
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welcome to maximize your social actionable 10 minute advice on how your business can maximize your social media presence. Now the host of Maximize Your Social Social Media author, speaker, consultant and founder of Maximize Social Business Meals. Schaefer. Hi there. This is Neil Schaefer. Welcome to another episode of Maximize Your Social Today I'm gonna talk a little bit about. Although this podcast is primarily on the business side of social media, I want to talk a little bit about the personal side of social media and how it can affect businesses in the future. But let's let's stick with the personal for now, you know, sometimes there comes a time when people will unplug from social media or unplug from certain social networks. At the beginning of 2014 I wrote a block post which, hopefully you all red and maximize social business, where I regularly blawg on six social media trends to see evolve. In 14 2001 of them was about personal, mobile or mobile personal. I forget the exact term I made, but anyway, it was a term I made up. But the important thing is, and as I come back from Japan, I see the increased use of the social networks that were designed primarily for people to communicate. Often talk about social media being the conversions of information and communication right, and part of that is communication. And if you just want to communicate with your friends, sure there's Facebook and you can send private messages. But once you log in to Facebook, it's a big, complex application. You're sort of all over the place. On the other hand, in Japan, you have line in creative cockle talk in Chinese of we chat, we've seen WhatsApp emerge in Europe and North America, and obviously Facebook bought them out because I think there are aware this is well. And in fact, Facebook is trying to push people to messenger. Right? Whenever you go into Facebook on the Facebook copy, you want to create a message. It's almost always telling you to download a seperate app. Well, why is that the case right? And it's because of what we see happening. Maybe messenger will become what's up in the future or vice versa? Who knows, right. But the important thing is, the more people spend in these messaging naps, and they bring social media back into the personal realm. The left their spending on social media platforms, right? And some of these platforms specifically lie and give you a pay to play option. But for small businesses, there is. It's pretty expensive, although you could start your own profile. What have you? It's very, very hard to play in that space. So I want to bring it to a personal level because, you know, there come times when maybe you use the social network and you unplugged. And I think it's happened to a lot of us over the past decade going back to the taste of my space where maybe some of you early social media doctors were on, but probably not any more. I remember when Empire Avenue was booming and Empire Avenue was booming right before Google plus Lawn. So you saw a lot of the Robert squabbles and the Brian Solis is, and even Geremi Oh Young, they were, you know, they establish profiles. They were a little bit active there, and it seemed like once Google Plus launched, it sort of sapped the energy from Empire Avenue to which even today, I think they're still challenging themselves to bring back. We've seen people come on the Facebook and many that you know after the logic, Google Plus have gone on Google. Plus, we've seen people come and go from Twitter. There are a few different Twitter APs that I run. One is called Tweety that are highly recommend. And if you just do a search for people that haven't tweeted in the last 30 days, man, every week when I do this, there's always a bunch of people that pop up, Is it? Wow, This person is between all the time what happened? And this is why social media is an ever changing landscape and you really need to be monitoring things and adopting your social media strategy on a regular basis. Now, my own personal story is about four square, and those of you who have been reading my block for sometime know that I actually blogged a few years ago why I deleted four square from my iPhone, have you and you know, I really didn't see any value in it at the time. Now it's funny because since then I actually got back into four square and I got to be very active in four Square. I thought it was fun. Enjoyed checking in. And in fact, I started to see a lot more engagement on foursquare people liking check ins, even people commenting on four score check ins and I really haven't seen in a while. But at the end of the day, sure, once in a while there was a coupon. But at the end of the day outside of that, you know, quote unquote engagement, which I think is available in any other social network. I really wasn't getting any r a y out of the effort. And, you know, it's interesting. I switched from an iPhone to an android. I went from the iPhone five to the Samsung Galaxy s for about a month after a launch last year, and then I had some serious battery issues with the galaxy s for overtime. It just had way too much functionality that I didn't really use. And I had some other issues and I really I went for and I'm really enjoying the simplicity and the eloquence of the L G G. To which doesn't have a lot of the additional functionality, which I didn't need to begin with, and I'm much more cognizant of how to manage battery life on an android device now. But I tell you, every time I went to check in somewhere because I was trying to conserve battery when I'm outside, I always had to turn my location on. And then every time I turned the location button on or, you know, the GPS button, it always popped up. Hey, you know, you're allowing Google to, you know, use this information. You okay without it? Whatever it waas I always had to say yes. And it just you know, every time I checked in and began to be this hassle that I had to pull up my cell phone, I had to put on the location I had the check in. I had to find the location which didn't pop up automatically all the time. And, you know, it's like, Why am I putting all this effort and energy and literally battery energy into doing this when I really don't see any r a Y. And I decided at that point it was maybe two weeks ago I was no longer gonna play in four square. I literally deleted the up again, this time not for my iPhone, but for my android, and I really feel good about doing it. It was almost this burden that I felt that I had to do something. And that's what social media should not be about, whether it's for people, for businesses, right? So for people, what does this mean? Well, I go over to clout dot com, which is the way that social media influences measure through one algorithm, put four by company in Cloud K L O UT and I literally disabled my connection with clout, right? It just didn't make any more sense because I wasn't in the active force where anymore. But I looked at all the other, absconded with all the other people out there, and I'm wondering how many people are really, honestly and authentically engaging on these networks and how many of them are just sort of popping up their presence with content that really isn't personal, just in hopes of maintaining a minimal presence. This is something that people should not be doing it, something that businesses should not be doing, especially you don't see the r. A y. And when you do see the r A. Y, you're obviously gonna put in more concerted personal well as human as a brand can get effort into reaping the benefits of engagement on that platform. Right? And I say this because I don't know if I mentioned this in previous podcast, but I've really had unfollowed. A lot of people these days on Instagram is really the best one where people are just like posting quotes, right. That's like Wait a minute. Instagram is a platform for smartphone users to take pictures and post those pictures, and that's it. So if you're doing anything outside of that and I see a lot of quote unquote social media experts do this, it's like, Wait a minute, that's just not right. That's not why I'm on Instagram for, you know, I'm not here to see quotes. I'm here to see pictures, real pictures of people. That's why I only post on Instagram when I'm outside, I have something pose right, and if I don't I don't pose. That doesn't make sense to It's why I don't post like 10 times a day on Facebook without any meeting. I try to make one good post today. I mentioned to you a long time ago. I went to Facebook headquarters back in December of last year, and that was the message. If we all posted every time he puts it on Facebook because there's so many users there and you know, we all yield so much influence there whether you have 100 friends or 500 friends or with EJ rank and with the way that things spread there could spread to a lot of people. Make every post count, create a post as if it was a love letter to someone right, And this is important for business is as it is for people already to post all the time. It's a post once a day and make account right. You don't need to feel like I need to post two or three times a day. I don't have anything to say. I'm just gonna post random photos and quotes. It's off unfriended people on Facebook for the same reason and we could talk about other platforms being same people wanting toe over post on Google plus because they think somehow it's going to give them or influence with in Google search results, which I don't think is the case. But that's another story But really, you don't need to be on on platforms. And if a majority of your post whether your business or person are these sort of wow, we have nothing to say. But we need to. We need to keep doing this a few times a day. We need to just get content and get it out there. You know there's a problem. There's a big problem. And I think this is You know, the same reason why personal users like myself unplug from certain social networks, even though as a social media market, I'm gonna keep my eye on whatever network that I'm playful. You know, it's important for business is also to realize, you know, this may be the day where we need to unplug or extremely lessons our presence on the platform because the our allies not there. But we see the Arlen another platform, right? So that's really the message for today. Really think about you know why you're on social media and businesses should be thinking the same thing. But if you're not seeing the r a. Y from network unplug from it, I think we've all implied from networks in the past and maybe whether it's Twitter or Lengthen or Facebook or Google. Plus, I don't care what it is. If you don't see the value you unplug, I will say that I myself have unplugged from four square. I definitely see myself spending Ah, lot more time on Pinterest on Facebook and always on Twitter, and I definitely spend less time on the likes of Google. Plus, although I'm still there and I still along with Facebook, you know, do one thing. Great post one great thing a day, but I'm not as active Azam. Another network's an Empire Avenue who some of you know, have become like a real big Empire Avenue fan. But I'm trying to actually limit my time there because I really don't see the R Y, even though it's a lot of fun and very engaging. So that's it. You know, maybe some of these social networks. Instead of looking on a daily basis, you can switch to a weekly basis, and I should say, LinkedIn is Maur Maur becoming that way for me. I know there's opportunities are linked in groups and I should be engaging. They're more but right now on my list of priorities in the R A y. It's not as high as engagement on other platforms. So, you know, a year from now I'm gonna be talking about different networks with different priorities and different ones that I'm playing from. And maybe I'll plug back in the fourth square, who knows? But it is this flexibility that people have that you should be exercising, together with the fact that businesses must always be flexible and adapting to the circumstances. And that really is the root of what a social media strategy should look like and how you need to adapt well into the future and cover all the unknowns that will become knowns in the not so distant future. That's it for today. That's my 10 minutes of fame. Just wanna throw out something I've been thinking about something that you know, been talking about with clients or at social media events. I don't expect youto always follow my advice, but if through my speaking on the subject, you know one lightbulb went off in your head or you got inspired to do one thing, I'm really happy. That's my r a. Y. Of doing. His podcast is in 10 minutes. If I could give you one great idea or inspire you to do something. Then I would have contributed to empowering you to better use social media. And that's really what this podcast, when I and my business is all about. That's it for today. Everybody feel free to keep in touch, and I look forward to speaking with you again on another episode of Maximize Your Social Bye bye, Thanks for listening. To maximize your social. We appreciate your iTunes subscriptions, ratings and comments. If you would like to appear on this show or recommend content, please contact meal Schaffer at Neil at Maximize Your social dot com. Make it a social day.