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June 24, 2014

66: The Uniquely Engaging Pinterest Community Boards

66: The Uniquely Engaging Pinterest Community Boards

Pinterest Community Boards have a unique role in the world of social media. Find out why you should be leveraging them as part of your social media strategy.

 

Transcript

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welcome to maximize your social actionable 10 minute advice on how your business can maximize your social media presence. Now the host of Maximize Your Social Social Media author, speaker, consultant and founder of Maximized Social Business, Neal Schaefer. Everybody just savor and welcome to another episode of Maximize Your Social Hope you've been enjoying the World Cup is much as I have. It's been very unfortunate for Japan, but I am very much looking forward to see how far. If they go it all, the United States will go, obviously recording this before it is being published, even before the U. S. A versus Portugal game. So as the USA fans still have lots of hope, but it's really great to see so many countries of the world participate in do well. Countries like Uruguay, which only have three million people, become formidable powers of their own. So what a great way to bring the world together just like social media is. Think about it. Social is about people and engaging with people and the social signals that you send the people. And when you share someone else's content, it is an amazing thing. You are putting your brand you know, on the line to share what someone else said. There are brands at Taco Bell that used T to the advantage, to the extent that most of the tweets seem to be re tweets of their fans. And I think it's a great way of, ah, of really sharing the passion that your fans have about your brand. And then they're really happy that you actually shared their message to your followers. It's really a very, very simple technique. It's something that, if you've ever shared, you know, ah, friends, funny quote or photo or or tweet, you often get thing for that. It's something that shows up in notification is really a great social signal. Now, on Twitter, we have a retweet on Facebook. We have a share on Lincoln. You can share things as well. Pinterest. You can also reap in, and when you repent someone, or when you like a pin, it shows up in the notifications that hey, you like to repent. Now a community board goes way beyond, and I think it's really unique in social media. I really can't think of any other social network that has a collaborative platform, maybe a Twitter chat or a Google plus hangout comes closest, but in essence, on Pinterest you crate boards and you have a business objective or personal objective, and you pin images that lead you to sources of content on the Web, often e commerce stores. We have product images or block post our pictures of where you want to travel or what clothes you wanna buy what hairstyle you want. But it's usually these boards that are arranged by subject matter where you organize things. Now I use pictures very differently. I use pictures as a resource to organize my content. Whenever I present, I say, Hey, if you want to get the background as that, the data I presented please go to my Pinterest account and you can find the graphs and the images and the infographics that I covered in my presentation right there on Pinterest. So I use it as a visual social bookmarking site, which was the original intent to Pinterest, right? But obviously I use it as a quasi Neil Schaefer maximize social business site, so it's definitely business oriented, although I have my electronic gadgets that I use in my Japan board and some other things, but it's primarily business. It's really all about social media, as I really am all about social media, right? So I knew that community boards were already around and I got invited to someone. I really didn't see the value. I didn't see the value of opening up my boards to a community. Now if I was a Nordstrom's or an L. L. Bean and I had a few very, very influential contributors or influential fans that were already active contributors on Pinterest and I wanted to create a V i. P influencer program or brand advocacy program and wanted to invite them in to pinning a board together or to showcase what their favorite things were of my brand, these air things where creating a community board, if you're a brand that already has an established user base that's engaging with you on Pinterest is really at this point, I think a no brainer. And there are brands that will create special boards and invite special people in for influence or program of Hey, he's some ideas I have for clothes, you know which of these do you think I should develop for R and D purposes to get feedback. They're they're really great things and you begin to see that we really don't have anything like this throughout social media, with the exception of Pinterest community boards. So I had an ah ha moment when I decided You know what? I have a Pinterest for business board. I also have a Pinterest for business contributor on maximize social business. Julia Campbell. I have an instagram for business board. I also have an instagram for business contributor in maximize social business in Gen. Herman. These are people that I have the highest respect for I trust. So instead of me carrying the burden of you know, whenever I see things, I will organically pin them. Why not enlist their help as well? And when I enlist their help, it means I allow them to pin to the board. I invite them the pin of the board and I trust that what they pin and I set basic rules. Hey, no more than one pin today. What have you But if you want to self promote what you d'oh, that's what I'm about. I want to help promote those that help promote maximize social business. So I opened up the community boards to them. They accepted, and we've been pinning the other nations. And along the way I've realized that when someone else pins to your board, when the board gets promoted out there in the timeline and people go to it, they're going to see that it was my board, although someone else pinned. So the board is still owned by Neil Shaffer, and the benefits of me are it allows him to scale in that when they pin it to their followers, it's gonna be seen. But my board is gonna be seen by their followers, right? So consider the advantage. And a lot of people that have amassed a lot of users or followers on Pinterest, like in the tens of thousands, have leverage this to the max. So that's sort of the advantage of me have opened up my board to others if I really trust those people and I really respect that, the content that they're gonna post is aligned with what I would post and I do with these and with some others that I've gotten a known on Pinterest that I've opened up my boards to as well. I don't do a random. Open up the board to anyone and everyone. I think then it sort of has the potential to become a source of spam. And if you ever wanted to do an audit on a weekly or monthly basis, it's gonna require a lot of your time in order to do that. Now, on the other hand, what about the Gen. Herman's and Julia Campbell's? Why would they want a post to my board? Why would they want to accept that invitation? Well, it's very simple. Whenever they post, it goes out to all of my followers as coming from my board. So I have, what, 6000 something followers they get to leverage my platform for their content and whether they're curating other people's content of their friends and followers and things that they like or their own content. There is a win win for both parties. So when Mark Trop Hagen, who was the contributor for Google Plus, reached out and invited me to his S C O board, I thought, you know, I don't even have my own s c o board, and he's an S e o expert. And if on occasion I find something that Seo. I'll be more than happy to post to it. It made sense for me to accept the invitation, and I went back and actually looked for a number of group boards related to social media where it made sense for me to accept the invitation and post, especially if they have more followers. And I do, because it's gonna help scale the reach of my content. Now, if you're just being self promotional, some board managers will kick you out. So it's not, You know, it's the same rules that you have on Twitter anywhere else and social media. It's also about sharing content. That's that's good for the board that's relevant for the board. And I do that on a regular basis without just pure self promotion, really in the spirit of community and promoting those boards that I've been invited to post two. And you know, for every given subject matter, there is a board. And the way you know if it's a community board or not, is if you go to a board and on the left hand side, if you see multiple faces, it is a community board. There are community board. I won't say search engines, but they're APS. If you do a search or go to my Pinterest marketing for business board, you'll see that up in a few of these block posts that give you advice on how to find community boards. So that's really the interesting thing of the community boards. It really allows you to scale. It also allows you to support others. I created maximize social business as a platform to support our bloggers that everyone benefits from. And really, the pinchers community board is the next best thing to it. So I threw this out there on Facebook and Google plus, but to the listeners and maximize your social. If you're real active and Pinterest and you'd like to pinto one of my boards, you let me know we're all in this together and I want to support you. Even though you may not be blogging, I maximize social business. We're all part of this extended family of supporters, and I think social media is about mutual support for each other in a very, very genuine and authentic way. And maybe one way that I can help you is through the pinchers boards. If that's something that you're into and you don't even have to be a content creator. I would just love to share your perspectives in respect of you listening to this podcast Now I teii Anu come and I hope I pronounce your name right. She just wrote a linked in post on her favorite five social media podcasts, and this one was included as one of them. And I'm really thankful for that, nor cowgirl in Scotland, sort of a great bio. That's very memorable. And she said, That's usually listens the podcast that, like, you know, 1.5 or two times the speed. I sort of sound like a chipmunk, if you can imagine that. But if you just go back and listen to the last five minutes and me describing Pinter's community boards, you begin to feel that they are something that is very, very special in the world of social media, a special way of extending your reached for your content, a special way of creating and extending relationships within Pinterest. So my offer's out there, feel free to contact me for interested and hey, keep enjoying the World Cup. I think it's gonna be a very, very unpredictable one I have a feeling that we're going to see Germany Netherlands in France in the Final Four. Just I'm just throwing it out there along with Brazil, a week from now on my next podcast. My predictions are probably gonna change, but that's it for today, Everybody. I look forward to speaking to you next time from Vienna, Austria, and wherever we are in the world, make it a great social. Thanks for listening to maximize your social. We appreciate your iTunes subscriptions, ratings and comments. If you would like to appear on the show or recommend content, please contact Neil Schaffer at Neil at Maximize Your social dot com. Make it a social day.