Welcome to the new website for the Your Digital Marketing Coach podcast!
June 18, 2014

65: LinkedIn's Latest New Premium Features - What are They and Is it Worth the Upgrade?

65: LinkedIn's Latest New Premium Features - What are They and Is it Worth the Upgrade?

LinkedIn recently upped the ante of becoming a paid member with the new "Spotlight" account. Is it worth the upgrade? Listen on for Neal's detailed advice on the new features and why you may (or may not) be interested in them.

 

Transcript

speaker 0:   0:00
welcome to maximize your social actionable 10 minute advice on how your business can maximize your social media presence. Now the host of Maximize Your Social Social Media author, speaker, consultant and founder of Maximized Social Business, Neal Schaefer. This'll is Neil Schaefer and you're listening to another episode of Maximize Your Social. How y'all doing? If you follow me on social, you know that I'm a huge soccer fan and wow, it's been a great World Cup so far. Been, obviously, those of you who know me, my wife is Japanese, and I lived in Japan for 15 years, and I from flew out the Tampa, Florida to see the Japanese national team recently play Zambia, which they won. So I'm sort of rooting both for Japan and for the United States, hoping that they both advance and don't have to play each other until we get to the finals. That's my dream. Don't know how realistic it is, but, hey, we're allowed to dream, right? So today I want to talk about some recent changes that linked in did, and if you go to my profile, you will see that there is a new header image that is displayed basically on top of my profile. In essence, it's the same sort of header image you see on Facebook on Google, plus on Twitter. And now Lincoln has gotten into the game, and they've created their own. Now, if you have a free account, you do not get access to what Lincoln is calling a premium profile, and the idea is that linked in well, they want to give more value to those that are obviously paying for their service. But they also have sort of upped the ante. I often get out. So when I speak Neil, should I pay for a linked in professional plan or not? Up until now, my advice is always been that, really the Lincoln paid plans are primarily for recruiters or sales people. Those people that are doing a lot of searches on a daily basis. They need access to premium search filters. They also are those, for instance, and sales that experiment with the in mail and find that they've gotten a lot of positive responses from it. So for those two categories of people, yes, the premium plan makes sense. If you spend half your day on LinkedIn and generate most of your business from LinkedIn. I think it's a no brainer to spend $2025 a month and really not only pay it forward, but to get access to some of these additional service is that can really help you in your business now for other people, I said. Look, if you really want to experiment with the pay plans, Lincoln has always had something. It's a 9 99 a month plan called Personal Plus. The personal plus plan is something that has always been hidden. In other words, in order to find it, you have to go to the Who's viewed your profile screen and you had the upgrade from that screen and from that screen on Lee, and then you would get access to what we call personal. Plus, that's something that I've been on for a few years now. I think at 9 99 a month it is a no brainer from someone who uses linked in a great deal, and it gives you access to a few things. It gives you access to the complete who's read your profile, and it also gives you access or gives you the ability to become part of what is called the open Link network. The open link network means that anybody can send me an in mail and see my entire profile for free, and that just is allowing me to be a little bit Maur contactable. It raises my contact ability, as I would say, linked in which is important because when people are looking for someone for a particular reason, they don't want to have to deal with introductions. They don't have to do with sending constant and males. They want to be able to communicate with you directly, as easy as possible. That's why the contact ability part of your LinkedIn profile so important. So what Lincoln is done? It said, Hey, if you have a paid profile, we will also give you access to what is called the open profile Now, at the same time, Lincoln is also renamed what was called personal Plus. If you goto upgrade now, it's something called spotlight. It's 9 99 a month. It's 7 99 a month for a year. If you upgrade for the year and once again it's the same rule, you you have to absolutely upgrade on Lee on the Who's read your profile scream. So what else have they added to it? In addition to this premium profile? Well, now they call the open link network. They call it in open profile. It's really sort of, you know, the same on the who is viewed your profile. You can see how you rank at your current company. I don't think that's really a big deal. In all honesty, maybe some of you will think differently if you work out a huge enterprise like an IBM or an oracle, and you really want to see how you rank in terms of how many people viewed your profile. But the other two things that it gives you, it gives you top keyword suggestions. I have already used this by going into your summary and ending in it, and it's literally saying, Hey, people that are similar to you are using these key words to get found in search results that you may want to use the same keywords. That's sort of cool. That's sort of a time saver for me that I think has some value now. Obviously the our ally of that should be, Hey, am I actually getting seen in more search results. So far, so good. But at the end of the day, it's not just getting more visibility, but more conversions. And and for that, the verdict has yet to be seen. But the other thing it gives you, which I think is pretty interesting, is a larger search result. Those that pay to play on linked in actually in search results have their profile appear a little bit larger. In fact, what Lincoln is saying, it's twice the size of a free members. Now that's pretty critical, because to stick with Google on, people are searching for someone to do business with for a service provider, for professional or to reach out to you for whatever reason, to maybe even if you're not looking for a job that, you know, whatever opportunities that are out there, that's huge, right? That's like on Google getting your photo to show up next to a search result. We all know that those with photos get clicked on a lot more than those that don't have photos. The same thing holds a linked in. It'll be interesting to see how people that show up, you know, with twice the real estate are probably going to get more click throughs and those that don't. So then we get back to the R lie of all this doesn't make sense for 9 99 a month or 7 99 a month for an annual paid to do this. And like I said, if you invest in linked in a great deal, you're on it every day. You've developed business from it. It really is a no brainer to pay that a little bit Maur and get these new premium features. And Lincoln is really smart at how they did this by adding a few new new features that are very, very attractive. And for those in the know that can figure out how to find that linked in spotlight plan, you can now access thes at a very, very reasonable price. So go out there. Go on to your Lincoln profile, go to the Who's viewed your profile page press upgrade from there. When you press upgrade, it's by default. Gonna send you to a business plan or a sales plan to Recruiters Planet on the far left of the tops. Up there, you will see spotlight, and that is where you want to consider upgrading. I hope you enjoyed this episode of Maximize your social. As you know, I like to keep it short and sweet. This is one of the shorter ones, but you know, something new from linked in that I wanted you all to be aware of. I'm just the deejay here, mixing up and giving back to you the music that you want to hear in relative terms. So whatever social media questions you have, bring it on. I appreciate Ari money and my friend from the You've ask Allah Hope I still pronouncing that right, Ari, the university of you rascal and Finland, where I had a chance to recently speak for helping to spread that were to his network. And I also appreciate you, Candace, for your request to hear more about Pinterest community boards. I'm gonna talk about that in a near future podcast. Anyone else's any requests, you know where I am and Social Media, or just post a comment on maximize your social dot com or on one of my post of maximize social business dot com. I really, really appreciate you're listening your subscriptions on iTunes, your comments and sharing this podcast with your friends and those that you think can benefit from listening to it. So that's it. This is a real podcast, a real person trying to do what I can on my mission to empower you with education and really sharing best practices and questions that I get from my clients and my speaking engagements in trying to really find truth and help you all become more efficient at maximizing your social. So until next week, we have another great week of World Cup matches on, I hope you're watching them all. Feel free to celebrate the winds with me and to anguish over the losses with me as you'll see me post primarily on Facebook about that where I am open to your friendship as well. That's it for another week. Wherever your are anywhere in the world, make it a great social day. Bye bye, everybody. Thanks for listening. To maximize your social, we appreciate your iTunes subscriptions, ratings and comments. If you would like to appear on this show or recommend content, please contact Neil Schaffer at Neil at Maximize your social dot com. Make it a social day