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June 13, 2014

64: Want Social Media Marketing Success? Be an Active Community Member!

64: Want Social Media Marketing Success? Be an Active Community Member!

If you're not finding success as a member of any given social network, chances are you simply aren't spending enough time there and becoming a true community member. From Twitter to Pinterest to SlideShare, Neal shares the secrets behind social media success.

 

Transcript

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welcome to maximize your social actionable 10 minute advice on how your business can maximize your social media presence. Now the host of Maximize Your Social Social Media Author, speaker, consultant and founder of Maximized Social Business Neal Shaper Thistles, Neil Shaper and welcome to another episode of Maximize Your Social. You know of the time I've spent in social Media. I'm beginning to realize, as I experienced this across a number of social networks, that those who are most devoted to the community in which their member off will become the most successful and social. Let me explain this. I actually realized this because over the last month or so, if you know me and you've been watching my tweets, I've actually sharing a lot of infographics these air infographics that I've also posted on Pinterest. But I've decided to selectively and strategically post some of them to Twitter as well. Now what's been really interesting is that's I've tried to take the same approach to Pinterest that I do to other networks where I am active on. It's impossible unless you have a staff to be equally active or deeply active on all social networks. You have to pick your poison, as they say now. For me, it's always been Twitter, and the reason is simple. My main website or my main blawg, is maximize social business, which I'm the founder and editor in chief of and outside of organic search, the biggest driver of referral traffic. And I should say, outside of people directly typing in maximize social business dot com has been Twitter. It's been Twitter for a while. There are days where our Facebook Arlington, even a Google plus comes to the top. But it's been Twitter, and that's probably one of the reasons and maybe because it's been Twitter. Or maybe I should say, because I have devoted so much time to Twitter and two, engaging others and responding to others and sharing a lot of great content, whether it comes from me or from others and thanking people, I think that's probably a result of that. But I've been active on Twitter since, Well, I first joined Twitter in November of 2008 but I got pretty active on Twitter after I finished the rough draft of window networking, understanding, leveraging and maximizing linked in in the spring of 2009 I really haven't looked back since then and probably because of all the time I've spent. What have you? That is one of the reasons. Although there are other reasons why I seem to get a lot of traffic from Twitter and that's really one of the ways in which I value the r a y or IE, you know, measure the R y of what I do in social media definitely is website traffic generation. So that's sort of one of them now, my whole Pinterest, I want to experiment. But I've always been really intrigued by Pinterest Off always known that it drives a lot of traffic to those who do it well. And to be honest with you, I was never really doing or being active in pinchers on a consistent basis. So I decided about a month ago that I was going to spend more time being more active on Pinterest, and what I realized is, you know, just like there's a community and Twitter that will click on links that are related to social media. There is also a similar community on Pinterest as there is on linked in our house and Google, plus what have you that community, Maybe a little bit smaller. But if you think about it, you know the same business people that are on Twitter on lengthen. There's a lot of them that are on Pinterest, And once you understand the way the pinchers works and how viral they can be and how many re pins there are, you begin to see how it's very, very easy for things that you post to appear ver ver prominently on the news feeds of a lot of people in the news feeds on Pinterest only show a few on Mobile. It only shows two at a time on top on the desktop additions for five or so. So with that in mind, I devoted time now, devoting time to a community means following others that might be relevant. Whether it's following. People are following specific boards. It means experimented with community boards, which in all honesty I really had never experimented with inviting others to my boards as well as requesting to join other boards. It also means going back and looking at your followers and, you know, following them back. It also means pinning relevant content, creating Venable images for your websites and sharing other people's content. Right so really as a result of that. And I do believe as a result of relieved and authentically being more active in the community and responding to comments on pins, which I don't know if everybody's doing that and really reaching out to people and freely sharing other people's pins when it makes sense, too, and creating more boards, that makes sense in a strategic way. They're aligned with what I do and maximize social business. It's been fascinating to see just over the last few weeks that quickly, Pinterest has emerged as a prominent number to refer a social traffic to maximize social business outside of Twitter, and some days, it's even number one, and it really hasn't taken a long time. That being said, I've been on pinches for a while, probably jumping just maybe two years ago. I've always had my boards up there. I've always tried to participate, but I just didn't have you know what I call the daily routine. The workflow really wasn't part of it. Well, now it is, and there's a lot of tools that you can use to help make it easier to analyze I've included an infographic. It's part of my weekly maximize social business newsletter, which I hope a lot of you are reading and at least receiving. And I, even for the first time, created a really, really nice maximize social business. Infographic on a recent post by Julia Campbell on 12 3 and low cost tools to create great looking pinchers graphics. And once you start to create the infographic, and this is what really fuels the social media related shares or any shares, obviously it's either a photo or infographic. What's amazing with the infographic and this is a slightly divergent topic. But once you have an infographic, it can be shared everywhere, and it's about getting brand recognition by putting your name on the bottom. In this case, putting Julia Campbell's name, her website, You're Alan, them in the bottom. You know this infographic brought to you by maximize social business. But just seeing that once you do that, the beauty about Infographic says, Not only do people love to read them and share them, but you get access to one of the most influential quads in social media, which are content creators. Ah, lot of content creators realize that by embedding infographics in their sights, it attracts a lot of people. So just to the art of creating an infographic and submitted it to the right places and getting enough scale on Pinterest and being able to promote it on a few different boards at a few different times Over the course of a few days, you're just exposing your content to a great number of people in a very, very viral way. And indeed, the block post. They attach the infographic, too. And that Block Post was published a few weeks earlier than I created The Infographic for truly over the last few days went viral for a number of reasons. So that was my Pinterest experiment, and I talked about infographics. And it's funny because just today one of the few newsletters actually subscribe to and read on a weekly or monthly basis is the Mas Emos e newsletter. They create a monthly top 10 posts of the curate content, and in fact, that newsletter sort of influenced the way that I re engineered the Maximize Social Business newsletter, which is 50% curated content, 50% content from maximize social business, One of the articles they introduced me to was how this gentleman got one million views for his slide share presentation. And you know what? It's sort of the same concepts, the same philosophy of being active in the community, right? That slide sure has its own community, following others, making it part of your daily routine to spend time there reading other presentations following liking, commenting What have you those that truly engage, I believe at the end of the day come out on top and you can engage as a business to those businesses that engage, come out, end up his well. So that's really my sort of nuggets of wisdom that I wanted to share with you today. It's all about really deeply embedding for lack of a better word yourself in the community of that network and truly engaging and sharing liberally with others and using or, I should say, creating a community platform that you can leverage to help others that you respect with us. Well, I think the ultimate realization of that is the Pinchers Community Board, which may be the topic of a completely separate podcast in the future. But anyway, if you have any questions about anything. I covered a few different facets of Pinterest. Infographics even talked about slide share here about community of social networks. This is one of my more complex podcasts. I hope it all made sense to you. If there's anything you wanted to ask that I covered in this podcast, please feel free to reach out to me. And obviously I'm sort of like a deejay, always taking songs on request. So if there's something you want me to talk about, please do reach out to me trying to keep it simple. Sweet under 10 minutes. I hope you enjoyed this edition to maximize your social. We'll talk to you again next week. Wherever you're on the world. Make it a great social day. Bye bye, everybody. Thanks for listening. To maximize your social, we appreciate your iTunes inscriptions, ratings and comments. If you would like to appear on the show or recommend content, please contact Neil Schaffer at Neil at Maximize Your social dot com. Make it a social day