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June 9, 2014

63: Are You Using Social Media for What it's Meant for?

63: Are You Using Social Media for What it's Meant for?

A look into the different ways social media users use Instagram as well as other social networks - and my recommendations for being the most effective on each singular social network with your social media marketing.

 

Transcript

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welcome to maximize your social actionable 10 minute advice on how your business can maximize your social media presence. Now the host of Maximize Your Social Social Media Author, speaker, consultant and founder of Maximized Social Business Neal Schaefer Everybody, this is Neil Shaper. Welcome to another episode of Maximize Our Social Hope. You're enjoying the week wherever you are in the world. It's another crazy week in the world of social media, you know, Recently I posted on Facebook, and if you know me, I don't necessarily post the same things on all of my social networks always driving to use the social networks, what they were sort of originally intended to before, which is gonna be the topic of this podcast and how I think it's gonna help you be more effective in social media marketing. But sometimes I just sort of go on a limb. And I'm not in this sort of throwing out opinionated things and making people feel uncomfortable. You know, that's just not me. That's not my brand. There's some people out there that are like agitators that sort of their social media brand. They want to, you know, criticize others when they feel that things aren't what they should be and what have you, and I usually don't do that. But it was last week on Facebook. One day I basically posted and, you know, I used every network a little bit differently. Instagram has definitely become one of my favorite networks because it was made for the mobile phone. It's obviously optimized for the mobile phone, and therefore, when I'm on the go, it is one of the most enjoyable networks for me, not only to post my photos on which I enjoy doing and you should follow me on Instagram if you haven't been to see, can keep tabs of We're here in the world when I travel. Obviously, my INSTAGRAM account is instagram dot com slash Neil Shaffer. But more importantly, when I'm on Instagram Instagram was made for a smartphone, right? And I'm just puzzled by Maura. More people that are starting to post means they're posting advertisements. They're posting photos that they themselves to not take. They're posting quotes. It's sort of starting to get out of hand now, you know, as I always say in and I wrote it and maximize your social first. But you know the social networks are always changing because, in essence we as users are hijacking them and using them for things they were never intended for. And I get that. And obviously all of these networks have have been that way in one way or another. But there's also a growing revolt coming that I see of people that just aren't happy of other people wanting to use. Sometimes use some of these networks just to maintain mindshare just because they feel they need to publish something on a daily basis just because they think it will be engaging quote unquote. So I felt this and I went out on a limb on Facebook and said, Hey, you know, I just want wanted to let people know that I was starting to unfollowed people. These are people that I may be linking connections with that may be Facebook friends with but on Instagram, if I see whether we're friends elsewhere, not if I see people just posting visual Mihm's and quotes in advertisements. It's just a natural, you know. Instagram is a place where take a picturing phone right and you upload it, and it allows people to see the real you. Even businesses are using instagram in. Many made it over weighs. A lot of them are curating content from other people taking pictures of their brand. This is something that a big brands at Disneyland or Ritz Carlton of dumb others air, you know, showing behind the scenes looks at the team working the employees. What have you? There's a lot of different, I believe authentic ways in which businesses can use it as well. And there may be some people that use it to show visual means and quotes. And, you know, they may get the share of quote unquote engagements, and they may be reaching whatever objectives they have at doing so. But I tell you, when I posted this on Facebook and you can follow me, anyone can follow me on Facebook. I'm open. In that aspect. You could just see the comments of a number of people who said, Thank you know I've always thought that way. Why do so many people do it? Instagram is a beautiful, authentic network that's being ruined by others and what have you, and it's not just instagram. Actually, it's a lot of different networks. It's, you know, one day when Facebook was saying or Facebook never said. But when Facebook organic reach was given to those opposed to photos, you had people that just posted photos day in and day out. You still see this in Google? Plus you see it on Pinterest. You see it on instagram and these aren't necessarily pictures of these people took. They just seem like random pictures just or random animated pictures. I see a lot of Google plus that I just think contributed a noise and really don't offer any value other than that person posting them went into maintain mindshare or wanting to keep a minimal editorial calendar of ex post for Dae. So hey, you know, I've been there before and I've done the same thing in the past. I want to be very upfront and honest with you as well. But I tried to stop doing as much of that is possible. And in fact, I'm not going back into the history of my photos as I organize them and just, you know, I'm posting photos of when I was, you know, in Japan or when I lived in China or in Indonesia, you know, 2025 years ago. And you know what? I'm not uploading them to Instagram. It's not right, right? I'm uploading them on Facebook. I'm uploading them Google. Plus, I have a Japan board on Pinterest where I like to share things. Japan pinchers does give you the ability to upload an image from your computer to share. And I think it creates a great visual memory on my Japan board. But Instagram is about taking a picture in the here and now, right? I didn't take that picture for my smartphone. I I didn't take it recently. It just seems weird to post it on a real time smartphone photo network like Instagram. You can't even take a picture and upload it from the Web version of Instagram from your computer. I mean, it is made for the mobile phones of the people that are posting these things. They could be using an instagram posting tool on their computer where they're uploading photos. But it's it's just not normal, right? And when we talk about social media, if you heard me on Brian Kramer's PM substance or pure matter substance webinar recently and I'm gonna do this again because it was my You know, Brian is the author of Because H. Two h or human human And he's coming out with another book in the near future. And I talked about and you know, Brian, I just I love the term So I did a weapon or that showcased the H two h of your social media strategy and the age to 18 human to human. At the end of the day, it's humans. They're using social media. It's humans within businesses that are trying to reach out to other humans, whether they be decision makers and business for B two B or whether they be consumers. And we're seeing the evolution of companies that are just trying to be more human in their social media marketing, and those that are are being a lot more effective. So when I talk about this, don't take it as a personal rant, although some of you maybe not in your head in agreement. But I just think you're going to be more successful at your social media marketing by using thes networks for what they were originally intended. Now Facebook is a little bit different because it's all over the place and in terms of humanizing your brand, sharing a photo like others may do on Facebook. It may be an effective way of doing it, and if you go to my maximize social business Facebook Page, you'll see that I do it. And you know what? There's some quotes that aren't effective. There's some pictures that are effective, and I try to analyze and optimize, according to, you know, the Deming Circle PDC Hey, rights. But I just think that instagram or some of these other places, it's really important, understand who is using them, why they're using them, what they were intended for. And I believe those that stick according to the original intentions of those networks, for instance, Pinterest obviously is about creating visual boards of things you want to remember for whatever reason. But if you're just posting the same picture on 10 different days to Google plus and then pinning from Google plus so that you attract Maur, you know s e o juice from Pinter's to Google Plus And when someone goes to your board, they're seeing the same image 10 times. That obviously is not the way the Pinterest was intended to be used, right, so I hope that none of you are doing any of these. Maybe you are Maybe just don't realize, you know, if you go to that Facebook comment thread, one of my friends from San Francisco said, You know what? I work in a creative studio. We've actually been posting examples of our art or our work onto our instagram channel. And, you know, we never thought anything about it. And, you know, my answer was, Hey, if it's working great, no need to change anything. If you feel confident and comfortable doing what you're doing, then that's great. And maybe that's especially use case scenario, right? But anyway, I just wanted to throw this out there and, you know, like I said, if I had thrown it out on Facebook and nobody said anything, I probably went to recorded this pot gas, but because I got pretty overwhelming support by a lot of different people that some of them are true social media influencers in themselves. I feel a lot of a more confident that there's a lot more people that think this way, and therefore you may want to rethink what you are posting on some of these, especially visual social networks. So that's my advice for today. As always, I tryto talk from the heart based on things that happened really recent. But if there's something you want me to talk about, feel free doping me enough to cover here in this podcast, and that's it for today, everybody, I hope wherever you are in the world, you make it a social day. Bye bye for now. Thanks for listening. To maximize your social. We appreciate your iTunes inscriptions, ratings and comments. If you would like to appear on the show or recommend content, please contact Neil Schaffer at Neil at Maximize Your social dot com. Make it a social day.