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Feb. 22, 2013

6: Yes, There IS a Need for a Social Media Marketing MBA

6: Yes, There IS a Need for a Social Media Marketing MBA

Is there a need for a social media marketing MBA? Let me describe to you my conceptual approach to social media education - and why there is an ever-growing need for a social media marketing or even socal business MBA.

 

Transcript

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take, take, take, take enjoyment. Welcome to social business Unplugged helping you understand in plain English how to best leverage social media for your business. And now here's the founder of Windmill networking Meal shape for everybody. This is Neal Schaefer, and welcome to this new episode of social business Unplugged. Today I'm gonna talk about the concept of a social media M B A. I just finished teaching a course at the Records University, Social Media Marketing, many MBA program. Good news is that this program is gonna be going online so you don't actually have to come out in a jersey if you wanted to see what all the hype is about. But this is not an advertisement for the program, but really about the need for education and why. Ah, social media MBA or taking additional education provided at universities to me is really a no brainer. And I think that everybody who's gone through a similar program will tell you that now. The first thing that people tell me when I tell them I'm teaching a social media MBA program is well, anything that you learn is gonna be irrelevant three months from now. So how can you charge people money for that? It's a fleeting, very soon to be irrelevant type of subject matter. And I think the problem is that when I get this common a lot after I present on my course, because what a lot of people provide and whether it's corporate training or consultants or if you read books or block post, they go over basically the technical specifications for thes sites, whether it be Facebook or Twitter, LinkedIn WordPress will have you. It's not rocket science. If you work enough with the platforms, you're pretty Internet savvy. You can figure out a lot of the stuff yourself. True, taking these classes can give you a quicker time to market, and you may learn a few tips and tricks. But it doesn't come down to the mechanics of the car. It comes down to where you can drive. That car would probably be the best way to put it in. It comes down to concepts that you can use. You know, the module that I teach is called social media platforms or applied social media, and while I go over the platforms, I also bring up concepts that show people that although the platforms may change. Ah, lot of the core concepts. Weatherby of how use metrics to determine social media hora y that the need for constant experimentation creating a social media strategy, concepts of content, curation of aid versus free. What have you? These are all core concepts that are not platform independent. In other words, the same concept could be applied across all the platforms by showy slide near the end of the presentation that says Social Media is here to stay, and it has a bunch of boxes like you just moved and you're trying to open up all your boxes from from your move. The funny thing is, it's an image stock photo from maybe two years ago. So you have, like, Digg and Reddit and stumbled upon, I think blogger as well. Obviously these sites aren't as relevant as newer sites like Pinterest, Instagram, Google plus what have you. But you know, the key message I have is Look, the names on the boxes are gonna change, right? Obviously, social media is here to stay, and it's about the concepts of how you exploit the opportunity at hand for your business in really you know, maximizing social business. And just as an example, I think it was actually Judy Gambetta in one of her p R Block post for women networking that talking about the notion of insourcing your PR and I really love that term because the employees at a company are your biggest brand advocates that companies usually forget about in their social media. And when you think of the need to create content and to have people actually engage with others and social media, the immediate need your direction for a lot of companies is to immediately go the agency rats. I obviously think it's gonna be much more effective if you insource insourcing employees who maybe can share the burden insourcing employees who can create great content for your blawg or who can shoot videos when they're out in the field or what have you. I think you get the picture that this concept of insourcing, and obviously I think insourcing block content is the most relevant. But when you look at Twitter accounts that are handled by certain large enterprises where they have multiple people handling the Twitter accounts, you see out there in source that engagement and there are multiple people working at any given time. There are a lot of things that could be done with that concept that I think very, very few companies have executed on. And by showing some examples and some platforms of how that could be done, you begin to see that I talk about everybody having a Lincoln professional profile because that's where professionals are. So when to be great. If every outward facing employees had an optimized linked in profile that was SL optimized for keywords associated to your companies, that you're better found in a linked in profile search engine and that these employees actively not only engaged in relevant groups but actually shared your content, it could equally apply to Google Plus, and in fact, it could be even more relevant from N S. E o perspective, at least when you think of Social Search and all the unique networks every one of your employees has, and the unique groups of networks of circles that could be created, that can really affect search results and can obviously have tremendous benefits for your company. So you're not gonna learn a lot of these concepts in block post. Maybe you need to buy a book. You know more of the thought leader type of person to do graft these concepts, People's names. I used a throat or like the Brian Solis is of the Geremi. Oh Young's what have you people talk about the future. But this isn't about the future. And I already talked that in previous podcast about the here and now this is about how you can best leverage social media in the here and now, by grasping a few of these concepts, I'm really excited. This is gonna be my first public announcement, actually. But I actually recently signed a book publishing deal with a major trade publisher to publish a book that will estimated to be published in the fall. That's really gonna bring forward all of these concepts to really help you grass. There really is no need for social media MBA because there are significant issues. And I would almost call the social business MBA because as I was talking to people today and this is a social media marketing many MBA program, you know, I was talking about employment brandy because that a lot of companies you're linking company page is not run by the marketing people to run by the HR people. I talked about how customer service reps often make great community managers. We talked about legal issues of what sort of photos can you and can you upload? And, you know, social media for pharmaceutical companies and the need that everybody in your company has to have a seat at the table. Therefore, whatever you would study in an MBA program, there's probably a social layer that you should be studying. I don't even care if it's accounting or finance. There's a social layer, which is how is the CFO gonna calculate your social media? Are y So that's my thought for today If you're interested. Like I said, check out the Records University program will be online very, very soon. I hope you glean some value from this. Always appreciate your comments. Your view on iTunes. Thanks and make it a great day. You've been listening to social business unplugged with meal shaper, social media author, consultant, speaker and university professor. If you'd like any specific topics covered on future episodes, or if you'd like to be interviewed for this podcast, please connect with meal by email. Kneel at windmill networking dot com on Lincoln at Lincoln dot com slash in slash meal Schaefer and on Twitter at Neil Shaper, please also visit windmill networking dot com for daily social media for business updates. Thanks for listening and make it a great day.