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March 18, 2014

52: Protecting Your Online Content in a Digital World

52: Protecting Your Online Content in a Digital World

As companies create more content, more of that content will be illegally copied on the Internet. Find out what you can do to protect your content and fight those who steal it.

 

Transcript

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welcome to maximize your social actionable advice on how your business can maximize your social media presence. Now the host of Maximize your Social social media Author, speaker, consultant and founder of Maximize Social Business Neal Schaefer. Hey, everybody, this is Neil Shaper. Welcome to another edition of Maximize Your Social. If you've been following me in social media and listening to my podcasts, you know that I've spent the last few weeks in a pretty unprecedented stream of travel little here around the world as I was in Europe. I did promise you I was gonna do a podcast from North Carolina. Mara was this week, but unfortunately, completely ran out of time. I'm gonna see if I can piece together recording from my speech at Elon University, one of the many universities that is now using Maximize your social as a textbook. But I want to go to today's topic, which is content now. If you've been listening to podcasts, you know, I talk a lot about the importance of contents, and at the beginning of this year in 2014 I put out my six trends that I see evolving in social media this year and one of the trends was undoubtedly the need to create exclusive content that you own unique and exclusive, that you can publish on your website share on social media and what have you that perhaps some companies are trying to do too much engaging in social when they should be creating more content that will help them scale their engagement. And as far as content goes, I've talked about this year really being a go big or go home, you know, in maximize your social. I do talk about this notion of a frequency strategy, and I don't want you to take that too much to heart because, you know, I once didn't blawg for three months of my own. Blawg and I wrote a block post after that return, saying, You know what? I'm only gonna blawg when I have the passion and I have some insight to share, and I'm adding value to you in your business. And if you're blogging just for the sake of blogging or tweeting just for the sake of tweeting, you may need to think about reducing her frequency, right? I think with Facebook and the way that you know, news, feed algorithms work. Obviously, the more people that joint social media and the more content that we all published, the harder it's gonna be for any single given piece of content to be viewed by anybody. And that's just gonna continue unless you adopt paid social or pay a little bit for native or display advertising. And that's gonna be the subject of another podcast. But that's really where we're going this year and into the future with social. So this importance of content go big or go home. If you've been reading what I've been publishing on LinkedIn, and I hope you'll follow me there because I'm publishing some unique content there. It's not about, you know, abusing the Lincoln publishing platform and and, you know, blogging on a daily basis. Look at the thought leaders in the influencers. They blood maybe once a month. So when you blawg make accounts and try to create unique content for unique audiences, and in my Lincoln Post so far I've been very adamant about that. Don't just copy and paste what you've done elsewhere make something unique for that audience gear torta audience, and I think that you're content, marketing and socially efforts will be all the better because of that. So on the topic of content, I want to talk about some things very, very dear to my heart. And as you create more content and as you create great content, that content is going to be copied right now. It's interesting that Matt Cutts a Google, I believe, just announced this new tool. That and I don't know the your off hand. But if you do a search, I think you can find it. Or if you comment on my block, I'll definitely let you know where asked me on Twitter. But basically the comment was, If you see a content scraper site that appears higher than you in search results, please let us know. Now if you are adamantly watching your, you know, search results for every single block post I have, like several 100 already published. I cannot do that, and I don't have an Esso company that does that for me. So if you have that infrastructure, awesome. But for some small businesses out there on solo practitioners who don't have that, I want to give you some advice on what to do to avoid that now, some people in the whole world say, Hey, you have the time stamp on your on your blogged. You published it first. Google will recognize that, and there are no issues. But obviously people get better and better at duping Google. So the advice I want to give you what I do. And I'm as I'm talking, I just had this come up again today. Someone actually for the first time republished my unique content that I published on LinkedIn on their word press. And, you know, they gave me an attribute. This comes from you, Schaeffer, with a link back to my site. But it's word for word. They didn't ask for my permission. So the first thing is, if you're thinking of doing this, don't. Unless you ask someone for their permission to republish your content on their website, you do not have permission. They're our WordPress plug ins. Their service is that will re publish content for you. You know that is illegal. And if you're doing it, please stop. I'm hoping one of my listeners are doing it. But how to deal with people that do do it. And you know the first step is people getting savvy. You're doing this, but I always try to create an internal back link into every single block post that right, including on LinkedIn. This means that if it's copied and if their website allows pings No, not every website does. I am gonna get pinned with something on the track back. That's gonna peer below my comment that says this content appeared somewhere else. Someone is using that same link that I used internally to my website to point their copy content to my website. And this is really one of the easiest things you could. D'oh! To ensure that your content doesn't get copied doesn't work all the time. As I said, people have to have that ping option open. And a lot of savvy content scrapers don't. But it is one thing you can do. Another thing can do, obviously, is to do Google alerts. I just do Google alerts for my name and my brand names, but I mean, you could do a Google alert for the title of every block post and see where literally where it pops up. So that's sort of another line of defense that you have really outside it out. You know there's plug ins. I think there's a plugging called a tint if I'm not mistaken for getting the name of it. But it's a plug in. And you know, the WordPress s sealed by Yost also has this feature where you add you add a string to your RS s feats that if someone tries to import your R s s feed as is they're gonna import a back linger, they're gonna import, you know, a do not you do not have permission to republish the content of your website or something embarrassing like that. So that's something that you can do is well, yeah, I think it is t y nt dot com that offers a similar plug in that you can check out as well. So that's sort of another line of defense that you might have. But, you know, I want to talk about the issue of once you find that it happens. What do you d'oh? And unfortunately, just as I have told you that you shouldn't do it and I'm assuming you don't do it, it really comes down education. I remember having a conversation with the maximize social business contributor and you know awesome person, Kristy Hinds, who some of you may know is being an expert on black marketing. And, you know, she was saying in a conversation about online, You know, a lot of people just don't know and they think it's OK to do it right and it really comes down to us as content creators and content publishers to let people know that it's not all right now I take a pretty aggressive stance and I don't you know, time is money. I don't like to waste too much time on this, and it doesn't happen all the time. But I tell you when it happens and it's usually once or twice a month. And if that company a person has social media profiles, you know I will leave a comment asking them to delete my content because they violated copyright law in essence. But I will go after them and social media if they have a Twitter account. If they have a Google plus account of Facebook page that is open territory, right, they if they if they are involved in social media, they really need to know that this is not right, and I will say you know, I'll tweet it out. And, you know, hopefully it's gonna teach him a lesson that it is not okay. They're gonna think real hard before they do that, you know, for they try to do that again. Some people think I go a little bit aggressive on it. Like I said, you know, if you publish content, you know the time it takes to craft well thought contents on the Internet, It's not a trivial thing. And people shouldn't have the right to obviously steal that content for every easily. So, you know, this isn't one of the most critical things to your business. Visa VI social media. But it is an issue that is something you're gonna have to deal with. And I think you should deal with it. And I think if you do that, my experience has been that most people say 80 to 90% of the people they'll contact me, they'll delete it. Some will say they're sorry, you know? Oh, my s e o guy did that. Sorry. Who knows who really did it tonight and others will say, Hey, I gave you a back, Linc. I'm promoting your content. But you know if you had asked for permission. That's one thing. But I want to promote my content of my website, right. You know what gives you the right to promote? Write your own content? It's really the message that I always tell people. If you have some expertise, is something to share add value to the blogosphere instead of just copying everybody else's. So that is my advice for the day. I really do think that you should be monitoring and taking some of the steps that I mentioned, especially if you find the contents being copied. And, you know, let's all help in educating the world and hopefully by the end of the day will be able to reduce this problem. So that's it for today, everybody. I am gearing up for social media marketing World March, I believe 27 28th in San Diego, Really excited about presentation I'm given there, which is gonna be all new content based on a new book that I'm writing of how companies achieve excellence and social media. So be on the lookout for that. Make sure you follow the hashtag s m m w 14 and if you're gonna be at social media marketing world. Please make sure your top of my shoulder and say hi. So that's it for today. Everybody, As I always say, wherever you are in the world, make it a great day. Bye bye. Thanks for listening. To maximize your social, we appreciate your iTunes subscriptions, ratings and comments. If you would like to appear on the show or recommend content, please contact Neil Schaffer at Neil at Maximize Your social dot com. Thanks for listening and have a great day.