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Feb. 11, 2014

47: Finding Time for Google Plus

47: Finding Time for Google Plus

Many businesses see the potential value in Google Plus but few are investing the time they need to results. Join Neal as he interviews Google Plus superstar Amanda Blain and fellow social media marketer Charise Strandberg to learn tips and tricks on how to cross the chasm and derive benefits from a Google Plus presence.

 

Transcript

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welcome to maximize your social actionable advice on how your business can maximize your social media presence. Now the host of Maximize your Social Social Media Author, speaker, consultant and founder of Maximize Social Business Neal Schaefer. Hey, this is Neil Shaper. Welcome to another upset of Maximize your soldier. I'm here Wonderful Las Vegas. Which is why I'm talking so weird. But I'm actually here at the New Media Expo, which is also called Block World. Really cool van. I'll be speaking tomorrow on audio books and my experience is there about audio content creation, looking forward to blogging about that later. But I have met some amazing people. Whenever you go to social media conferences, you meet some amazing people. And as I like to dio, I just on the spot as literally we're having a stellar here in the bar. So excuse this is major football playoff games going on as we speak. I'm not a big football fan. Doesn't matter to me. I met two amazing people that are to the most amazing people that I've met, not only just in Google plus one and social, but they're also to people. DATs are very well known in Google Plus, followed by a lot of others obviously very knowledgeable about it. And you know, that is their number one social network, where many people want to spend more time on Google plus and just haven't been able to make a transition. So I think that's what we're gonna talk about today. I'm gonna have each of them introduce themselves. That's always the best way to do it. Who wants to go first? Just a minute. Introduction and please promote yourself. I demanded. I'm sure. East Ramberg I'm currently a social media marketing manager for a solid star corporation, and I also d'oh consulting for social media strategy and on my marketing for small businesses and individuals who want to increase and make their brand awareness a little bit bigger. Awesome. Thank you. And I'm Amanda Blaine. I have 3.6 million followers on Google Plus, which currently puts me between 50 Cent and the Dalai Lama. I think right now I do consulting with major brands of businesses, especially on Google. Plus is my specialty, but anything with social and getting better engagements in direction. Awesome. Thank you. So those are my two mystery guest for today and those you that on Google, plus a list of my podcast. Hopefully, you're smiling right now, so let's get started transition. And I think most of you also saw thinking Q. Four, especially New Year. We see a lot of people starting to go into Google. Glass started a lot more activity, a lot more engagement. Engagement's always been there. As we all know. What is your advice for people up in blogging about trying to find value on Google Plus for businesses in for people? But how do you How did you make the transition? How did you first find the value of being in Google Plus? And then how did you go about making the transition? Let's first of all, start. How did you find value in Google? Plus, when 99% of people signed up still having value on Google? Plus because personally, Facebook. For me, it was really just friends and family, and I was looking for another outlet to do more and expand my fan base or my engagement or my relationship management with different set of people, and I found that there and discovered passion's not only meeting great individuals, discovering things like photography in a way that I could organize it, unlike what I couldn't do on Facebook, which is what circles will allow you to do. And then, as I grew my network on there, I found that you know, photography and visual were big on Google plus and just keeping it really a variety of information on there, which I was putting out. My fan base was really the solution to what worked for me. They're so sure. Before I go into a man and ask her the same question, I have to fall up questions. So for me, Twitter has provided a lot of what you just said. Obviously, you can't organize. You can create Twitter disk, but it's not the same circles as WeII. Were you ever an active Twitter years before Google? Plus, absolutely. I mean, that's my problem. My second favorite network. I feel that's a more short, concise bullets. You know, brevity is really big on there. They didn't really have a break into visual recently where they're showing that stream, so I feel like Google plus really encompassed both Facebook and Twitter. It was like a morgue network you could almost do everything on. So I found that I could do what I do on Twitter here Can do what I did. A Facebook all here discovered new people discover new passions. It was kind of just like everything I wanted in a new network. So and the second question, thank you very much. That all makes sense. The second question really is What about, you know, professionals, Businesses that don't necessarily want to use Google Plus to find personal. They're more looking to use it for professional and business objectives. What you talked about there was, was really about personal interests. But I'm assuming since, and it's also helped with on the business side, anything you can say about that? Well, absolutely. I think that brands who don't do not get on they're gonna miss the boat because obviously it's Google School's network. So if the brands are looking to be seen, usually when they're being searched for by a topic, they're certainly gonna appear higher in the ranking soon as CEO and up here on the right hand side. When people searching Google, it's crucial that they're on there, and I think that they're competitors are going to be if they're not. So brands need Thio. Be aware that they need to consider that a major network or they're gonna be catching up later. Thank you very much. I'm gonna move on to a man, and now it's amazing I met Cali Lewis. So I think, maybe is a two million followers. So I think you beat her mama. But it's amazing when you've never met these people in person that they really are normal people just like you, and you can sit down and have a beer with. So if you ever see a man in your streets, make sure that you put yourself out and introduce yourself in any way. Amanda, you've gone so far on Google Plus, but how did you get started on finding value from it? So I started the very first day on Google. Plus, I had a bunch of invites that day, so I invited all my social media friends that I knew on Twitter Facebook, and I got them all there. So that very first day I probably had 100 people following me, which is more than most people still have at this moment in time. So I never, ever had what most people have is the problem on Google. Plus like there's no one there. I'm not seeing anything going on. Question was always filled with God. I started to hang out up that very first day. Two way. We're having people hanging out going on. My rooms were always full, and that's kind of the thing that was known for in the very beginning was hosting really good hangouts. I hung out with really amazing people like Michael Dell just dropped by amazing musicians like hollow controlled and, well, just come into the room. So you're sitting there with a bunch of other people and suddenly they're these famous people sitting there in their living room and they're talking to you. I mean, that was early on days. I was like, a couple of months in the thing that really sold me on Google. Plus is in the 1st 6 months. By December 2011 I had got 40,000 followers. I was a very active Twitter user. I'd use it for my brands before this and I had about 20 30,000 followers on Twitter, and that was years of work. That was years of ongoing networking and trying to develop relationships on Twitter. And then in six months I got 40,000 followers. I was sold. I was like, You can't match these stats because the growth of Google plus is far surpassed any other network that I've ever dealt with. And unfortunately, for whatever reason, the media has really gone into that. There's nobody there angle and some people believe that, and now they're playing catch up. Now, now they're doing exactly You're saying We got to get in, We got to get involved and you are your two and 1/2 years behind now, but you can still get in. It's still new. There's still a lot of room and there's still a lot of growth. But you need to start now. You need to get in there. You need to start talking to other people, start having discussions and there's lots of room for growth on that. So thank you, man. It's so for people that are still Facebook centric for businesses that are still Facebook centric. And I just had a comment today, Neil, I really want to spend more time on Google. Plus I know it's more important. How do you do it people that are really used to Facebook. What is your recommendation for getting people realistically? Oh, just drop all the other networks. You know, we're a multi network society now. No one's gonna drop other networks. It's amount of how do you efficiently manage your engagement and doing what you're doing on Google? Plus, talking to people that are more Facebook centric, we're not gonna plus any recommendations. So I still use all the networks, even though I have obviously the largest audience on Google. Plus, I still think it's important to maintain all of them. All of them serve a different purpose in some way or another. Use Instagram, Pinterest, Twitter, everything. I use them all. You responded my treat within a minute, there in the room, and it's important. It's important to have that level of different platforms because some people like things and work veterans of the way. So I would never say give up everything that with a Google plus, first of all, but you do need to be spending time there, and that's the number. One thing that I can say is most people who tell me I'm not getting a response on Google Plus I go and look at their page and I could see in the last month they may be made two or three posts in the last month. If you did the same thing on Twitter for comparison, you might have two tweets in the last month. What kind of response to your gonna get? Who's gonna be talking to? You're gonna have any interactions on Twitter? Probably not, because you're tweeting two or three times a month. You need to spend time there every single day, every other day. Whatever time you can put whatever time is spending on social, knock some of that off on the other sites and invest the time they're on top of that. You really need to be focusing on conversations on Google Plus on Facebook and Twitter. There's a lot of what I call Link dropping. You post a link to your block, you walk away. You hope that somebody talks about it. Some people well, because you've developed relationships, but you've developed your relationships on those sites already come to Google. Plus, you're interacting with strangers. They have no idea who you are, and you're dropping the link to your bog and nobody's commenting on it. Nobody interacted with it. You have to develop it in a conversation, join other communities that are involved in the top of that you're interested in, and that will take some time. It's not gonna happen overnight, just like it doesn't happen overnight. When you're at a real life networking event, it takes time to develop relationships. You have to do that on Google Plus to get the engagement I've just found. Think about it. It's so true. Google Plus is really unique and that people are really the conversations or deep. It sort of scares me because I know I can't do it half house, that if I say something, people are really gonna respond back and it's gonna breed more engagement. So I need to invest more time. So by keeping a really, really, instead of just dropping a link like writing a pair of robbing your own words, why you wrote that black boast why it's important and summarizing it can make a whole a whole field of difference, right? Exactly. All you need to do is something as simple as right. It's awesome, you know. I see a lot of like what Amanda sees, and I see not only just to post, but I see that people need lessons. I feel like they're doing it wrong again. Just using the FBI, putting a link out there. Whatever. I download images, I have it. So it appears better I bowled my titles. I made commentator. I mean, when you look at the Post compared to someone just throwing it out there using a link, it's so much more visual in people's feet. So maybe doing it right, I think there's a lot of confusion with wear to get instructions. You know, about these tips and techniques. There's people out there that will provide instructions such as Amanda, and there's other people on Google Plus that will put out tips and stuff like that. But I think that people just Delvin and then just expect, you know, results and they're not really doing it right. So even the circles a lot of you don't share public share public or you're not gonna get seeing. I mean, they're simple things like that. So I think just flirting is there, and I think there's a problem and you know, it's similar to Twitter. There's a learning curve there too, right? Yeah, for sure. But I think that will come. I don't think, you know, as long as they be consistent about it. And don't just give up and walk away like she said, it's gonna come. But it's just finding out what works for them and keeping a variety on there. Don't just keep it putting the same stuff out there, you know, with some funny style with some images with some valuable information engaged. Keep it a variety and people will enjoy what you just wanted. I'm gonna ask each of you for one last tip or one last thing you'd like to say. It's just a general social media professional audience. But I think the frustration of most people feel is that they can't post from a buffer from a hoot suite directly to the personal profile. And I think Google intends it that way. You can't game it. You need to actually go there and do it. So, for instance, when I take a photo, I do it on Instagram before I post it, and I'll publish it to Facebook into it, literally copy text of the instagram description literally go to Google plus and posted there. If I want a post it there, and I think all of us probably have that as a habit now. And if you don't you need to. Google Plus is its own its own network, and it's Google, right, and it deserves that extra loving and Carrie and attention that I think we're all used to do. And I think once you see the r y from doing that, you'll do it more natural. Other thing is, there aren't any ways to probably Google plus profile. But if you've been following my block, I've been recommending a plugging called Jet Pack and Jet Pack actually has a function called Publicized, which just recently about you to not only put your Google plus profile below your posts but also to automatically published year personal profile and to publish publicly, which is for me. If you have a lot of followers, just want to get your latest block post out. There is a way to do it. I go back in there and edit it anyway and personalize it. But there is a way now the only way that I know of really to semi automate, but that's only if you're creating content on WordPress using the jetpack, Blufgan and authorizing Google Plus to do the publicized functions. But anyway, that's just one tip for me. I want to ask you to you for just one last tip thing you want to say. You know, I just want to say one last thing. I got to, uh, you're gonna get in fights on Google. Plus, that could do without the social networks and a Google. Plus, they're a lot more intense because it's not 140 characters. I had someone I thought I was trying to exploit. Google Plus, and she brought this really long message and I said, Hey, this is my intent. I'm starting to feel otherwise And she came back, said, Oh, sir, I'm sorry, my mistake and people are people around him in general, right? And they're random on Google, plus anywhere else. Don't be intimidated. There's no one right, a wrong way to use social. It happened the early days of Twitter as well. Oh, you wrote your reach week wrong or whatever. Just don't get intimate there. Tons of great people out here like a man of luxuries that want to help you and engage with you. But anyone last tip or think you want to say I'm gonna go reversal Industries, I would just say keep an open mind. I've got a lot of students now in the 2025 year old age that are saying You know what, Help me on here. And literally within hours, I'll get him up like 300 followers just by showing him exactly what to do. Respond, everybody. You know, this is a different network. Don't expect a facebook friend. My Facebook friends aren't here. They're not gonna be You want them to be? Will eventually come. But create new friends. Three new relationships on here. This is an opportunity, Thio. You know, follow people in your niche. Bring people in. So just keep an open mind, I would think. And don't put your other networks as we mentioned. Probably running 14 of them Foursquare Pinterest. Don't wear yourself out either, but don't be left behind. Awesome. Thank you, Amanda. Last words. So the tool that I would recommend cause I could ask that a fair amount of its kind of social media Ongoing magical question. Where do I get return on investment. What's what's going on, what numbers can I provide? And the tool that I recommend for this circle counts. It is a completely free website. Developers of this are very responsive. They're constantly adding amazing new features and ways to engage with Google, plus completely free to use. Circle count dot com and you can add your profile in there and you can see and you can start doing things like testing when I use this picture in this text by getting this type of response when I use this and that, I get this type response and you engage that by using that completely free to otherwise you're just shooting in the dark. You don't really know what kind of responses you're getting. Our did This worker did that. You need some kind of basis of numbers in that to try and learn how to improve your engagement and circle found is a great way to be doing that. So I really recommend if you haven't checked it. I already have a look at that awesome thank you Circle Count is it's really the analytical dashboard, provides an incredible amount of information for a free platform, and if you get on it for the first time, find all the people that have shared you in a circle and thank them. First thing I want you to dio I'm gonna sign out here from Vegas. The night is young. There's more podcast to record Someone ended here. Thank you all for listening. Please make sure that you follow Theresa Amanda on Google Plus and he ever have any questions about blossom? Sure will be happy to answer. That's it for today. Making a greedy wherever you are in the world but everybody Thanks for listening to maximize your social. We appreciate your iTunes subscriptions, ratings and comments. If you would like to appear on the show or recommend content, please contact Neil Schaffer at Neil at Maximize your social dot com. Thanks for listening and have a great day.