I recently had a chat with fellow social media marketing professionals Debbie Miller and Albert Qian, both of whom want to get started podcasting. Listen to my advice, given while enjoying a bowl of ramen in the food court of a local Japanese supermarket!
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welcome to maximize your social actionable advice on how your business can maximize your social media presence. Now the host of Maximize your Social social media Author, speaker, consultant and founder of Maximize Social Business Neal Schaefer. Hey, this is Neil Schaefer. Welcome to another episode of Maximize Your Social. Excuse the background noise. I'm actually in my local Irvine, California, at a Japanese supermarket called Mitsuoka, specifically in the food court, enjoying a bowl of ramen with two of my friends from social media. Both Californians Albert you and say hi, Albert. Hey, everyone, you don't need to speak in a loud voice, Albert. Just one. My first point of podcasting advice. There's gonna be some distortion on that, but no big deal. And I am also here with Debbie Miller. Who should know because you're an avid reader. Maximize social business, as in our social hospitality contributor and founder of social hospitality dot com. Debbie, Welcome to the show. Thanks. Awesome. That was the proper sound, proper volume. So the reason I'm doing this podcast and the theme for today is about podcasting. Every year you read these prediction post for the new Year. This is gonna be the new year of Mobile. That's gonna be the video. And there's always people said that's gonna be the year. Podcasting. Now, those of you who have followed maximize your social, I think this is gonna be like the 43rd episode. Believe it or not, I know that I started this podcast in 2013. And as I reflect on my new media Expo panel at Block World this weekend in Las Vegas about audio books and audio recording, I wanted to give you all some advice on podcasting. Why would you want a podcast? How would you get started and how to become an effective podcaster? So with that in mind, I was gonna have Albert and Debbie who we were having lunch conversation. And they said, Hey, tell us more about podcasts and some like, You know what? I'm gonna record it just to show how easy it is to become a pod caster and to share doing a podcast podcast that's right over and just sharing what you know of the world. Which is what content creation really is about. So I'm gonna start with each of you, and I'm gonna have to introduce yourselves as well. I sort of introduced Debbie. I didn't give Alberta's fair introduction, but I'm going to start with please talk about yourself for 30 seconds. And by the way, these podcasts are normally I keep mine out, like 10 or 11 minutes. Try to keep it really short and sweet, Powerful. So a brief introduction about you promote yourself and then tell me about your feelings about why you want to start podcasting. So my name is Albert. I am a social media marketer based out of Silicon Valley. I am the author of a book called The Social Media Ecosystem, and I've been working in social media her for about the last. I would say, This is your five. So you know, I'm interested in podcasting because I think it's another great avenue to reach my audience and, you know, build more content and a lot of people don't like to read These days. They rather listen. And so I want to give my future audiences here and the ability to consume what I have to say in a different way. Awesome. Albert Think his last name is Chan, By the way. Q. I A. M. If you're looking for him on the Internet and Albert, just to clarify you currently are a blogger yourself. How often I won't say how often do you block every week is not one of us blood weekly, but how many posted you published in 2013? You know, I can't really say I have extra actual number on that cause there were 10. 20. Let's go with 30. Let's go with 30. Okay, so here you have someone who this would average one block puts every two weeks. Who wants to get in the podcast? Reaching new audience? Debbie, I'm gonna hand it over to, you know, I'm kind of in a very similar boats. Albert. I also block probably on average, about once a week on myself Hospitality, blawg and please, whatever said I want to reach a new audience. I want to kind of I think it's a different experience listening to someone speak versus reading what they write on paper. So I think reaching an audience in that way kind of adds more intimate anyone. There's also ways to reach new audiences on you on iTunes and the various other audible platforms that have a different audience Okay, so Social Media is about being mature audiences, and there's some audience today. Block Plus just doesn't reach which an audio format can reach. Right? But what about video? Video is another way of reaching a new audience and being intimate. Why you deciding to podcast rather than video block? Albert? Well, I would say, because I don't have Thio dress myself up toe look as good. It's just my voice. As long as I'm not having a sore throat, I think things are good. At least that's one of the reasons. Yeah, it's why I'm actually dressed in a T shirt, jeans and sandals. And very rarely will you see any public photos of me in this sort of outfit that somewhere in Schrag, of course, which I am today with from Marquette. Oh, but anyway, that's another story, Debbie. Very someone answered Albert's again. I think it's doing a video, takes much more planning and preparation and much more time. Whereas podcast human today is an example. You just whipped out your little recorder and we're able to start podcasting right away. So very little preparation and very easy to do very easy to put on the computer and take care of, you know, the funny thing is, ah, lot of, like, really professional video bloggers will say, Hey, it's the same thing with video you don't need to have a lot of preparation. There's probably a Zen of video blogging that once you know it, it's very, very easy. But there's still the fact that you are on camera, so you need to have a certain type of camera. Certain type of environment. Lighting number 33 is ready. Okay. I really hope you don't hear a lot of the background noise. But if you do Hey, I like to keep my podcast down and dirty, and this is another example. Okay, so way have an interest in podcast. It's about reaching a new audience. And maybe your company should start to, I guess, the next question. Let me ask you, We met today for a lot of reasons. One of them is you want to know more about podcasting question that came out of stays conversation. Tell me what your biggest podcasting question is, and I'll respond to it and we'll continue the conversation. I'm gonna go in reverse now just to mix it up and start with Debbie. So I've been doing a lot of research online about different podcasting equipment and the types of things that you need to do a podcast. And I've been looking on Amazon, and I noticed there's, like, podcasting bundles that cell like a microphone in various components. Do you recommend getting to me like that? Or do you recommend something a little more small and easy to maneuver? Okay, that's great question from Debbie. I'm gonna ask Albert for his question that I'm gonna respond to both of them because Albert may have the same question. Although I think it may be different by the way he's looking at me. So I would say I already have the equipment. And my question is, where do you put your podcast? Once you've recorded it on, where would you put it online? And what is the process of creating a podcast in your terms from beginning to end distribution. Okay, so two great questions and this answering these two questions was probably in all essence, gonna end the podcast, But I guess it'll answer the two key questions. First off, how do you get started? Equipment rise and I think a lot of people overdo it when it comes to podcasting. I literally started my podcast. I am a busy person like everybody else in social media is, and I do a lot of traveling and I just cannot. It's the reason why I can't post a weekly Twitter chat, although I'd love to have an MSP chap. Maybe we'll have that MSP love to do with the Google plus hangout and their ways of doing that. But you need to be. You need to have a set time and place each day each week to do that, and I can't do that. On the other hand, I'm a speaker. I love to speak, and I often have ideas in my head that I don't have time to block about. So for me, podcasting at least recording my voice into a microphone is a lot quicker. So I started looking to equipment. I go. You know what, My mother in law, who's Japanese? Everyone knows you should know that my wife is Japanese. She wanted me to translate. She studied English out like a senior citizens University. She wanted me to translate this story, but I didn't want me to trust. You want me to enunciate what correct English pronunciation would be for the story for a event she was doing? Some, like home. I'm going to do that. And then I think you know what? There's something in an iPhone kind of voice out. I recorded basically a recording of my voice for each chapter, and then I would stop it, and I had literally All 16 chapters were 16 different files. And then I realized an iPhone. The voice up I could then forward that overturned directly via email. So I did that right? And I also realize iPhone is a limitation of eight minutes as maximum amount of audio that you can actually forward over via email. So that got me thinking, Wow, I want to do a podcast. I'm gonna start doing it on my iPhone. It's a device that's always with me right now. Those, you know me know that I moved on to a Samsung Galaxy s four. You don't have the eight minute limitation anymore, which is awesome. So I've been doing that. But then I realized that any smartphone has a battery issue. I wanna have a separate device, which is why I have a separate of ice. So the answer to your question w you don't need some high powered device to do it Now there's a lot of pod casters who invest money. They have their own environment and and that's all awesome. But I think that intimidates a lot of people to get started on. So you can even use your iPhone. You don't even need to invest in anything more right now. What I did do, though, and I'm gonna get onto. And right now, I should say, if you've listened to a podcast in Episode one, I'd say episodes 1 to 10 where my iPhone episodes tend to 30 where my galaxy s four Episode 30 to 40 were ace different Sony device that I bought a really cheap like a 30 or $40.1 that I had issues with because I had to, like, wire it or get an m D card. It just added more complexity. And then when I was in Japan recently found the Sony device which I put a picture on my Facebook. If you follow me there, which has a USB extender like the flip cameras did so it just makes it easy. There's no excuses for not recording and immediately uploaded Right now. Challenge I had, though, was I wanted my We all have our own Brandon and social. I wanted my podcast to sound professional, and I wanted my idea of a professional fight like analyzed a few different podcasts. Out there they have an intro jingle. They have an outro jingle. They used to have music in the background, and then they have yourself speaking. So I wanted someone who could help me with an intro and Altro and high amount music's I was in a band in Japan. We recorded two CDs and the intro announcer Music that you hear here is actually from my ban on playing drums if you don't know that. But what I did was I reached out to a few people that were in podcasting, and I said, Hey, you know, I'm looking for someone that I can send my audio too on a weekly basis, and Bacon recorded in joint Altro because they probably better voice and ideo, and they can mix it down and then just upload it and then I don't have to worry about it and Oxy found people. I'm actually my second person, and those are interesting. Contact me who? Actually, every week, and I'm gonna do the same with this. When I get home, I'm gonna send him this podcast and literally the next day you'll have a draft ready for me. And once I approve it, you uploaded to various sites. He's actually the last guy I worked with was an FM radio deejay. Current guys, actually an audio engineer who is also a musician in his own right. And we started just with iTunes, is okay. Have you heard a stitcher? You should also be on some, and that's now it sound credit. Reach another audience and it's integrate with Facebook. Stitch your reach. Another audiences. Really interesting. Andi goes from there. So I think having someone like that it requires a monthly expense. Not a lot of money, but it requires someone's time. That's the approach. I think I don't have the time. I just want to concentrate on the content. If you have a little bit more time, Debbie, you may want to do what you're doing. You may want to work with a garage band type of application and iTunes for one of those you know or free app and mix it down. I don't want to handle that. It's not my forte, right? So really, all you need is a recorder, and it could be as cheap as your smartphone. Or it could be a, you know, $5200 device in a lot of state. So what do I do after I record it? Well, that's my process. Albert. I work with a professional. When I worked in China, my best sales guy when I had a sales office in Shanghai, he goes, Neil smart people surround themselves and hire people that are smarter with smarter than them for test that they don't know. And it's so true someone, when there's a task that I have that for a little bit of money can save me a lot of stress and let me strategically concentrate on my own forte. I will do that big fan of that, right, and that's what I did with this person. So basically, I record the pockets that skip to a weekly schedule a little bit crazy. At the end of the year, I wanted to get a lot in number 39. And what I do is I basically on my Google calendar Every Friday s a podcast and middle lead on that Friday, I think about what were the events I had over the week? What speaking events idea? What sort of conversations that happened. Social. What am I passionate about? And then I will say, Okay, I'm gonna I'm gonna podcast about that and they just happen organically. I don't have a script. They just happen organically. Like this conversation did. And I finish it. I go home. I put my us via my computer. I upload it. It's a great application for the Mac called Min Box. It's a free app. M i N D o X. That allows you to send big fouls for free. I was using you senate dot com. They were bought up high tail. They're not as good anymore. Min Box is awesome. Only available on Mac, not Windows people. So I use that and then the next day, basically, when he's not busy, I get a draft and then I approve the draft in hell. Sort of edit out the odds and us and and the weird gaps in between and then I give him the title, the description, and then within 24 hours it's on iTunes. It's uploaded to a cycle pot O Matic so you can do it on your own WordPress block using like Berber, there's a few different podcast plug ins. I went straight with a podcasting site called Automatic. There's a few ones out there. It's like a monthly or annual fees, but it's made just for podcasters, and they have their own ways of their own CEO in their own community there. So for me, pot O Matic seemed like the easiest one to do, and I did that. So he'll uploaded the automatic and frump automatic increase C. R. S s feed, which then feeds into the iTunes into the stitcher. And if you do it on your own website using Berber, the other podcast plug ins, it's the same thing you're uploading. It's your Web post, and then it generates an R S s feed, which is picked up by everybody else, and that's it. And then the hardest part for me is actually promoting the podcast check. Forget the duke so much going on every day. But now, with my people who've heard my last podcast in 2013. It's go big or go home approach when I have not published a block post for the day, I'll go back into one of my podcast and say, Hey, in case you missed it, here's my pot because it's inedible now So and I just wrote a block both on the power of audio based social media market in which you should all read on maximize social business. If you haven't, it becomes an incredible thing then. So I posted on all my social networks, and I try to embed it now in the other social networks. And I also realized that if I'm gonna have people, he was describing my podcast. I need something exclusive that my other networks don't have, so I always talk. Business is you need to have something that's Facebook is loose. A Twitter exclusive Google, plus exclusive exclusivity for this podcast is I record his podcast before I blogged about the contact. So if you listen my podcasts, you get my contact for a block about it because I create my block. Plus, after I record my podcast because do the art of podcast and speaking. It helps me organize my own thoughts, and that's the way that I think. So we're We're probably in, like, 15 minutes. Here is my estimation. One of the downsides of the Sony Icier Quarter is it goes in order to save battery. You can go on the gutters 100 hours. It actually turns off the screen. Oh, you can't see how much you've recorded until you stopped it. I don't mind that I'm used to it, but it's probably about my compressor. Haven't read the user's manual, but hopefully that answered both your questions as to how to get started. And once you do it, what's the process? And then after that, this is the science. You're the artist's ride. It comes down to your content. How you want to promote it, how you want to bet it. There are some people who write a block post with each podcast, since maximize social business is my main blogging platform, but I also have a new block and maximize your social. I'm trying to maybe block about my podcast, maximize your social, but really stick to the podcast content. But then, when I went broader thought leadership type of content. That's where I blocked on Max my social business. And then I can bend the audio podcast for maybe a tangent. What? I'm talking about two different ways of using it, but yeah, it becomes a great resource. And I've had people connect with me at Lincoln. Hey, I heard your podcast is really awesome when you connect with me here on linked in there like director of marketing for, like, a public utility in San Diego Are, you know, really relevant people that have reached out to me just like when you start a block or when you video bloggers are on Google Plus or you have a book or an e book, people find you in various ways, and audio definitely is one of them. So I'm gonna ask you to if you had any other. And maybe if you have a follow up question, I'm more than happy to keep talking and I'll go back and reverse Now, Albert, any follow up, there's all that makes sense. It's actually really, really easy. The hardest part is just making time and figure out what you're gonna talk about. But if you meet a lot of people and you do work in social and you read a lot of block. Plus, there's tons of stuff out there to talk about that, you know, degenerate your own interest. Albert, I'm gonna stop here. I guess I'm kind of overwhelmed by the amount of information you just laid down on me there. That was pretty good, Albert. You know me. I'm all about overwhelming rather than underwhelming and everything ideas. So I appreciate that comment, Debbie. Same here. Good nation. That's it. That is thes m of podcasting and none of you. All the excuses you had for not podcast in 2014 are done. Finished. Walla Joshua. Okay, I'm gonna stop there. Albert speaks Chinese, so I get to practice my Chinese with him. That's it for today, folks. I hope you enjoy this podcast. It's always I appreciate your ratings and comments. And iTunes? They mean a lot to me. If there's anything you want covered on podcast, please let me know anyone you want interviewed, and once again, please continue to subscribe to this podcast is Well, let's check out all the great content of maximum social business. That's it. Wherever you're on the world make it a great day. Bye bye, everybody. Thanks for listening. To maximize your social. We appreciate your iTunes subscriptions, ratings and comments. If you would like to appear on the show or recommend content, please contact Neil Schaffer at Neil at Maximize your social dot com. Thanks for listening and have a great day.