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Dec. 31, 2013

41: The Hidden Power of Google Plus Circle Sharing

41: The Hidden Power of Google Plus Circle Sharing

Have you ever shared a Circle on Google Plus or seen others sharing one? Learn about their hidden powers and how to leverage what most businesses have yet to figure out!

 

Transcript

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welcome to maximize your social practical and actionable advice on how your business control e maximize your social media presence. Now the host of Maximize Your Social, author of the recently published book of the same name and founder of Maximize Social Business, Neal Schaefer. Hi, everybody. This is Neil Schaefer and welcome to another episode of Maximize Your Social. I hope wherever you are in the world, you are enjoying the holiday season with your family, doing lots of fun things. I have actually been settled down here in beautiful Orange County, California We've had weather is in the twenties, which is, you know, seventies eighties. It's been beautiful. Just spending time with the family, really attend to recharge and Visa VI social media, which obviously this podcast is about, really. You know, it's a great time to just unplug and reconsider everything that you've been doing. Obviously, you know, the beginning of the year we audit our social media strategy. We tweak it, we optimize, we may start, new experiments would have you Today. I want to talk about one of the new experiments that I'm doing, and it relates to Google Plus, which I've talked about before And if you look out sort of the trends for 2014. And if I was gonna talk about my trends, which will be the subject of my next podcast, I would definitely bring up Google. Plus is one of those. I do believe it is starting to reach that tipping point where people are no longer asking. Well, I thought Google Plus was a ghost town. Or why should my company be on it and realizing that it is a natural extension of a communication channel that your Social media program should make sure it encompasses, right? So with Google. Plus, there's just a lot of analogies with other social networks, and I think that's the advantage of Google. Plus, is that it's, you know, relative late comer compared to the Facebooks Twitter's linked ins. So I I believe that you can see ah lot of Google plus today, as you saw in Twitter a few years ago. Now I think I mentioned this in a previous podcast, but I talked about how a lot of companies are still stuck in 2011 social media Twitter, Facebook, YouTube, and they really haven't done much linked in or you know Pinterest, Instagram, Google Plus, even though these air all major communities in their own right. But when it came to Twitter, it's really funny because a few years ago, if you would ask, you know, hair, you on Twitter? Well, I don't care about what someone had for breakfast today, but, you know, one say, not anymore. And it hurts me that also no one is talking about. Linked in is just a place where you go to look for a job. People realize that it is a professional networking environment with obviously chances to exhibit your thought leadership to learn and also to develop new business relationship. So if we look at the early days of Twitter and how did you get started, you probably got started by doing a search and searching for people that are talking about things. Now the challenge with Google Plus and it's a challenge with other platforms as well is there are a lot of profiles that are quote unquote dead profiles of people on Twitter that joined and they didn't see its value and they never ended up using it so you could follow 100 people. But you're only getting updates from a few of them because most of them really haven't participated. Which is why I always say Never just upload a database of your friends or your email address database and just follow all those people. Whether Twitter any other social network because they may not be the right role models, they may use it differently. Or they may not be active, in which case that's sort of a waste of will follow, right? So Google Plus is very similar because Google plus there many entryways into Google. Plus, you know, people that just, you know, wanted to comment on a YouTube channel. Or maybe, you know, one to write a review on a Google local listing or what have you? Or even if you have an android smartphone, you know, chances are you may have created a Google plus account without realizing that you have now created a full on social network account, and you may not be participating in it at all. Yet your email addresses associated with a profile, which then shows up, is being a Google plus user. This is one of the reasons why there are a lot of Google plus users but obviously all of them are not active. So really, you know my suggestion for you with Google Plus and I'll talk about my experiment a bit is obviously you want to find those people that are actually engaging on Google. Plus now, hopefully, because you've been listening my podcast and hopefully red maximize your social. You already have a personal and or business page for your Google plus profile. Now it's very common. Obviously, if you come from the Facebook world, you can't friend your fans well with Twitter and with Google. Plus, you can follow or circle your fans, and this is obviously the first initial step of engagement that you should be taking. If people are engaging with you and following you and if they're relevant to your business, you absolutely should be following them back. Google Plus does have a restriction. You can only follow 5000 people, which is very similar to the Facebook restriction of you only being allowed to follow 5000 friends. So keep that in mind when you start to follow people. But one of the interesting things you can do to engage on Google Plus and the reason why it's very relevant and appropriate, and I see a lot of people doing it, and it has. Value is sharing circles now. Truth be told, Mark Trap Hagen on Maximize social business, talked about the power of circle sharing a long time ago. And I just don't think it's been utilized by a lot of people because it's like, Okay, I can share a circle. What value does that? Ad and I was of the same opinion in all honesty, but I saw a lot of people sharing them. I thought, You know what? I want to help other people find those that are actually engaging with my content. You know, there were. These are people that are plus wanting that are commenting that are sharing their real people. And they have an interest in social media content, which a lot of my other followers do as well. People are on Google, plus not just looking for information, but to find other people to follow into, to make new relationships right. And therefore, I decided instead of just, you know, putting a random 500 of the people I follow are my followers in the circle. I spent some time and actually went to post by Post, basically creating a list of all those people that had engaged with me in one way or another. And after compiling the data for 10 days of my post, I came to a list of about 125 people. But I whittled them down because there's some people out there that don't have profile photos, which I've never been a fan up there. Some brands and I was specifically looking for people. So I came up with a circle of 99 people, and I added myself when I shared it. And this is my top 100 Social media content Engages Circle that I shared my Google plus profile on December 26 if you go there, you'll you'll see that's gotten quite a bit of engagement. And why do circle sharing? Why does it get a lot of engagement? Well, number one, I think there are a lot of people that are in the same shoes as you might be in. They are looking for good people to follow people that are gonna engage. No one wants to be part of a ghost town, which Google plus never waas But nevertheless, if you still think that way, you want to follow people that are gonna make a difference to their business, to themselves and what have you. So that's one value that I think the other platforms, you know, with Twitter. I think because the sheer volume and the number of people that are engaging it may not be as hard to find people with Google. Plus, I think it may be a little bit harder to find those relevant people. So by looking at these circles that are shared by the people that you respect and that you follow, it gives you a good introduction of people that have been vetted that you may want to follow as well. You don't need to follow all these people, but you can check out the circle and look for names you recognize, or people that might be interesting and maybe follow a few of them, right? So I think that's one value. The other value is you as the share of a circle. It is a new form of engagement. Now the people that are in your circle do not get notified when the circle is shared, but if you tag them in your description of the circle. When you posted to your profile, Obviously they'll get notified. I do not recommend that you tag all of them. And that's why you know, I kept my list to 100. I didn't want a 500 person list because I think it's pretty overwhelming when people are navigating through the circles. I kept my new 100 I basically, you know, talked about how I knew all these 100 people that engaged me. Some I met in Japan summer fellow social media authors Summer maximize social business contributors would have you for 37 of those 100 people. I gave some context. You're not just randomly sharing something, you're giving context and do why you're sharing it and what value these people have to you, etcetera. So by doing that, I was able to highlight these 37 people by tagging them. And obviously when they find out that they're tagged in the circle that's getting shared, they are very happy that they are being recognized, not just by me. But I know that some of them move our email me back, saying, Wow, I just gained, you know, tens of new followers just by my sharing that circles. That's obviously another power once you have a scale of a lot of followers on Google Plus, but I think the other thing and I have yet to write the block post about it. But I really wanted to share this concept with you, and many of you know that I will. One of my clients and business partners is the Grammy Award winning musician Petty. I get out, and I learned an incredible number of things working together with but one thing that Pepe taught me as a musician, and I don't think it's a lot different for a lot of brands out there and for your business because everybody has fans and he said, You know, Neil, the social media is great. But Hiss fans often thank him for his social media communities because they've been able to meet other fans, threw them people that have a common interest in Pepe's music and by looking at each other's comments on Twitter on Facebook, on Instagram and finding each other and then making friends with each other and seeing each other at Pepe's concerts. It's brought new meaning to the life above and beyond his music. I think that's the rial. You know, one of the real defining concepts behind a community, right? It's it's greater than your brand. It's about really the people and bringing people together because of a common interest. And I believe, and this is one of the most underutilized aspects of social media marketing. Does many aspects of uncovered on this maximize your social podcast? I believe that brands, business pages, sharing circles of their fans ideally found that have engaged with them right but sharing circles of their fans and highlighting their fans. Now I did it as a person, and people were happy. Think of the brand you like, shared a circle of their fans and you were part of it and, you know, brands, Maybe your brand having a few 100 or a few 1000 followers. I think that could be a very, very special way to engage with your fans, to thank your fans, to build a deeper relationship with your fans and, most of all to create that community so that fans can discover each other and thank you for that and really build a stronger and deeper community as a byproduct of that. That is something okay, you can't do in any other platform. And perhaps when Google plus gets bigger, the sharing of circles will become. What follow Friday is right now on Twitter. It's sort of passe, but at the beginning and follow Friday was a great way to find other people, right. Well, I think that Google circles because it's Google, because that's a circle functionality because we're still in sort of an early adopter mode where people are looking for people to follow and because brands have a way to do it. And I don't think other brands have really done it. In fact, I don't know of many brands that do follow Friday's, but that's maybe a subject for another podcast. Hopefully, you'll see the potential value. So here's your homework. If you already on Google, Plus you get what I'm talking about, do it right, but add value when you do it. If you are just beginning on Google, Plus, you really haven't leverage that much, you know, go through your posts from your business page and create a circle. I don't care if it's 10 or 20 or 50 of your fans have engaged with your content, even if it's just a plus one. Create a circle and thank him. And what's gonna happen is you're gonna have other people say, Wow, I wish I would have gotten added to that circle. And even without promising to create future circles a share in the future, you get people engaging with you and realizing that while you're adding value to the community by making all these great people that follow you discoverable to each other and to the Google plus community, I hope that makes sense. I try not to get esoteric or philosophical on these podcasts. There are concepts behind when I talk about, but I always try to bring them down into practical, actionable reality, which I hope I accomplished. So that is my value added, hopefully, value added podcast for today. I really appreciate all your comments, all your ratings on iTunes. I encourage youto keep those ups that you could help me help others discover my podcast. I look forward to hearing back from you, and once again, if there's something you'd like covered on this podcast, please let me know. Neil Schaefer, maximize your social dot com maximize social business dot com wherever you are in the world, I hope like I said, you're still enjoying your holidays. And if I don't talk to you before then or if you don't listen to my next podcast before then I do wish you all a very, very happy New Year and all the best in 2014. That's all for today, everybody bye bye and make it a great day wherever you are in the world. Thanks for listening. To maximize your social, We appreciate your iTunes subscriptions, ratings and comments. If you would like to appear on this show or recommend content, please contact Neil Schaffer at Neil at Maximize Your social dot com. Thanks for listening and have a great day.