Welcome to the new website for the Your Digital Marketing Coach podcast!
Feb. 4, 2013

4: Google Plus: Who Cares Whether Your Friends Use It or Not

4: Google Plus: Who Cares Whether Your Friends Use It or Not

Google Plus is a critical social network that every business should be on, but many discount it. Why? Find out why - and how you can help your company better leverage G+.

 

Transcript

speaker 0:   0:00
take, take, take, take enjoyment. Welcome to social business Unplugged. Helping you understand in plain English how to best leverage social media for your business. And now here's the founder of Windmill networking, Neil Shaper. Greetings, everybody kneel. Schaefer. I hope that you had a great endear January of 2013 and were often running in February. I have some really exciting news that I hope to be able to share with you in the next few weeks about my next major project, but onto the topic of our podcast for today, which is Google Plus Now you know that these podcasts and I create are only eight minutes max moment time because that is the only amount of time that I can record on my microphone application on my iPhone and be able to send an email to myself or to my audio engineer to process thes podcast so I could go on for a long time about Google Plus, But Google Plus is one of those social networks that people are really passionate about. Either you're on Google Plus, and why doesn't the world understand it's not a ghost town? Or why should I care about Google plus, none of my friends were on it. So as you know, this is a podcast that is meant to help you leverage social media for your business and the importance of Google. Plus, is there for your business whether or not your friends were on it had a chance to present to the young presidents organization in Santa Barbara County this week. I don't need to say any names. Well, I mean, if you look in my tweet, you'll be able to figure out who it was. But extremely influential entrepreneur venture Cupolas was presenting really, really great stuff. And when someone asked him about Google, Plus he goes, Well, none of my friends were on it, so why should I care about it? Here's the thing. From a personal perspective, it's one thing you know, when I wrote my first book on Linked In, and I talked about open networking and Twitter being an open platform, in essence, where you can communicate with anyone in the world you want. Whether or not they communicate back with you is another story. But it's a great place to start new relationships, and I think people that are very active on Twitter appreciate that hyper social nature of the platform. You know, when I first talked about Lincoln, I said, Look, if you're on linked in just connecting with people, you know, then why even spend time on thinkin? Just call these people, you know, Put them in the sea, are wrapped in an Excel spreadsheet. There's really no need to use LinkedIn on Lee to engage with the people that you do know. Obviously, a lot of people will use linked in to look for introductions from people that they do know in this way. They're using linked in to at least meet new people in that way, which is really a great beginning. And this episode is not gonna be anything about open networking. But as you know, Twitter really is the ultimate open network. You know, Google Plus is not Facebook. Facebook, obviously is where your friends and family are. But if you think of Google plus Maur of as a Twitter like open environment and just as when you tweet on Twitter, you're tweeting on the world stage. It's being searched. It's being indexed by search engines, but the one search engine that really isn't index in it as much as it used to, obviously, is Google. Instead, Google plus conversations are getting higher priority in Google searches, especially once you become a Google plus member and you have Google Plus search your world turned on. You're gonna start seeing in the top 10 results for any given thing that you search for. Chances are, one or two of the top 10 are gonna be either a post from Google, plus literally a tweet in comparison, a post on Google Plus, or someone that you have in one of your circles with the little photo that says that they either blogged on the subject or they themselves recommended it with a plus one. Or they shared it on Google, plus with a plus one and with a comment on What have you. So in that way, our circles are greatly influencing our search results in Google, we all know the power of Google just cannot be underestimated. So if you were just have conversations and Google Plus and they were being prioritized in Google Search and the bigger of a community of a relevant community that you could build for your business, the more those conversations that obviously should be relevant to your business. We're going to show up in Google. It's really a no brainer. And I've really been surprised by some of the search is obviously when I present on social Media and I talk about Google. Plus, I shows in screen shots, which literally shock a lot of people where some of these Google plus conversations, however random they maybe show up in Google search results. One of them waas when I just did a search for the word thank you, and I forgot what prompted me to do that search. But there was a reason why I was doing that search. And lo and behold, you have your sponsored ads on top in like this yellowish color. And the first organic structures at the very top was literally from someone in one of my circles. Judy Gambino, who's also right now my most senior contributor of criminal network in the topic of social media and public relations. And literally it was a thank you that she had sent out to someone for writing this great block post. But it was right there in number one. Well, guess what number two was. It was thank you dot com, which I'm sure has way more inbound links than that. Google, plus post that Judy shared has another one. I was looking for a conference room in Tokyo, Japan, when I was there to do a seminar. I don't think Google Plus is as active there as it is here in the United States. Yet when I did a search, I knew the name of the company in Japanese. I didn't know their website, so I did a search for their name and then kg should suit, which is meeting room with number one result. Was there actually sharing pictures of their conference room in a post on Google? Plus it actually beat out their own website. So when you see results like that, you begin to feel Wow, if you need any more background information on this, there's a lot going on with Google. It's not just Google. Plus there's topics like authorship. And what have you marked Trap Hagan, another of these thought leaders on the women that work in block just this past week wrote a great block post about why your Google plus network is more valuable than you think, Goto one a marked drop, Higgins posts. He's our main contributor for that category. I think it will really open up the possibilities in your eyes as to the potential there. So it's not a matter of if your friends reminded or not, unless you want to sell to your friends or market to your friends and perhaps recruit your friends will use linked in for that. But obviously, when you're in business, a lot of businesses just want to get brand recognition. A brand awareness begin to create communities Fine influencers, fine content. This year, no matter what it is, Google Plus is an active community. The numbers in the hundreds of millions are questionable, but I would put it up there in terms of active members, similar to a Pinterest similar to an instagram. I always say Facebook one billion Twitter, 500 million linked in 200 million users And then, you know, Pinterest, Instagram, Google plus all over what I believe right now, according to the data that's been shared, 100 million members Numbers and Google. Plus, I've been a little bit more aggressive if you're looking for a way to start, Mark has written some great block post. But please, if you have not been on Google, plus even establishing a very minimal presence and if you don't have a block in your website listing things that Google Plus may actually bring you better S e o. Than a block post, and that's gonna be a future topic for a future block post. But until then, thank you for tuning in. I always welcome your comments. Please share with your friends and make it a great week. Bye bye. You've been listening to social business. Unplug with meal shaper, social media author, consultant, speaker and university professor. If you'd like any specific topics covered on future episodes, or if you'd like to be interviewed for this podcast, please connect with meal by email. Kneel at windmill networking dot com on Lincoln at linkedin dot com slash in slash meal Schaefer and on Twitter at Neil Schaefer, please also visit windmill networking dot com for daily social media for business updates. Thanks for listening and make it a great day