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Oct. 5, 2013

32: Creating Special Moments with Your Social Media Followers / Leveraging the Ever-Changing Visual in Social

32: Creating Special Moments with Your Social Media Followers / Leveraging the Ever-Changing Visual in Social

The launch of the rebranded Maximize Your Social podcast (formerly Social Business Unplugged) goes into creating the importance of special moments with your social media followers as well as leveraging the ever-changing visual social networks and visual components within social media channels.

 

Transcript

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welcome to maximize your social practical and actionable advice on how your business control e maximize your social media presence. Now the host of Maximize Your Social, author of the recently published book of the same name and founder of Maximize Social Business, Neal Schaefer. Hey, Neil Schaffer here, Welcome to another episode, or is the same new episode or the first episode? If you've been following this podcast, it used to be called Social Business unplugged and starting October 1st officially. Or by the time you hear this podcast, this podcast is now called Maximize Your Social. The last, well, 9 to 12 months has been an incredible time, and it's been an incredible time because I've basically rebranded my entire online presence from a windmill networking presence. For those of you who remember that to basically splitting off that brand one into a content brand featuring all the great thought leaders that blawg for what is now called maximize social business and that has more than 20 plus contributors, hopefully you're all familiar with that. That social business unplugged was really focused on that blawg. However, just one week ago, I launched my new website for my personal brand called Maximize Your Social, Maximize Your Social Being the name of my new book, which, by the way, just officially published Monday of this week that September 30th. The first book that I know of that really teaches you everything you need to know about creating, managing, optimizing, implementing a social media strategy. So I hope you'll check that out. It's been interesting. I get a lot of people asking me, Well, what you gonna do for a big promotional push? What did you do on the day of publication? Well, you know nothing special in all honesty books. They're sort of an interesting beast, and that's probably a subject for another podcast. But in my world, where I am basically be to be, I think campaigns work a little bit differently than when you're trying to target consumers directly. My campaigns and you'll start to see some of them. But just having the presence or rebranding my presence in the name of my book in itself and creating a twitter handle for those of you that are following Max your social, in a way, is just keeping mine share with the name of the book, right that in itself is just sort of an ongoing thing that I'm doing and I'm creating an infographic, which is probably gonna be the subject of my next podcast. But first of all, I want to cover two things in this podcast. And up until now I have limited my podcast a one subject matter. Sometimes I just feel passionate about a lot of different things. And today I want to talk about two things. The 1st 1 is giving back to your network giving back to your partner's giving back to your customers. And in social media, we often get into the habit of creating strategies and editorial calendars. And, you know, we want to promote her own content. We want to be seen this thought leaders. Yes, we're sharing contents of others as well a ce faras content curation and engaging with influencers. But have we ever taken a step back and said, You know what? Let's go out there and just think those that have supported us, that maybe we've think before, but especially when you have a new product like I have, which is a book I've gone out and just you know, those people that I know have supported me over the years over the months, however long it's been, but I know that they've been supportive of me out there and social. I've gone out and sent them private messages saying, Hey, I want to send you a copy of my new book And every time I've done that, they've you know, they've been ecstatic. It's what guy Kawasaki would call enchantment. It's what the folks at all in upon airways who have, you know, been proud to be a brand ambassador. For they call Anna Magic. Internally, it's creating just a very, very special moment that can deep in your relationship with someone by 10 X and I know the first thing. The first time I put this on a podcast, have someone be emailing me. Hey, Neil, why don't I get a copy of the book? Well, you know, if you've been engaged with social, you'll probably hear from you sooner than later. But it's really just going out of your way and thinking people, it's like when I did maximize your social dot com, and I owe a lot of people a lot of Lincoln recommendations. But, you know my WordPress developer Ryan tally did such a great job on the site. I believe you could go to maximize your social dot com and check it out as well that I went out of my way. The minute after I paid him the final payment for the site, I went on the Lincoln and gave him a recommendation, which you can read, you know, on this side as well. But it's really doing these little things that make a big difference in the lives of people. And it makes a big difference in the lives of your partners, your customers and and social media. We forget it's about the people, right? We get caught up in these online conversations. What about just reached, you know, taking up the phone or sending that private message and doing something special for that person. So I'm a big fan of that. I realized that I hadn't done that in a long time. I've just been busy with my own book and re branding and launching two new websites, and it's been a busy few months, but I'm really glad I did that, and I really want to make it part of my normal routine, and I hope you will as well. But the other thing and you know, I I want to give you a concrete takeaways whenever I give these podcasts. The other thing I want to talk about is the visual is leveraging the visual now in Maximize your Social for those of you, read it. You know that there is a special contribution by the content marketing contributor to maximize social business. Bob Gellar, who talks about leveraging the visual. In fact, I have an entire chapter on leveraging visual social networks in the book as well, which talks about Pinterest, instagram YouTube. These are all very, very different websites, obviously, but the thing to note about the visual is it's changing very, very quickly. We've already seen a stat recently where their arm or active monthly users on a mobile device okay on instagram. There's actually more mobile Instagram users and Twitter users right now, in terms of active monthly users on a mobile device in the United States, it's come out of nowhere. We know the stats from Pinterest that they are second to Facebook in terms of the amount of referral traffic and when it comes to e commerce, traffic you know, the average spend per user. The average spend per Pinterest user is is above Facebook. And there's been multiple studies which talk about this so with leveraging the visual and, you know, going further just yesterday and this sort of dates when I recorded the podcast but being announced that they were gonna be adding Pinterest boards into the being search results. So if search engine optimization and getting discovered is important for your company and your visual company well gives you the more reason to be on Pinterest. Even if you're not a visual company, there are ways of utilizing Pinterest, and I urge you to, you know, check out some ideas and I have a Pinterest dot coms last meal Schafer for what I'm doing. And I'm not selling, you know, makeup and hair products and travel destinations. But, you know, there are things that companies and professionals can do to help others discover you on the social media channels. The really interesting one, though, of in terms of the changes that are going that are taking place in terms of images and it actually comes from a block post that buffer did. Buffer is one of these social media tools, which are highly recommend. It's called seven Big Facebook Changes you should know about for a better Facebook strategy. This just came out two days ago on October 1st. And yes, it's October 3rd doesn't record this, but it's interesting in It talks about something that many of you, if you've been, even if you've been active in social media. But you've been busy, you may have missed out on, which is that images are now bigger and wider in the Facebook news feeds. They're bigger and wider in the desktop news feed, and they're bigger and wider in the mobile newsfeed. And if you do not have an image that is big enough, your image in the newsfeed is pushed down to a 100 by 100. Well, I guess the official sizes are either 1 54 by 1 54 or 90 by 90 really, really small square image. That's really not gonna help your company when you want to add an image to be seen in the news feed, and it comes in that small. There's all this real estate around it. So what do you need to do in order to be optimizing. You know, if you run on, WordPress were oppressing the media settings. You have this large, medium small, and the default the largest huge. It's like, I don't know, 960 pixels wide. The medium is using 300 wide. The small was like 150 I think. And maybe you're like me. I've just been using the medium set at 300 so off make sure that images are 300 wide. Maybe the 300 by 302 103 100. What have you. But with these new changes, every single one of my images is now being shown at a fraction of what I'd like it to be shown at. So the numbers here, the important ones remember, are for the desktop news feed. It's 400 by 209 That is the dimension that Facebook is recommending that will make the best use of the news feed screen. If you wanna have your image be shown and be engaged with, and hopefully lead to greater engagement for what you're posting on Facebook for mobile, it's even bigger. 560 by 2 92 So there's a comment here that, you know, when we talk about mobile, it's not just Galaxy S four is like the one I have our iPhone five, like you probably have. But it's also the tablet devices, the iPads and what have you. And there's an aspect ratio that is in The Post, which was recommended by John Neumar, who writes some pretty great things about Facebook and as it's great Infographic, which shows all this, which is 1.91 No one seems to be the magical aspect ratio. So it was interesting. I did a little audit yesterday, went to John Loomer side. I went to a few other sites, like the next Web I forgot tech run general, these big sites that are always on the latest and greatest of social. And when I looked at the images that they're using as sort of their featured image for their block post, it's no longer that little image that used to be surrounded by text literally underneath the title, you know, have a big, wide image they have already optimized for Facebook. So what did I do? I immediately went back to Ryan. My web development said, Hey, maximize social business. We need it wider. We need to be able to put in a my sight. My should say maximize social business is pretty unique in that it has two sidebars on each side of the contents of the content with was only about 525. I could not put in an image that was 560 pixels or larger. So we got that fixed. We made it wider so that there's more room for the content. And now I'm gonna work on optimizing past images as well as future images by tweaking that were press setting and just making sure that any image I put in there is gonna be a higher resolution. So when I went through and you know, looked at all the images from all these sites, they were set out a width of like 500 or 600 or 700. Obviously, for the mobile news feed, you want to be at least 560. So if you wanted to be 560 by 2 92 great. If you wanted to be 600 by that 1.91 ratio are divided by 1.9 or 6 57 100 whatever it may be. But with these changes. And I think Google Plus is always you've always been able to display images wider as well. And with the emergence of pins risen instagram individual networks and with being now adding pinchers support. And I do not believe Google has that it may happen in the near future, it just all the more reason why the visual is Maur and more important, not only as content itself, but as that eye candy to draw others into discovering your content in social network. So thank you for bearing with me. Well, he discussed two different topics today. I thought it was really important. Finally, if you notice that the very beginning and you'll notice that the altro for those of you who listen my first podcast already know this. But that music was actually from a band that I played in Japan called Jacqueline. I am the drummer. I also did what that oboe sounding instrument that you here was actually me on the keyboard, but that's another story. But as a way of showing support for my network. My podcast engineer, who actually records those intros and out Rose and does the voice over. He actually came out with a new CD. So if you're in the folksy guitar vocal type of music, check out Jonah luke dot com j o n h l u k e dot com and pay it forward. Thank you very much, everyone for listening this podcast. I look forward to your comments and any request that you may have and make it a great rest of your day, wherever you are in the world by by everybody. Thanks for listening to maximize your social. We appreciate your iTunes subscriptions, ratings and comments. If you would like to appear on this show or recommend content, please contact Neil Schaffer at Neil at Maximize Your social dot com. Thanks for listening and have a great day.