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Sept. 16, 2021

225: How to Create Content That Ranks on Search [Neil Sheth Interview]

225: How to Create Content That Ranks on Search [Neil Sheth Interview]

SEO ranking is critical for most business because it is the key to increase the brand’s visibility and attract potential customers where people search for information – especially now that we truly living Digital First. 

When we think of SEO, the first word that quickly comes to our mind is keyword. But if we dig deep into it, you’ll realize that SEO is not only about using relevant keywords. Come and join with me in this discussion with the CEO of bubblidigital, Neil Sheth, on how to figure out the other ways you can create content that will rank high on search engines and the real value that SEO offers.

Key Highlights

[02:53] Introduction of Podcast Guest, Neil Sheth 

[05:21] How Neil Got into SEO and Content Creation 

[08:44] What does an SEO agency do for their clients?

Neil shared what an SEO agency do for their clients and why clients should hire one.

[11:24] The Process of Creating Customized Plan for Each Customer

Not all plans are alike. Customers get customized plans for each of them based on where they're at, their goals, and the results they get.

[12:49] SEO Compass

[13:05] How to Implement SEO?

Learn the four areas when implementing SEO. 

[13:22] Technical SEO Optimization 

[16:39] How to Find the Right and Relevant Topics That Increase Brand Visibility

[17:50] Content Analysis

[21:16] Content Formats

What are the different content formats that can help me maximize my eyeballs?

[23:42] Why Should I Look at Google's First Page Results?

[24:24] Neil's Tips to Rank Your Site Better

[27:24] How to Get Quicker Results Using Less Competitive Keywords

[30:05] Connect with Neil

Notable Quotes:

  • SEO is a learning game.
  • I know more than they do about the subject, why aren't I speaking, and it but it comes down to the learning and the reps that you put in, right. And those experiences, sometimes money losing experiences, but it all adds up.
  • SEO is always the I see as the bonus, whether it ranks or not, is there should be enough benefit before it even ranks. 
  • We talk about the benefit and the value, and the time that you're going to save, and most importantly, how your brand just going to look epic on the back of it.
  • I'm not gonna write about all these things, or when I'm with a client, but what is relevant to your business, and most importantly, to your customers, or prospective customers
  • If you want to rank for those keywords that are critical to your business, you need to be seen as an authority in Google's eyes. And a way that you're seen as an authority is that you have a lot of content on that subject.
  • If you're expecting to rank for a keyword, then your contents going to be worthy of ranking. So, analyze the content, are you ranking today? Are you being indexed?


Guest Links


Learn More about Neal Schaffer:

Uncover the Sources of Influence and Supercharge Your Marketing with SparkToro

Register for  free webinar on September 27 here: https://my.demio.com/ref/v5lbSCnQmpXDEZS1?utm_source=podcast

Transcript

Neal Schaffer:

Hey friends, I'm gonna tell you a little secret. The secret is that even though I am a verified user, on Twitter, on Facebook, I have several 100,000 followers and fans across social media. But guess what, where do I do business, I do business on my own property, my own media, which is my website. And although organic search literally generates hundreds of 1000s of users to my site, every year, I get more people that directly enter Neal schaffer.com, into my website, then I get from social media from every single platform combined. Whether it's LinkedIn, Twitter, Pinterest, Facebook, Instagram, YouTube, tik tok, all of that combined, I don't get as much traffic. As people that directly enter Neal Schaffer calm into the URL, which is only a fraction. If I add together the direct traffic and the social traffic, it is maybe 10% of what I get from search engines. Now I know that social media has a role to play in all this and an extremely valuable role. But I'll also say that if you want to bring people back to your website, social media is no longer the best place to do that. Sure, there are outliers. But stick with me. This is my advice. And I got a great guest for you today. That's going to teach you just how to create content that ranks on search on this next episode of your digital marketing coach.

Neil Sheth:

Digital social media content influencer marketing, blogging, podcasting, blogging, tick tocking, LinkedIn, Twitter, Facebook, Instagram, YouTube, SEO, sem, PPC, email marketing, who has a lot to cover, whether you're a marketing professional entrepreneur, or business owner, you need someone you can rely on For expert advice. Good. Then you've got Neil, on your side. Because Neal Schaffer is your digital digital marketing marketing coach, helping you grow your business with digital first marketing one episode at a time. This is your digital marketing coach. And this is Neal Schaffer.

Neal Schaffer:

everybody. Welcome to episode number 225 of the your digital marketing coach podcast, formerly known as maximize your social influence. Today is all about content. And it's not just about creating content for the sake of content. It's about creating content that will help you rank well or in other words, how to create Google friendly contents that your website can get the traffic that it deserves. I have an expert guest on today. His name is Neil chef. The only problem with Neil is that he spells his first name wrong, he spells it ne L, whereas I'm the real Neal and Yale. But Neil is all about content, and storytelling and SEO. He is the founder of two different companies. One is rightfully, which provides high quality content on demand or on a subscription for small to medium sized businesses. He also has his own consultancy and agency and it really advisory company called bubbly digital, where he leads digital marketing and content marketing strategy across a multitude of clients. You'll notice from the accent that Neil is based out of London in the United Kingdom. And what we're going to cover on this episode is going to be not just about finding the right topics that are relevant to increase the visibility of brand, but how to choose the right format for your content. And well, obviously, we're going to get some tips to significantly increase your contents ability to get found on Google. with no further ado, let's get to the interview with Neil. Jeff.

Neil Sheth:

You're listening to your digital marketing coach. This is Neal Schaffer.

Neal Schaffer:

Hey, Neil, welcome to the maximizes social influence podcast. Hello, Neil. Thanks so much. It's always an honor to interview another Neil this might be a first now when ever I go to Starbucks, they always spell it like your name. So I have to say I'm the real Neil. You know any al not any high hell, but it's a pleasure to meet you.

Neil Sheth:

Yeah. What's funny is they also spell my name with the e a l. So we're, we're suffering with the same issue here. First of all problems.

Neal Schaffer:

Do you ever get the ni e l? Well, I've seen them all. Obviously, I've had the k N e L like the verb.

Neil Sheth:

Actually, that I that happened to me last week. And I just thought that was stupid because I think that's just a misspelling, I don't think anyone actually has a name with an AI e l unless we're going to be proven wrong on the back of this.

Neal Schaffer:

Hey, these days, you know, we With all sorts of names, I don't want to get started. So anyway, so today, we are here to talk about creating content that ranks on search. And before we get started, Neil, what is your what's sort of your background that led you to become an expert? I know you're launching a new coming up company that we're going to talk about that will help our listeners be able to do that. But you're How did you get into content and SEO and the space?

Neil Sheth:

Yeah, so 2009, I noticed a Groupon business doing super well, Groupon doing super well in the US. And basically, whilst I was working in investment banking at the time for Barclays Capital, maybe or Goldman's I decided to copy the model and launch it in the UK, I knew nothing about websites and knew nothing about SEO, even marketing. I just knew how to be a project manager. So I said, Yeah, you know what, I'm gonna hire a team in India, and we're gonna build this website. And that's why I went and did I spent 20 grand, I lost it clearly, after six months, we couldn't even force our family and friends to buy from us. And Groupon, and all these other larger businesses basically just took over the market. So that was the first point that I went, hmm. I should have understood marketing before I launched this. And so I started reading up everything for the next couple of years, and SEO stuff really stuck out to me, especially in the warrior forums, Easter, oh, yeah. Well used to probably go into those as well. And I used to just read up everything. And remember, there are some awesome people in that community who would just answer questions. Now, SEO has changed from those days, right, where it's less spammy. But that's where I got started. And then on the back of that, I literally launched website after website, I bought a website, actually from flipper, and wasted four grand and realized I needed to understand the quality of SEO, rather than just buy a site that gets 1000s of traffic based on SEO, every month, and then in then it just tanks. That's where all sides. And then I just launched website after website over the over the years where I got really good and, and I think after about six years, I had an intuition for it. And so I'll still work in investment banking, tried to hire another agency to help with my own businesses, and then realized after speaking to five or six of them, that I knew more than them, and I didn't trust them with my own business. And I thought, you know, let me manage my own SEO. So I hired my own team and realized I hated banking. And I hated being a project manager anymore, and thought, why don't I just do this while the businesses so in 2017, I launched an SEO agency. And so for the last five years, we've been running SEO campaigns for our clients. And so that's really where it all started. And we also launched our own side project, which I was highlighting to you before the interview. And so it just keeps us kind of learning all the time, which as you know, SEO is a learning game. And that's awesome. Yeah, I

Neal Schaffer:

mean, we talked beforehand, I thought we felt like we had some similarities there. And that's it. And I was the same way I went to, it was very early on, I think in 2009 2010, I went to blog world, which was the big social media show before Social Media Marketing World. And I saw some people on stage, I'm like, you know, what I, I know more than they do about the subject. Why aren't I speaking, and it but it comes down to the learning and the reps that you put in, right. And those experiences, sometimes money losing experiences, but it all adds up. And I want to encourage everybody else. And I'm the same way. I tinkered with, should I hire an SEO agency, but the people I talked with, didn't really tell me what they were going to do for the money I paid them? Like, you know, I don't know, it just it didn't seem right. And and therefore, I embarked on my own journey of trying, especially with my working on my next book, which is more of a broad digital marketing book, you see, I've come to a lot of the same conclusions that you have. And I'll be interested to hear more about your approach to SEO and what you've learned over the years. So tell me, so based on what I just said, what does an SEO agency do for their clients? I know there's probably a lot of different things. But if you could sum it up to companies that have yet to hire one, what are the reasons why they should hire?

Neil Sheth:

So an SEO agency like us, we think of it as hiring a building contractor. So you know, you've got an electrician, a plumber, you've got an architect and different roles. And ultimately, that's what we were asked what we have in the agency. So we've got SEO copywriters, a project manager, an SEO strategic list, link, building a technical SEO. And so you've got all these people wearing different hats. And ultimately, when you're running an SEO campaign, you need expertise in different areas. And so that's ultimately where you're hiring for one client, we might be running audits one month, and working with their developer to make sure or our own developer to make sure the sides optimized or indexation issues are resolved, or this site's just never ranked, even though they've worked with three other SEO agencies. Why is it still not ranking, doing that type of analysis, which is very bespoke. Then another month or another week? We might be doing content analysis working out what contents already ranking, how do we get it higher? What do we need to change? What do we need to improve? What do we what content needs to be removed, we might be doing content improvements, we're removing content that actually is just adding noise to the site. So every Months different, or we might be building the authority of the site, you know, getting links to a site or creating content that is link worthy and promoting it. And that type of activity is really good to business that's already winning. It's, it's, you know, it's not small, because ultimately, to pay for that you're going to need a budget. So to your point, I don't think every business needs to hire an agency, especially if you don't have the budget, I would say it's wiser for you to take over some of the SEO, the value in SEO is on the content side. So if you can optimize your site, technically one off, you can, anyone can learn the content. So you just need to be focused time training, and really get a hold of it. It's making sure where, especially from our point of view is making sure we're working with the right business who's in the right situation, because SEO requires a level of temperament. You know, it's not something that gets a result next week, you've got to be on that treadmill, it's like going to the gym, right, you're not going to get a six pack, on day one or day 30 or 60, you might do. But you really going in there for the long term. So making sure you've got that budget for the longer term is very important.

Neal Schaffer:

And I think everything you just mentioned, there are the things you need to be successful at SEO. So I assume then these are all sort of customized plans for each of your customers based on where they're at, based on the results you get.

Neil Sheth:

Correct. So we would we would have a initial look at our site, and then we will draw a wrap would say hey, this is my a lot of this is sometimes it is gut feeling is I've seen so many different situations, I'm going no, we need a right we need to focus on the authority first, rather than the content, or we now need to optimize the site, put that to our side. So we've cleared the junk. And we can get going with the content, we need to produce more content. So every, every site has a different situation. And on the back of the analysis, what we'll do is we'll draw up a 12 month plan to say, Hey, here's what to expect in the 12 months. However, as you plan this out further and further out, it becomes less predictable. So we do say, month 10, it's very likely monk 10 is not going to actually happen. Because by month five and six, we would realize what you what's going on and where the value is. And then we're going to slightly tweak the plan as we go ahead as we go into it.

Neal Schaffer:

And then I'm assuming then the final ROI from the client perspective is that they for these strategic keywords, they will see their rankings increase in search engines. Is that sort of the the final way that they look at their although there's no guarantees in life, but will that be a good summary?

Neil Sheth:

No, I mean, that's a that's that's an okay, summary. And this is this is like the big debate that I try and educate our clients on is yes, you know, the easy way to look at it is keywords, right? And to go, yeah, my keywords go up and my traffic goes up and my sales go up. But you know, recently on my YouTube channel, I created this video called the SEO compass. And I talked about SEO being the best way or, or the compass to building a brand organically online. And I fully 100% believe that, because if you think about Neil, how do you how do you implement Seo? You do keyword research? What's keyword research is understanding where your audience is searching for right? What do you do after that you optimize your content you create content your audience wants and searches for. Okay, that sounds like something you should be doing anyway. Right? Right. There's nothing technical SEO optimization. What's that? That's simply getting Google and your users to navigate your site as fast and as quickly as possible to get to the information they need. Right? Okay, that just sounds like you should be doing that anyway. And then the fourth area is link building, which is another way of getting talking about getting sites to talk about you mentioning you sounds very, like sounds very similar to PR writing for other sites, getting them to talk about you because you've written that piece of content, right? Getting sites to mention your resource because it's so epic. Right and or getting a resource shareable. Like we've just taken this word link building, but as I describe it, these are things you should be doing anyway. So my whole argument is everyone should be running this type of campaign, you can name it SEO, you cannot name it, SEO. But if you're looking to build a business long term, you should just be running this type of campaign anyway. Because it's good for your business. It may it makes you likable makes you trustworthy. It gets you know, I often on sales calls, forget SEO, forget if my content ranks on Google, you know, I've got a I've got a blog post around international SEO, a beginner's guide to international SEO. And the reason I did that is not just to rank I'd love for it to rank. But honestly, we're getting this question over and over again through sales calls. And so now what I do whenever there's a conversation coming up on international SEO, I'll send that to prospects in advance. So not only am I using SEO as a bonus, I'm actually using a short term. So what you'll find is when you run that type of campaign, there's short term benefits. The SEO is always the I see as the bonus when It ranks or not is there should be enough benefit before it even ranks. You know, if you're getting the same calls if your sales team are getting the same calls over and over again, why not create a really epic piece? That answer that question happens to be sprinkled with SEO, right? So that the Google Gods rankings sometime in the future, but most importantly, in the short term, your sales people can share that content with your prospects. Like now you've just given now I've just justified an ROI. So that's how I treat my own SEO or my own side projects. And it's it is hard to get that sometimes across to clients. But once you get it, once you see it and see the benefits of it. It's epic.

Neal Schaffer:

Yeah, no, that was really well, very, very eloquently put, I almost think and I've seen on my own site, my rankings go up, but the traffic doesn't necessarily go up. Because maybe at that time, people just weren't searching for that keyword, even though you're ranking higher. So there's so many factors that go into this, that there are no promises, but I look at it as well, how would I do compared to my competitors? If I'm LBT, my competitors, I'm sort of reaping the benefits that search engines are going to give me in the good times. And in the bad times. It's like, I mean, you know, you come from an investment backgrounds like the stock market, right? And the good times, you want to reap the benefits and the bad times you want to try to prevent those losses, but you take what you get right. And I think that analogy for me has always worked with with search engines as well. So that's some really, really great advice there. So let's keep moving down. So you talked about SEO been about, you know, beginning with keyword research and in the traditional way that we look at SEO for those listeners, you know, how do they find those you mentioned? You know, raise your brand's visibility organically? How do they find the right topics that are relevant to increase the visibility of their brand and in search engines is maybe already hinted at that by talking about those questions that you often get out, ask them just answer them. But is there anything more they should be thinking of?

Neil Sheth:

I mean, honestly, you can be as creative as you want with the new brand that we're launching, or that you've got our content manager doing keyword research, and she's going into multiple rabbit holes. So it just depends on I'll give you a really good example here. But you can honestly, you can just take every single angle and then just apply it as an example then the new brand we're launching for context is a copywriting service. And so one of the keywords that we thought, hey, this will be cool is why don't we go for a keyword that where people are searching for cheap copywriting services, where we talk about where to find cheap copywriting services. And then we introduce rightfully, which is not a cheap copywriting service, where we talk about the benefit and the value, and the time that you're going to save, and most importantly, how your brand just gonna look epic on the back of it. So that's one angle we go. So you could, you could almost do the opposite of people what people are searching for. So that's one thing. Another thing you can do is you can look at your competitors, your competitors have invested time and money into their SEO, they've done all the research for you. So what you could do is you can get to like sem, rush h refs, or any other tool, and you can analyze the content that is ranking and they're doing really well for and then look at the CPC. So look at the cost per click, because when you look at that you can see what valuable what keywords are valuable, ie what competitors are willing to bid for, if they're willing to bid for it. It's bringing in money it's bringing in revenue. So have a look at that content. How can you do better than that? Can you can you improve upon it. And that's what I'm looking for. Now, you do need to take into account domain authority. So if your site's starting from scratch, and you're trying to compete with a site that's got a domain authority of 60, plus, you're gonna find it really hard to rank. But if you can find a site that's got a domain authority of 20 1030, you know, actually, you could probably compete with that. Now, it's not to say don't like to turn you off from competing with sites with larger domain authority, because actually, you might find an opportunity where you're just going actually, the pay the content ranking on page one is just really not good. And you can create something better. So that's another approach. And you can find competitive keywords from competitors, you could just do maybe they just to give you maybe end on a third tip is just think about what your audience is searching for where they are in their journey. So for instance, in our world, yes, we want to be able to get in front of someone who needs copywriting. But ultimately, if you're looking to build a brand online, at some time in the journey, you're probably going to need copywriting. So we could look at that entire journey of someone's looking to build a brand online, what are they thinking about? Maybe they're thinking about Instagram carousels? How does that work? Or maybe they're thinking about launching a YouTube channel? How could I do that? And then we could then subtly introduce our YouTube descriptions, right, that we could do for clients. Maybe they're thinking of Instagram guides, depending on when you publish this podcast, which is fairly new. And how do they publish guides on Instagram, so we don't necessarily need to go for our audience right there. And then what we could do is think about where they are in their journey and then start to, like, educate them on separate stages of where they're at, in the building their business, because at some point, they're going to need our help

Neal Schaffer:

now Great advice. I've always thought when I do my own keyword research, I look at those keywords. And it's like, well, what makes sense, right? I'm not gonna write about all these things, or when I'm with a client, but what is relevant to your business, and most importantly, to your customers, or prospective customers. And the other way I look at it, just adding on to what you're saying is, you know, if you want to rank for those keywords that are critical to your business, you need to be seen as an authority in Google's eyes. And a way that you're seen as an authority is that you have a lot of content on that subject. So that to me, that's always the core of what you know, regardless of your competitors. If you are in this industry, or business of blog writing service, you need to have content that talks about blog writing, sir, it's a no brainer, and all the other things that are related to that. So sometimes we overcomplicate it, right, but I love the creative and fresh perspective on Hey, you know, is there an angle that you can have on that keyword to be able to rank for that, that's really great. And by the way, for those of you who are on the recent sem rush webinar, I did an RFP as well, they do provide some interesting metrics that say, hey, these keywords, it'll be a little bit easier for you to compete for, because of the domain authority of the competition that ranking in search engine, so doesn't have to be complicated. So we found sort of those right topics that are that are, you know, relevant. Next, let's go on to the format. So you were talking about Neil, there's different formats that can help you maximize eyeballs, can you go in a little bit, you know, further description as to as to what that means in terms of content formats.

Neil Sheth:

Whenever you're trying to create content online, what what's important is to align your your content to your users expectation. So if your user is searching for the best hotels, for an anniversary in Bali, if you think about if you put your yourself in your user shoe, they're looking for a list, they're looking for a list of recommendations. So if you create a how to guide on if you if you create a how to guide on two of the best hotels in Bali, that's probably not enough to serve that search, you know, search intent. So big clue to work out what the right framework is, is search for the keyboard and look at page one, that's your biggest clue to what users and most importantly, Google's looking for. So you could do like, you know, there's listicles, there's how to guides, this resource guys, guides, they're q&a type content. There's interviews. And so they're, you know, we've, in fact, actually, just before this interview, I was just updating our content frameworks don't have in front of me, but you know, there's 16, or 17 odd frameworks that we use across our clients. And it just depends not some of it's actually not necessarily driven for SEO to rank, but it's something they need, ie they want to appear as the go to person in the industry. So what would we do, we would maybe do a goto guide, or we would do a piece of content, which we call be the source. So you want to make sure that, you know, you're thinking about your brand new Think about your users journey. And whether that's to rank or not, it's, you know, something you were talking about Neal, is making yourself, the person that people know, like and trust. And how do you do that you do that with content. And you want to make sure that your content is able to meet all three of them, or at least one of them, as well as, you know, killing two birds with one stone, trying to optimize it for for Google as well. So make sure that you're kind of thinking about your content, in the sense of those three things know, like and trust, but at the same time making sure that it's in a framework that users and Google expects, which you can clearly see from page one, when you're searching for a particular keyword.

Neal Schaffer:

Yeah, amen to that there's so much that can be learned. I think people forget that. When you look at that first page of results, that is the result of Google's algorithms and all the fine tuning they've done. And and the the readers that have actually gone to those blog posts how much time today, there's so much science and data that goes into choosing what is there right, that there's so much takeaway. So that's an awesome reminder. So let's get to sort of the you know, before we end our conversation, sort of the the main part of the conversation of, okay, we've done all this, but we want to increase our contents ability to get found on Google. What are some tips you can offer us? We were doing all the right things, but we're just not getting high enough in the rankings? What would be some, some tips you would you can offer our listeners today?

Neil Sheth:

Sure. So the starting point is always the content. There should always be someone starting point. And that's not necessarily where you end. But if you're expecting to rank for a keyword, then your contents got to be worthy of ranking. So analyze the content. Are you ranking today? Are you being indexed? One tip is if you're not being a, you know, if you're not ranking, take that URL for that piece of content and put it into Google with site colon in front of it. And then Google will tell you whether that URL is being indexed. If it is, being indexed or good now analyze your content, if it's not being indexed, you've got a technical issue. And that To be honest, it's just not in your interest to solve, get in touch with the developer, an agency did, you know generally, an SEO technical specialist would be able to help with that. And we can talk about that. But just in terms of saving time here, assuming your contents being indexed, you need to look at your content with a fresh pair of eyes and maybe get your family member to look at it and tell you is this worthy enough to rank on page one? And, and be unbiased? I know this can be hard to do, and easy to say, but be unbiased. What could you do to improve it? Does it? Does it hit the trust marks? Does it you know, there's a concept of EA t expertise authority, trustworthiness does your content, carry those three with it. And there's an entire Google guide to Google raters guide that talks about this, which you could go down a rabbit hole, but just look at maybe the first five links on Google that are ranking, and then compare it and do a gap analysis, put together a doc of what those pieces have, that you don't have, what you have that they don't have, and where there's opportunities for you to differentiate. Now, if you've done all that, and you've then implemented that, and your content, still not ranking, it's at this point, you need to start going beyond the content. And you might need to start to look at the authority of your site. Are you just competing for a keyword that's just really, really difficult? Where you've got all of these pages that a ranking that have tons of links, tons of people talking about them? Are you struggling with authority, if so maybe you could do some internal links to help you give some boost, get some internal blog posts to point towards that blog post, to give them internal boost that's in your control? That's easy to do, the harder bit is actually getting some external links, other sites to get, you know, come to it, is it good enough for you to promote? Can you go out to a number of sites that are linking to pay for one results? and get them to link to you? are you adding anything different? If not, could you add the design? Could you have a graphic? Could you add some infographics, this is all part of the analysis. And at the end of this, you might get to the point where you go, you know what, this is just super hard to do. Right? Now I'm going to go for low hanging fruit, right. And because honestly, there's no point in like hitting your head against the wall for something that's just gonna be really difficult to rank. But what you can do is you can get quicker results for a smaller keyword for less competitive keyword, and then start to build up the authority of your site, and then go back and circle back around to that piece of content. So these are just some of the thoughts I have, obviously requires a lot more detailed analysis. But you know, I want to make sure that the listeners here realize that there are there's tons of things you can do in your control. And you should be doing all of that. But in no way expect to rank on page one for everything, you know, because it's not going to be a good use of your time, or a good use of your mindset and your energy. So it's making sure the keyword research stage that you're picking the right keywords, because there's no point hanging your head against a wall later on down the line if you've picked the wrong keyword. So However, that's not to say I don't create, I'm going to caveat this, and I'm going to slightly contradict what I said, Hey, I don't necessarily stop and create content only for keywords that I believe I can rank, honestly, if I'm going to have a lot of fun with it. And I know on my sales calls, and my prospects would really value it. And I know I genuinely can create something epic, I will create the piece of content because I don't care if it ranks or not. And if you can do that, and you can justify it that way, go ahead and create. Because sometime in the future, you can try and rank it. But you know that you've got tons of benefit anyway, sometimes if I'm muddled in my head, and I'm bit confused with the topic, and I just need to work it out. I'll go and create a blog post. And I've just solved my own problem. And I've given my audience something to read as well. And sometimes that's good enough for me to justify.

Neal Schaffer:

And sometimes you get results that you didn't expect. I you know, early on in my blogging career, you know, my first two books were about LinkedIn. And so I wrote this blog post, what is a LinkedIn lion. And then at the time, Jason Alba, who is the premier authority, he wrote on LinkedIn now what he actually linked to my blog posts, because he was writing a description of what his LinkedIn line and and as Neal Schaffer says, and that one backlink, I think really gave me a lot of authority at the time, and just, it helped raise the boats of all the others that you know, in the ocean, so, so yeah, really, really great advice and totally agree it is a it's an art, you got to think very, very holistically, very, very long term. There's so many things that can happen both internally and externally. But and that's why I think it's more important either you get that expertise in house or you tap into the expertise of others, like, obviously, what your company offers Neil, so thank you so much for the all all the advice today, normally with my guests, I asked him to say hey, where can we go to to learn more about you and your business? You're gonna have two different places. We Because obviously you're launching something new. So first you have your SEO agency, which is bubbly, correct?

Neil Sheth:

Yeah. So that's probably digital bu BB l ii digital.com. So that's where we do SEO projects and you know, kind of campaigns and then the second soon to launch is rightfully, and that's rifle dot L YWRITF. l dot L y rightfully, which is a copywriting on demand, subscription or on demand service. So you can go find, find us there, or my personal blog, your brand found com where I tried to share some learnings and strategies that were we're doing as well as on my YouTube channel. So yeah, that's where you can where you can find them. So really appreciate it. It's great questions?

Neal Schaffer:

Oh, no, thank you so much. And I just want to point out rightfully well, by the time this podcast publishes, it will have just launched. And this is an SEO agency that is now going to create be spoken content, that you know, all that SEO expertise is going to be put into that content as well. So you sort of get the best of both worlds. Hopefully, all of you check that out and reach out to Neil as well. And I'll make sure we put these links in the show notes. So Neil, thank you so much. All the best. And I'm sure we'll we'll be in touch in the not so distant future.

Neil Sheth:

Yeah, loved it. Thanks. Thanks, Neil. Always I can tell you've got so much experience in the SEO space. Thanks.

Neal Schaffer:

I'm always a newbie, always learning, but Alright, thanks again. All right, I hope you enjoyed that interview with Neil. I thoroughly enjoyed it. And just seeing my own results. And those of my clients in terms of organic traffic being generated just from Google, versus all of social media combined in a variety of industries, I've really come to this conclusion that what's old is new again, right? And this is all about digital first marketing. And really the website. Getting organic search is really, I believe the first part of a modern digital marketing infrastructure that every company should figure out, regardless of your industry. So really psyched to have Neil on. I hope that you appreciated his expert advice. Hey, is there a topic as your digital marketing coach? Is there a topic that you think I should be covering on this podcast? That maybe I haven't recently? Are you facing an issue? Maybe you're not looking to hire a consultant or join my community, but you'd like me to cover on an episode, feel free to reach out to me, Neal at Neal Schaffer calm or you can find me on the socials Neal Schaffer, obviously, come over to Neal schaffer.com, fill out the contact form as well. I'd really love to hear from you. I really want to make every episode help you grow your bottom line with digital first marketing, passionate about this mission. Thank you again, for listening. Make sure you keep subscribing so you can continue to listen to and absorb all of the expert advice that's going to be coming your way. And we'll see you in the next episode. Bye Bye, everybody. Seo nada.

Neil Sheth:

You've been listening to your digital marketing coach, questions, comments, requests, links, go to podcast dot Neal schaffer.com. Get the show notes to this and 200 plus podcast episodes, and Neal Schaffer calm to tap into the 400 plus blog posts that Neil has published to support your business. While you're there, check out Neil's digital first group coaching membership community if you or your business needs a little helping hand. See you next time on your digital marketing coach.