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Dec. 9, 2020

190: Can an Introvert Become an Online Influencer? [Bob Gentle Interview]

190: Can an Introvert Become an Online Influencer? [Bob Gentle Interview]

Is there something holding you or your brand back from digital success? Could it be that you might be a little on the shy side when it comes to a social network, or content medium, or just in general? If so, this is the episode for you! Fellow digital marketing expert is going to help you understand:

  • How to move from shy introvert to showing up online
  • Why the idea that some people might not like you is a good thing.
  • How to best navigate all of the marketing advice and choices you have online into your own context.

This episode will dive into the psychology of how to become a better entrepreneur and marketer online.

Key Highlights

[01:27] Introduction of Podcast Guest, Bob Gentle

[06:17] How to Begin the Process from Being Shy to Showing Up Online

[12:45] Why You Need To Show Up

[15:40] Should You Worry About Negative Reactions?

[18:18] Be Yourself!

[19:52] How To Put Context Of Your Own

[20:34] What is a Content Portfolio?

[20:53] The Differences Between Short-term, Medium-term, and Long-term Investments

[25:03] Why Having Investment Portfolio Is Important?

[27:46] Bob's Advice And Recommendations On Where Should Clients Focus More Into 2021

[30:37] The Importance of Building Emotional Connection With Your Audience

[32:07] Connect With Bob

Notable Quotes

  • You can't necessarily do your best work because you're not reaching the right people. And the easiest way to do that is by building your profile online, building your personal brand, and building your influence. So I came to the point where I realized No, you just have to do this. 
  • At some point, in a business, there's gonna be a crisis, whether it's self-inflicted, or from competition. It's just not easy. And you constantly have to pivot and deal with these crisis situations. And I almost think that showing up, if you're not able to do that, as a business owner, as an entrepreneur, you're not going to be able to deal with actually more critically important crises to your business. 
  • And the recommendation by all experts, including my own about consistency, right, is that if you show up consistently, the algorithm recognizes that you have a greater chance of showing up in the feeds of your potential customers consistently.
  • And everything you should, everything you do online should really be for that third of people that are just going to connect with it, they're going to like it. And you have to embrace that the other two-thirds of people don't really matter to you, they're not your audience, there will be a small proportion who won't like it. But you can't have success online. without accepting that two-thirds of people are not for you. 
  • If you worry about those that don't like you, you fail to serve those that do like you.
  • If you want to be successful in business, you need to be a critical thinker. 
  • I realized that the more you show of yourself your raw humaneness, the more and deeper you can connect with others.

Guest Links

Reference Links for Neal Schaffer:

Transcript

Neal Schaffer:

Is it possible that if you were an introvert, that you can actually become an online influencer? Is it okay? if some people might not like you, and maybe that's actually a good thing for helping you yield more influence online, we're gonna take a deeper look into these questions. And regardless, if you're an introvert or an extrovert, I think you're gonna get a lot out of this episode of The maximize your social influence podcast. Welcome to the maximize your social influence podcast with Neal Schaffer, where I help marketers, entrepreneurs, and business owners grow their businesses using innovative marketing techniques, leveraging the concept of digital influence throughout digital and social media. Hey, everybody, Neal Schaffer here, we're now at the end of 2020. I hope you're enjoying this holiday season, the best you can, despite what we are dealing with, not just here in the United States, but really, throughout the world. Today, we are going to shift gears a little bit as you know, this podcast tends to talk both about influence from the marketing perspective, as well as from the personal perspective. And today, we are going to shift on that personal perspective, I have a very, very special guest, Bob gentle, and he was kind enough to have me on his podcast, we sort of struck it up. And I've gotten to know him very well online since then. And I really enjoyed the conversation that we have, because it covers something that not a lot of people are talking about. That is if you are on the shy side. Okay? Now, shy can mean a lot of things. It can mean introvert, it could mean you're shy when it comes to online activities. Or maybe when it comes to specific online activities, such as audio, like what I'm doing here with this podcast, or video, IE, IE YouTube, where the heck did that come from? So really, you know, how can you move from being a little shy when it comes to being online or certain platforms to certain content mediums, to showing up. And, you know, it was really interesting talking to Bob, because he was we, our conversation led to talking about why the idea that some people might not like you, is actually a good thing. I know it might sound hard to believe. But I think you'll want to listen to Bob's advice. And really, one of the final things we talked about, which I think is going to give you a lot of value is how to best navigate all of the different marketing advice and choices that you have online. And really bring it into your own context. So this is going to be a very personal episode. But I think at the core of influence is you is your personality. And as much as you may want to do things from a business or marketing perspective, and you understand them, it's easy to get lost, when so many people myself included, tell you to do so many things. So let's move on to the episode and the interview with Bob. Gentle. All right, everybody. Well, I'd love to introduce you now to my friend Bob. Gentle Bob, welcome to the maximize your social influence podcast.

Bob Gentle:

Hi, Neil, I am really excited by this. Thank you very much for having me. I'm really, really looking forward to this.

Neal Schaffer:

Will Bob Thank you. We have a funny story in that Bob intervie for his the digital marketing entrepreneur show podcast. And we had somewhat of a time conflict or a calendar conflict. But a year later, we finally made it happen. And I was on his show and just loved our conversation and thought that Bob really offers a unique perspective into digital marketing, entrepreneurship and influence that it made sense to have him on my show as well. So welcome, Bob. You know, I know a lot about you. I'm sure our listeners might not know as much as I do. So please introduce yourself and what you do for a living right now.

Bob Gentle:

Thanks. Yes, now, I am a consultant, a digital marketing consultant, broadly speaking, and I work with corporates, I work with small businesses, and I work with middle sized business, all kinds of business sizes, really, for the corporate business, I'm a little bit like a strategic advisor or from a digital marketing perspective, the NASA flight controller, I think a lot of people will recognize that digital marketing is potentially very complicated, there are lots and lots of specialisms. And a lot of the time people are pulled by one silo or another in the wrong direction. So my job is to really coordinate all of that for the corporates and make sure that they have a clear flight path. There's not going to be any crashes. And then for the smaller businesses, I'm doing much the same thing. But that's either in a sort of one to one call situation or a group coaching situation.

Neal Schaffer:

Excellent Bob in our career paths are actually very much aligned in that I do a lot of those very same things. So it's been really great getting to know you. And, you know, today I want to sort of move on to our subject, which is, really can an introvert become an online influencer? I know that there's a lot of people listening to this podcast, summer extrovert, some are introverts, I find going to a lot of social media conferences, that there's actually more introverts and extroverts. And you would think, would social media be the other way around, but it's actually not. So I'm sure that there are a lot of people out there that are just afraid, or a little bit shy, to put themselves out there as much as they really need to more and more to really be seen and be heard. So this episode is really to serve all of you in my audience. And because you're introvert, you're not asking me for this advice. But I know that there's a lot of you out there. And that's why Bob, when Bob pitched me the idea, that'd be great. So let's get started. Obviously, if you are, you know, an entrepreneur, you're a business owner. You know, if you want to leverage digital, and especially social media, you sort of need to get out there. So how do you begin the process? And Bob, I think this is something that you've gone through, which is why you're so passionate about it. How do we begin the process of moving from a shy introvert to that beginning stage, which is showing up online?

Bob Gentle:

When I think you're absolutely right that I did a little survey on Twitter, that was probably around a year ago, I said, just general Twitter, and I have something like 4000 followers, it's not a huge following, but it's a good sample, would you consider yourself introvert or extrovert, and you would think it would probably split down the middle. But it didn't, it was 85%. I'm an introvert. With that told me either I've just followed lots of introverts on Twitter, or lots of people claimed to be introverts when they're potentially not. So there's that going on. But then as you've identified, there are introverts who who are classically introverted in terms of they get their energy from being on their own, as opposed to people who are just shy. And that's not the same thing. So my focus, I guess, for this podcast is, is not the classically introverted, but the people who are just shy, they're kind of scared about showing up online because they're not sure how people are going to react. It's, it's a fear is maybe more of a, what would you call it, social anxiety. And that was me for a long time, I came up with every excuse under the sun, for not showing up online. I tried to hire people to do it. And my business, tried to delegate it. I built up a great business, but mainly through networking, not through showing up online. And I think I came to the point where I realized, hey, that wasn't really very scalable. And it meant that it was, because I'm networking in a relatively small catchment area, I'm in the remote northeast of Scotland, but it's probably the same where you are in California, your catchment area, as a networking pool, you'll run out of opportunities eventually. So again, you can't necessarily do your best work because you're not reaching the right people. And the easiest way to do that is building your profile online, building your personal brand and building your influence. So I came to the point where I realized No, you just have to do this. Now. Although I'm quite a shy person. And I guess I came to this point where I had this realization that Bob, you need to suck it up. You just need to do it. And I am blessed to have lots of friends like you that are, they know what they're doing online, from a personal brand perspective, from an influence perspective is something that they cultivate. So I've got lots of great role models, and I could reverse engineer what works quite easily. But in simple terms, you need to show up where people are, and you need to express yourself. It's that simple. But it sounds simple. But for somebody who's very shy, it's just simple, but terrifying. Just because something is simple, doesn't mean it's easy. Now, I guess, to shortcut the story, I've done a lot of scary things in my life. I worked for 10 years as a reserve search and rescue officer. So I've done a lot of scary things. I was an army reservist for a few years. So again, I'm quite accustomed to doing scary things. But for some reason, the showing up online was scaring me. And I had a moment where I really thought, Well, how do they teach you to do scary things in the Coast Guard or in the army. And I thought well, they just put you in a slightly awkward situation. See how you cope with that you adapt to it, you assimilate and your comfort zone slowly expands and expands very, very slowly, but it's very elastic. So it was exactly the same as showing up. It was me some for me. Something as simple as a selfie was crippling, I couldn't do it. So just very slowly expanding out into more and more challenging things. And it came to the point where now YouTube premieres second nature, Instagram Stories are second nature, but they weren't for a long time. So that's the long answer to your question, Neil. Sorry.

Neal Schaffer:

No, no, not at all. And you know, I'm just reflecting, I haven't announced this. Well, by the time this podcast is published, I might be announcing it. But I actually am launching the second podcast with a partner. And yesterday, we interviewed two very, very successful entrepreneurs that have built one built a company that he sold to Coca Cola, another one, built the largest used car chain in the United States called car max. And what's really interesting, both of them talking, they both now work at VCs, they're like presidents of VC funds. And when they say what they look for in an entrepreneur, is someone that can handle crises. Cuz at some point, in a business, there's gonna be a crisis, whether it's, you know, self inflicted, or from competition. It's just, it's not easy. And you, you constantly have to pivot and deal with these crisis situations. And I almost think that showing up, if you're not able to do that, as a business owner, as an entrepreneur, you're not going to be able to deal with actually more critically important crises to your business. So if you think about that, and as you were talking about your experience, or how would they teach you to deal with emergency situations, they try to put you in an emergency situation, or as close to as possible so that you experience it. So like anything else in life, it's it's repetition, the more you do it, the easier it becomes. And it's just that that initial trigger point, and really, hopefully, everyone listening got inspiration from Bob. And if you didn't, maybe you saw it the other way around with, with what I was talking about, and was also really interesting is that not only were these two very successful entrepreneurs talking about the ability to deal with crises and emergencies and constantly pivot, but also that even if you're an entrepreneur, the success of your business doesn't come down to you, it comes down to your team, because one person can't do it all. And you need to have an experienced team together. And that comes down to networking that comes down to teamwork that comes down to something that you need to be, you need to be able to voice opinions in a room and you need to be able to listen to opinions and what have you. So I'm very much an introvert in many ways as well, when I go to conferences, I just sort of do my own thing, right? And maybe a lot of other people like that as well. But you know, at some point, you have to, you have to be out there if I believe if you want to be successful in business, right? Because you're not going to sell to yourself, you're going to deal with other people along the way. And if that isn't an impetus, I don't know what else could be.

Bob Gentle:

Yeah, I remember when I was just starting my business, it's just a must be around 20 years ago, I was sharing an office with my dad who runs a software company. I think he's retired now he's in his 70s. But he told me the story of a guy who used to come around before you run a software company he was looking after. He's an engineer. So he was looking after oil rigs. And he was in charge of all the maintenance for a fleet of oil rigs. And he told me the story of a guy who sold Orings to the company, so little rubber ring, they use them for sealing pipes. Yep. And he had a company that sold them O rings, they use the same company for 510 years. And there was another guy who wanted the business. And he would come around once a week with a box of cookies for the guys in the warehouse and say, Do you need any rings? And they would say no, no, we get them from the other guy. But one day, the other guy didn't turn up. So the warehouse guy went up to the office and said, we've got no orderings we need Orings so called the cookie guy. And that, for me was quite a powerful lesson that you need to be the guy people know. But now we have the internet. And you can do that at scale. So you can show up for people regularly. You can be their friend. It's difficult for a lot of people. But yeah, this is what you need to do.

Neal Schaffer:

Yeah, you know, the message for me with that is it's very similar to how social media algorithms work. And the recommendation by all experts, including my own about consistency, right, is that if you if you show up consistently, the algorithm recognizes that you have a greater chance of showing up in the feeds of your potential customers consistently. And once you sort of stay off, you take your foot off the gas pedal, you know post for a few months, it opens up the window for your competitors to win that mindshare. It's all about mind sharing. It's a never ending battle. And the only way to maintain it is to keep bringing cookies every week to keep showing up every week and in social media. And in podcasting. Bob, I think you I mean, you've how many episodes you're on your podcast. Now. You've been doing this for quite some time, right? Yeah, I

Bob Gentle:

think it's something like Episode 120. Okay, so the 120 interviews.

Neal Schaffer:

Yeah, and I'm getting close to 200, which I should reach, you know, early in 2021, but it's just Same thing with podcasting. I mean, if you don't show up for a few weeks, people are going to subscribe to other podcasts, it's, you know, there's a capacity, and you need to fill it. So I think that's really a great message for anyone listening. And I sort of wanted to move on to, you know, something else, when we were talking about, you know, recording this episode of, you know, maybe some things that keep introverts away from showing up is that they want to be liked. And not only did they want to be like, they want to be liked by everyone. And you think that it's actually a good thing. If you're not like everyone, and I have my own angle on this, but I definitely wanted to hear what your advice is on that.

Bob Gentle:

Well, when I survey my audience, or, or anyone, one of the first things they tell me is they're worried about a negative reaction. And what I've found is a huge if you have a small audience, and I'm talking about sort of the average business owner, or the average consultant, the average person on LinkedIn, let's say, they maybe have 100 connections, I think that's kind of normal, if you've been trying, if you post something on social media, a, you're unlikely to get any reaction, that's normal. But I did some studies on the psychology of this. And apparently, sciences says, something along the lines of 1/3 of people that we meet are not going to like us, that's just normal 1/3 of people are going to be quite ambivalent, they're not really going to care what we say. But 1/3 of people, doesn't matter who you are, will strongly resonate with what you have to offer. And everything you should, everything you do online should really be for that third of people that are just naturally scientifically going to connect with it, they're going to like it. And you have to accept, in fact, you have to embrace that the other two thirds of people don't really matter to you, they're not your audience, there will be a small proportion 1/3, who won't like it might be a tiny slice of that 1/3 are vocal about it. But you can't have success online. without accepting the two thirds of people are not for you. So that's my philosophy. And I think the more you scale up your audience, the more you scale up your your influence, the more you have to accept that the tiny slice that are going to be actively against you are there. But that is a really strong sign that the smallest slice that are going to be Oh my god, Bob, gentle, Neal Schaffer, they are the best. They're you can't have one without the other. It's positive and negative. You can't have a strong attraction without a strong repelling effect.

Neal Schaffer:

Yeah, those are really wise words. And hopefully that provides a lot of inspiration to people. I know that, you know, I go back to my sales days where, with every rejection, you're getting that much closer to winning the deal, right? Yeah. And, you know, facing rejection is something you have to do. I've had, you know, people, why do I get unfollowed in social media, and I say, who cares, right? At the end of the day is as Pat Flynn loves to say your, your vibe attracts your tribe. And that's, that's just natural. But that's, you know, if you worry about those that don't like you, you fail to serve those that do like you. So I think, yeah,

Bob Gentle:

it goes on, you know, what's really exciting about that, it gives you permission to be yourself, because if you put out the right signal, the signal that's most strongly and uniquely you, that's gonna attract the people that are connecting to you genuinely because of you, not because of someone you're pretending to be. And for me, that was quite liberating. And that's something I really want everybody to listen to is you don't have to pretend to be Neal Schaffer, you don't have to pretend to be Bob gentle or Pat Flynn or anyone else. If you show up as you there is an audience for you that will love you. Guaranteed science says,

Neal Schaffer:

Yeah, that's awesome. And I think so many people just try to be people they're not. And that's really the reward for showing up is that you find if you're not creating content, you're not showing up, you don't find those people that love you and, or, and or that love your product. And it's just a it's a vicious circle that, you know, prevents you from from experiencing that. So yeah, that's really great advice. I wanted to also, you know, ask you in terms of finding your own voice as an influencer as a company because it's so easy to look over our shoulder. And, you know, look at all these other people out there are other businesses that are successful, and probably, you know, unconsciously, where we're sort of emulating or copying some of the things they do, right? So in marketing, and you know, you have a marketing podcast, I have a marketing podcast, and there's tons of people that have all sorts of marketing advices and that's not a plural market advice and choices. How do you sort of take all that and put it into your own context in terms of you or your

Bob Gentle:

There are lots of different frameworks that you can use, you'll have heard of lots of different frameworks. But one of the challenges I think most people seem to have is this whole thing where you'll see some people online saying just throw money at ads, it's, it's all you need to do, then you have another group of people who are saying content. And then you have another group of people that are saying, just YouTube or podcast. And it's really, really hard for the average person to prioritize to put that into any kind of order. So one of the frameworks I find myself coming back to again, and again, is what I call the content portfolio. And I use the analogy of an investment portfolio. So when you speak to any kind of investment advisor, they'll tell you, you should have short term investment, medium term investment and long term investments. Short term investments in this context are what I would, I would say, ads, so paid content, because and the reason I, I call them short term investments, is because they you stop paying today, you'll see a return tomorrow. But it's quite inexpensive, high risk investments, if you don't have a big budget, it's not really where you should put all your money, or all your investment rather than medium term investments. That would be social content, social networking, you start investing in that today, you'll see a benefit and maybe three to six months. And that's fine. That's where a lot of people seem to spend a lot of their time. But then there's long term investments and long term investments, they pay a very, very high interest rate. But most agencies won't tell them tell you to do them, because they involve a lot of pain. And that's really where we've got things like podcasts, blogging, and YouTube, I would say maybe to put them in order, blog, podcast, and YouTube. And the reason I think they anybody should really spread their investment across all three, in an ideal world should have short term investments on paid content, you should be doing social media, social content, but you should also be doing a long term play as well, because they pay compound interest over time at a high rate. But it may take you a year or two years to really see that benefit come but when it comes, it's massive. But you also have the benefit, when you make that short term play that you can bring it into your medium term content mix as well. And it really makes you stand out. So that's one framework that I find very useful. And I come to it often, because it helps clients understand how they can start making sense of the NASA control room, if you see what I mean.

Neal Schaffer:

Yeah, that's actually a brilliant analogy. And in all my years, I've never heard it put in those terms. So I think that's a really, really helpful, there is a need to diversify. And I love how you know that short, medium long term makes a lot of sense. And obviously, the biggest gains to be made are those long term. And not all of them pan out. But you know, it's sort of like the 8020 rule of 20% do then that's where you get tremendous ROI. And you're not paying ads in order to get that ROI, right, it becomes part of and it becomes this long term ROI, as we see with with content, I just actually today published an episode, I'm dating this podcast recording date, but about content, discover discoverability, and longevity, and really focusing on that long term ROI that you talked about, because so many people when we look at the short, or the mid term, and I mean, the name of this podcast is maximize your social influence. And I began my career in marketing as a social media marketer. So I see the benefits of it. But I also see a lot of companies that focus so much in the social media on the midterm that they forget the long term. And you can't really have you know, I believe, like you that that's really where the biggest bang for the buck is. But yeah, agencies want to sell a quick story. They want to show quick wins. And yeah, I couldn't agree with you more. So that's, that's really brilliant. Hopefully, that's gonna resonate with a lot of people to keep keep all that advice in flux. And you know what? No one with your devices wrong. It's all based on experiences. Yeah. And you know, Bob, you've worked with, you know, I'm sure dozens of companies through your career, I've worked with dozens of companies. And it's really those that just start podcasts that just base it on their own personal brand, where they haven't worked with a lot of companies, they're only working with a singular set of experience. And therefore, it's always going to be, you know, aligned with their personal experience what they've experienced, and therefore you should do this where I really think like everything else in life, diversity is key, and listening to a lot of different people. Right, listening to the bob gentles, the Neal Schaffer is that and really, you know, at the end of the day, if you want to be successful in business, you need to be a critical thinker. You need to be able to think you know, in analog terms All this information and make it your own. And I think that investment portfolio is really a great way to synthesize all that information and really pick and choose and find the gems that are going to drive your business forward.

Bob Gentle:

Yeah, I think it really does, because you can start to understand, okay, I need to the long term plays. They're painful. For a lot of people, especially introverts, they are difficult challenging things to do. Yeah. And you're not going to do that annually. Unless you really understand that there is going to be a payoff, there's going to be an ROI. Because it's a mountain to climb for some people. But the nice thing is, yes, if you claim it, there is the payoff. But you're right. I think if I walk into any corporate and I tell them, you're going to need to start a YouTube channel, there's a very good chance they're going to send me back out the door. And they're going to hire the agency that said, you just need to do ads.

Neal Schaffer:

Yeah, as Bob on cracker what YouTube channel What's he talking about? We should be doing Facebook ads. Yeah, I hear you. But you know, what's really amazing though, is and I'm just thinking from my own experience in blogging, of you know, recently publishing a guest blog post and seeing the next day it appear in the top 10 search results. Or, as I gained more authority in certain things on my own blog, seen my own new blog posts, not take a year or two to get to page one, but literally appear within a week. So that's where it gets really excited when you but but it takes time to get there because you need to build authority. You know, Google doesn't know who you are. YouTube doesn't know who you are Apple podcasts, don't know who you are until you have a track record. And you build a community and you build that engagement. So that's really the exciting thing. I wanted to ask you, Bob, you put blog, podcast, YouTube in that order, I would have put blog YouTube podcast. So I'm really curious as to why you put that priority order the way you did.

Bob Gentle:

The reason I did it, is I'm looking at the repurpose ability of the content. So how much juice Can you squeeze from each piece of content. So when you do a YouTube video, you probably have a script of some kind that you could use as a solo podcast episode, could also use that same script as a blog post. So you've had three hits, potentially. Whereas with a blog post, if that's where you're stopping, you're not going to have those additional hits. So that's, that's where, how I'm prioritizing that. Let's, yeah,

Neal Schaffer:

repurpose a bit, it makes a lot of sense. And man, we could have a whole separate conversation about that, but Okay, so but you know, we're advantageously, we're recording this near the end of the year. And I just, like I said, published an episode of my advisor, where you should put your marketing buck for the biggest bang, and that is more in that long term content that you talked about? What is your advice for, you know, the entrepreneurs, the marketers, the business owners that are listening, you know, moving into 2021? And this might even publish at the beginning of 2021. But nevertheless, what are the trends that you see? And where are you recommending your clients to be focusing more on in the new year,

Bob Gentle:

I think, if I look, in terms of force multiplier, for me, you can you can create all kinds of content. But as soon as you put a face on that content, it's, it's more potent, it's more powerful. Something I was thinking the other day, if you drive down the road, freeway, highway, motorway, whatever you call them, the big roads in your country, the brains taking in a million impressions every second. And what's interesting is, if you can imagine driving down the road, you're taking all these impressions. If you see somebody standing at the side of the road, and they're looking directly at your car, you're going to remember that all day long. And the brain is doing the same thing when you're scrolling. So just think about that, when you're creating any kind of content. How can I use my face, because the brain is hardwired, to continue to pay attention to faces that would I know it's not very technical, it's not very content. But your face is the most powerful thing you've got. It doesn't matter. If you think you're your butt ugly. It's a powerful thing.

Neal Schaffer:

I couldn't agree with you more, Bob. And as I was writing the age of influence, and realize you when you look at podcasting, and when you look at YouTube, and when you look at social media, it's dominated by people, not brands. Yeah. And I realized that the more you show of yourself of your raw humaneness, the more and deeper you can actually connect with others. And this is a challenge for business owners. I was just listening to another podcast today, you know, classic small business owner. They have business social media profiles, they have personal social media profiles, what should they do? I you know, I turned off, I used to have a blog called maximize social business. I moved it to Neal schaffer.com. one singular Neal Schaffer because I realized that when and maybe this is just for the coaches and consultants listening. But I realized that people didn't want to do business with a maximize social business, or PDCA. Social, which is the name my current company, they want to do business with Neal Schaffer. And I think that's a great place to be, because then it's hard to compete, right? Is the branding, the emotion, it's all sort of tied together in this personal connection, that's really hard for a brand to get into. So I couldn't agree with you more about showing more of who you are, and really getting deeply emotional, because that's what's going to create those tie. That's what's going to create those impressions, like you talk about driving on the highway of remembering people,

Bob Gentle:

I think is not just for the consultants. And the freelancers, though. It's if you look at any business, if you look at Tesla, or SpaceX, or you look at virgin, or you look at Amazon, you know, who's at the top of those businesses, it's true, and you know, who's at the top of those businesses, because those people put themselves out there. And people connect with those businesses quite differently. Because on an emotional level, it's very, very different. So I think this is available to any company, you can create a different kind of emotional connection, loyalty, by using your personal brand and personal influence.

Neal Schaffer:

That's very well said, Bob, and no, you're absolutely right now he's talking about with, you know, employee as influencer, the biggest influencer in any organization is the person on top. And when they leverage that, and I can see how, you know, we could talk about humanizing brands, what have you. But definitely when we think of Tesla, we think of Elan musk. And if there was no Elan Musk, we'd still obviously admire Tesla, but maybe not to the great degree, that we're tied to that product, knowing that it was built by one of the most brilliant minds in you know, that that of our generation at least, right?

Bob Gentle:

Yeah. That has a story. Yeah, somebody is telling you.

Neal Schaffer:

And we resonate with stories and we resonate with people. So that's really great advice to sort of close out this episode of The maximize your sales influence podcast, Bob, where can people go to find out more about you, your business and your podcast?

Bob Gentle:

You will find my podcast if you any player, just search the digital marketing entrepreneur show. You'll find me online at Bob gentle everywhere except Tick tock, because I'm having trouble with that one.

Neal Schaffer:

Okay. And the name of your business, your website,

Bob Gentle:

my website is amplify me dot agency. Awesome.

Neal Schaffer:

Whether you're having everybody, we'll put those in the show notes. Bob, thank you so much for coming on the show. You've offered some really great and really refreshing unique advice that I hope everybody listening will take advantage of.

Bob Gentle:

No, thank you. I have had great fun. And you have been an awesome host. I can't wait to listen.

Neal Schaffer:

Thank you so much, Bob. Hey, I hope you enjoyed that episode. And I just want to thank you for being a loyal listener, I will continue to work for your continued subscription in 2021 and beyond. And I want to thank those that have gone out of their way to actually write a recommendation for this show on their favorite podcast app, I want to give a shout out to great job Pat m, who recently reviewed this podcast, a great insight into all things digital and social media. I've been listening to Neil for several months now, parentheses I know late to the game, hey, you're never late to the game. In digital and social. I've always been saying that. I'll continue to say that. And I've learned so much from this podcast, every episode is packed with knowledge that I can use in my digital social strategy right away. 1010 would recommend for all marketers and business owners looking to get a leg up in the digital world. Thank you so much, Pat. And really, it's comments like these that really keep me going. Over the next few months, I am on my way to releasing a few new digital resources for you as I prepare for my next book. And I really hope to be launching that group business coaching community so that I can give personalized attention to more and more of my listeners who might need my advice for their business. If you'd like some one on one help, just another reminder, I do have a I call it fractional cmo consulting, but it's basically marketing coaching on a one on one basis where we meet at least one hour a week for a few months. And we can get a heck of a lot accomplished even at that rate. So if you're interested, I'll leave the link in the show notes. But regardless of all of this, if you want to keep up to date, just make sure that you go to my website, Neal Schaffer calm and in any one of the opt in widgets, either on a desktop on the right hand side, or on mobile at the very bottom, that you sign up and make sure you don't miss out when I have something exciting to announce. Hey, that's it for this week's episode of The maximize your social influence podcast. Wherever you are in the world, make it a great virtual social day. Bye Bye everybody. And Saigon nada.