A lot of businesses don't realize that, like blogs, podcasts are not just a personal content medium but can also be used by businesses. To explain the various benefits of podcasting for businesses, I am joined by Robert Loewenthal, Founder and CEO of Whooshkaa, Australia's leading podcast hosting solution who have been successfully expanding globally as we speak.
Robert will help enlighten you on:
- How some companies are using targeted podcasts as part of their outbound sales and marketing.
- What is a branded podcast?
- How can podcasts help bridge the communication gap during covid?
Episodes mentioned in the show:
179: The What, Why, and How of Podcasting
175: Why I am Investing Time in Being Interviewed on 100 Different Podcasts
Reference Links for Neal Schaffer: