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Aug. 21, 2020

174: How to Rethink Innovation to Grow Your Business [Carla Johnson Interview]

174: How to Rethink Innovation to Grow Your Business [Carla Johnson Interview]


What sets successful businesses and professionals apart? One might argue it is all about being able to innovate. Fortunately for our podcast listeners we have a very special guest, Carla Johnson, who has written a few compelling marketing books and will soon release her newest book, RE:Think Innovation. This podcast will be a sneak preview of that book, in which you will learn why:

1. People think innovation is only about the products and services they sell, and why they're wrong and missing a huge growth opportunity. 
2. There are things that iconic companies with big budgets do that you can learn from and apply right away for your business...if you know how.
3. You too can learn how to innovate through a simple, repeatable, scalable formula for how to take inspiration from any brand, experience or situation you have, and turn it into extraordinary outcomes for their business - startups, established Fortune 100 brands, and any organization in between. 

Links mentioned in the show:

Carla Johnson's Website: https://www.carlajohnson.co/

RE:Think Innovation by Carla Johnson: https://www.carlajohnson.co/author/

Reference Links for Neal Schaffer:

My Website: https://nealschaffer.com/

Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/

The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview