Social networks come (TikTok) and go (Google Plus), and some merely borrow the best features of other social networks to continue innovating (Instagram). The one thing about social media that has NOT changed since I began my career in social media marketing is that LinkedIn continues to be the best place for professional networking and B2B social media marketing.
Every year or two "newbie" marketers wake up to the potential that LinkedIn has for your marketing, but since I wrote two books on the subject in 2009 and 2011, I would argue that the potential has always been there. Similar to influencer marketing, marketers have tended to dismiss LinkedIn when they talk about social media marketing options. As part of my role as an educator, I have been creating a free ebook for sometime with best practices for using LinkedIn, and I'm psyched to announce that my newest version is now available for download. Listen to the full episode for an introduction and details on how to get your free copy!
This episode is being sponsored by Freshbooks and SocialBee, who have a special campaign for listeners of this podcast. You can see their special offerings by clicking here:
For those that want to win a copy of The Age of Influence, please make sure you send me a screenshot of your chosen review to firstname.lastname@example.org along with your mailing address.
Podcast episodes mentioned in the show:
163: LinkedIn Message Ads: The Convergence of Influencer Marketing and Paid Social
147: LinkedIn Ads: A Comprehensive Look [AJ Wilcox Interview]
Links mentioned in the show:
Maximizing LinkedIn for Business: https://nealschaffer.com/maximizing-linkedin-for-business
Reference Links for Neal Schaffer:
My Website: https://nealschaffer.com/
Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/
The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview