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Aug. 6, 2020

172: Navigating the Marketer's World of Constant Change: How to Thrive During a Pandemic [Ken Fitzpatrick Interview]

172: Navigating the Marketer's World of Constant Change: How to Thrive During a Pandemic [Ken Fitzpatrick Interview]

While the current coronavirus pandemic has provided us some urgency in which we need to tweak our marketing, the fact of the matter is that anyone in charge of marketing their business always need to pivot amidst the constant change that existed before we first heard the term "COVID-19." I can't think of anyone better to help guide us through this change than Ken Fitzpatrick, CEO of the Digital Marketing Institute, who provides:

  • an insight into how c-19 is bringing even more change to marketing
  • some perspective on marketer's fear of becoming irrelevant
  • what are the skillsets marketers need in the near future

This episode is being sponsored by Freshbooks and SocialBee, who have a special campaign for listeners of this podcast. You can see their special offerings by clicking here:

Freshbooks: https://nealschaffer.com/freshbookswin

SocialBee: https://nealschaffer.com/socialbeewin

For those that want to win a copy of The Age of Influence, please make sure you send me a screenshot of your chosen review to neal@nealschaffer.com along with your mailing address.

Links mentioned in the show:

Digital Marketing Institute: https://digitalmarketinginstitute.com/

Reference Links for Neal Schaffer:

My Website: https://nealschaffer.com/

Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/

The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview