You might be wondering what impact COVID-19 might be having on influencer marketing. After all, you can't fly freely around the world to take pictures of product in exotic locations. But, as you know, travel influencers only represent a small portion of the influencer marketing pie. Here is my advice for businesses trying to navigate the current uncertainty to figure out what role, if any, influencer marketing should have in your marketing strategy.
Once again, today's episode, like Episode 161 before it, is based off of a webinar I provided for the University of Jyvaskyla in Finland about marketing in the age of coronavirus.
Links mentioned in the show:
Freshbooks #IMakeaLiving Micro-Conference: https://nealschaffer.com/freshbooks
Jon Rettinger's YouTube Channel: https://www.youtube.com/channel/UCR0AnNR7sViH3TWMJl5jyxw
Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
Episodes mentioned in or related to this one:
161: The Hidden Power of Email Marketing to Scale Your Digital Influence (the other content from the similar webinar I presented on)
156: How to Pivot Your Marketing During the Coronavirus Pandemic
155: Why Your Business Needs to be More Human Than Ever During the Coronavirus Pandemic [Mark Schaefer Interview]
154: COVID-19: What Your Business Needs to Do to Survive During the Coronavirus Pandemic