One of the goals of influencer marketing is to incite the word of mouth marketing that organic social alone can't, but there are times that we will still pay to play and employ Paid Social as part of our marketing. How might we be able to use Paid Social as part of our influencer outreach? This is a case study from my own influencer marketing program for the launch of my new book, The Age of Influence, and how I am leveraging one of the unique and most cost-effective forms of Paid Social that many don't know exist or haven't utilized properly: LinkedIn Message Ads.
Links mentioned in the show:
My Marketing Book Giveaway: https://nealschaffer.com/marketing-books-giveaway/
The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview/
The Age of Influence on Amazon: https://nealschaffer.com/ageofinfluence
Episodes mentioned in the show:
157: Influencer Marketing before the Internet: A Personal Case Study to Help Guide You Towards Success Today
147: LinkedIn Ads: A Comprehensive Look (AJ Wilcox Interview)