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May 20, 2020

160: SEO and Social: Honing the Skills Needed for a Modern Marketer [Cyrus Shepard Interview]

160: SEO and Social: Honing the Skills Needed for a Modern Marketer [Cyrus Shepard Interview]

What is the connection, and even the similarities, that marketers who want to improve at both SEO as well as social media need to have? Join me in this interview with one of the world's leading experts, Cyrus Shepard, SEO Advisor for MOZ, as we discuss:

  • Why SEOs and Social Marketers both need to have a wide breadth of skills for writing across social pages, metadata and more
  • The way in which aligning SEO and Social skills can lead to more backlinks, improved engagement signals, and more owned SERP real estate for branded queries
  • How enhanced social media efforts can lead to higher search demand

Digital influence isn't just about influence on social networks. It includes influence you hold in the search engines! That's why this conversation was so exciting and stimulating for me, so I'm sure it will be worth your time.

In case you are new to the podcast, my new book The Age of Influence can be bought at any major bookseller worldwide. Here's a link to the Amazon USA page for it: https://nealschaffer.com/ageofinfluence

Thanks for listening and sharing this podcast with your friends, checking out my Age of Influence book, and subscribing and reviewing on whichever app you use to listen to this podcast! If you are interested in appearing on this show, please feel free to email me: neal at nealschaffer dot com. Thanks!