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May 21, 2013

16: The Secret to Business Success on Google Plus?

16: The Secret to Business Success on Google Plus?

Neal Schaffer reveals the secret fact that businesses should know in order to leverage the potential that is Google Plus.

 

Transcript

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Welcome to another edition of social business Unplugged. Practical advice on how to leverage social media for your business. Now the host of Social Business Unplugged, author of the forthcoming book Maximize Your Social, published by Wiley and founder of Windmill Networking Meal Schaefer. Greetings, everybody and thank you for listening to another edition of social business. Unplug Neil Schaffer. Coming at You from Orange County, California today and today I want to talk about the topic of Google, plus off blogged about Google. Plus, we have one of the foremost experts on Google, plus Mark Trap Hagen, who blog's on windmill networking about Google Plus and in fact, this week for the first time. Although I include Google, Plus is all of my social media strategies. I recommend all my clients that they set up shop on Google plus and become a active member of that platform, and I have included Google, plus every time I speak on social media, including my class at Records University as part of the mini social media MBA program. For the first time this week, I did my 1st 90 minute webinar on Google plus four business, not the personal profile use, but the business use of Google. Plus for all those businesses that are still scratching your head and saying, Well, none of my friends run Google. Plus, why do we need a presence there? I already actually wrote a block post with that exact same title. It doesn't matter if your friends are on Google plus or not. I want to share with you what I shared with others on that weapon. Or in fact, if you send me an email, I can send you a link and you can still access that weapon are the recorded version if you're interested. But really, what I want to talk about and this is gonna be the title of an upcoming block post. Like I said, I always try to give you my podcast, listeners. The first scoop on anything that I'm gonna block about is that Google? Plus, I'm gonna I'm gonna throw this out there, okay? And there's gonna be some people on Google. Plus that may not be happy about it, But Google, plus this week made changes to the user interface. There's all these people saying, Well, it doesn't change anything or, you know, people that aren't on Google plus is saying, Oh, you know, it still doesn't change anything. People that are already on Google plus or most of more like, Wow, this is great. It doesn't really matter and none of this matters And whether Google Plus is a ghost town. None of this matters at all because Google Plus is more important to businesses than the people. Okay, think about that. We've had social networks that are based on people, right? Social networks are people that have user profiles, that post user generated content. That's sort of the general definition of a social network. Now Google Plus is a little bit different. We all know it's different because it's Google, but I don't think people really get the fundamental difference. A social network, in essence, is a community now. Google Plus has a community component to it. Don't get me wrong. And there are famous brands like H and M athletes like David Beckham games like angry birds that actually have Maur Google Plus followers than Twitter followers and I covered the details in that webinar. But Google Plus is not and was never intended to be a social network. If there's a community aspect that grows from it all the better, and I'm a member of the community. I've met some great people, and no matter what interest you have in life, I believe that there is a a soulmate for you on Google Plus. But from a business perspective, I really want to break it down to the easiest way to understand the importance of Google. Plus for business like this. And I'm gonna do with a comparative look at another social media platform. And I like to use this with Google plans, because it really is. I don't even think it's Facebook and honesty. It's really Maur Twitter than anything else because of the public platform that it is similar to Twitter. But there's a correlation here with linked him. Now if you are on linked in, you want from a personal profile perspective, and that when I wrote my first book, Windmill Networking Understanding, leveraging a maximizing Lincoln and my second book Maximizing Lengthen for Sales and Social Media Marketing. Regardless, if you're using linked in for professional networking or if you were using Lincoln for business, the same concept applies that you want to fill out your personal profile with as much information. You want to fill out all the companies that you work for. You want to put in every school that you've gone, too. You want to put in every single niche key word that describes your products, your company. What have you because people obviously do a lot of searches on lengthen, and you want to create as many touch points throughout that linked in database that you can. And the more you do that the Maur opportunities you're giving for other linked in users to find you. Hopefully, you're not in your head as you listen to this, and I really wish I could see what you're doing that I'm talking to you here. But regardless of that, Google Plus is a social layer, has a community. A community has been developed of the social layer, but it is a social layer that ties together all of Google's products. This is something that the VP of engineering at Google, who's in charge of Google plus a said, and it's something that a lot of people just forget. It ties together. Google search. It ties together Google Mail or Gmail YouTube with Google, plus hangout and hangouts on air AdWords with plus ones for the companies that are advertising. In essence, if Google wants to give you the most relevant search results and personal search results possible, they need your input and the more input you give them into the things that you like and the people that you interact with and what contact you interact with and what you like and what you post that's what that community fabric that is Google plus that we think of as a social network is four. But that information feeds and everything else that Google does and Google and yourself, if you are a Google user, are all the better for it. That's why we're seeing with Google, plus search your world. That type of search results is Google's trying to figure out how to use those results in your search results. So I'm talking about people now, but that the thesis here is and there are benefits for people. Don't get me wrong, and we could talk about Google authorship and Google off the rink and what have you and I won't even I don't even need to go that far. You should already understand the potential benefits for people. But it's really for businesses. Okay, because think of how important Google is to your business. Let's face it, even windmill networking. As active as I am in social media, I still get a majority of my website traffic from Google searches. I published a lot of content. I have a lot of great contributors thought leaders that are posting content, also active in social media. And it all works together to give the content on women that working more authority, which therefore means it gets better search rankings and therefore getting better. Search traffic companies spend a lot of money on Google AdWords to spend a lot of money on S E O if you want to attract Google users. Users of Google Web searches is a definition of a Google user, and there are probably as many if not more Google users than there are Facebook users, right, because we know that Google search has maybe a 2/3 market share by establishing a Google plus page posting content linking your page with all your other digital properties through the about section on your Google plus page, you are now creating a CZ. Many touch points as possible with as many Google users as possible. Just like completely filling out your Lincoln profile. I'm hoping I'm giving you an ah ha moment. I'm gonna talk more about this when I publish my blockbuster look out for in the next week or two, but it is that important. It doesn't matter if anyone's and Google plus or not. That's the community aspect, which I think is still great. And I still think your business will find benefits from and in fact, the more influence you are in the community. The more signals that go back to Google as well, the more it's gonna help you generate more quality touch points with more relevant Google users. That's it for today, everybody. I hope you enjoy this. Hope you change your mind would love your rating on iTunes. Make it a great day. Bye bye. Thanks for listening to another edition of social business unplugged. We appreciate your subscribing to our podcast. Please help us spread the word by sharing it on social media or adding your rating and comments in iTunes. If you would like to appear on the podcast or have content that you would like covered, please contact Neil Schaefer. Kneel at windmill networking dot com. Also, please subscribe to the windmill networking blogger on social media Strategy at windmill networking dot com. Thanks again and make it a great day.