The importance of focus in everything you do in social media marketing: Platforms, content, and objectives.
speaker 0: 0:00
Welcome to another edition of social business Unplugged. Practical advice on how to leverage social media for your business. Now the host of Social Business Unplugged, author of the forthcoming book Maximize Your Social, published by Wiley and founder of Windmill Networking Meal Schaefer. Greetings, Everybody kneel Shaefer again and welcome to another episode of Social Business Unplugged. It's not like I travel in business every week, but this time I am in Santa Clara, California, where I'm actually doing my own internal RND. I think that anybody that is active in social media, anybody that's active in business, has a need for their own internal RND to stay ahead of their game, to network with other people and to learn auxiliary skills that can help them succeed in business and in life. So I'm actually appear at something called the Experts Academy, something put on by a gentleman named Brandon Brochard and amazing already met people that I knew from Orange County as well as others that are active in social media and doing amazing things. And Brandon is amazing speaker. In fact, one of the most amazing speakers have ever seen. He's written a few books. The Millionaire messenger and what have you. But this podcast is not about him. But it's about an important concept that he brought up that I think is important as well, in how your business is love ranging social media. And it really comes down to one word. Focus. There are so many things that your business or you yourself probably want to achieve through social media. So many things you want to talk about so many platforms you want to be on, and I face the same issue. I have a lot of little projects that I like the launch, and those of you who know me well know that I probably have 10 or 20 projects that at any moment I'd like to go full steam ahead on. The problem is, the less focus you have in social media. It truly comes down to the less you get done right, so focus in social means. A few things. Number one. When we talk about creating that social media strategy, what is going to be the focus in terms of your objective? What is your primary objective? Every company, and if you're a large enterprise, we have 10 different departments that each are implementing social media is part of a social business. It's one story, but if you're a smaller business or you're in social media for a number of different reasons and you want to know how you can do better, it often comes down to focusing on doing one thing right. And I find this is a problem that most company and most people and even myself fall prey to at times. So it's picking that one objective, and it maybe it's picking that one platform and maybe a few blawg. It's picking that one subject matter, and I like to talk about when creating the social media strategy. The need to create an anchor, okay, and anchor has many, many different components to it and anger Kamina competitors that is going to be used to generate your baseline metrics for your own our wine to see how effective your organization is in social media, It can also be your anger content, your anchor objective, that primary thing that is going to drive your company's success in social. We've heard so many people say, Look, you don't need to be on all the platforms in full agreement. I know people that have unplugged from Facebook and that on Google, plus people that have unplugged from Pinterest and in that on Instagram, and there's no one right way to do it. It all comes down to not only where you want to build a community, but what you want to build a community around, because obviously, certain platforms are better for certain things, like visuals that other platforms that are better for conversations, for instance, or deeper discussions that we might have in a platform like Google Plus or even Lincoln Group. So by focusing on doing one thing well, we can ensure that we begin to implement something. And that's the failure I see so many people make. And so many businesses make, whether it's for the professional use of social media or the business use is not doing anything is reading. Block posts may be listening to podcasts like these air Reading women networking spot, block post or buying books or attending Webinars. If you don't implement, it's good for nothing. And instead of implementing everything, just start with one thing. Take baby steps. You'll thank me afterwards because what happens is that sometimes we're afraid to move forward. We're afraid that we're going to say the wrong thing. We're afraid that we're too late. We're afraid that we're gonna have nothing to say. Look, your business, you as a person have been successful because you have something that nobody else has. Right and social media is just an extension of that. It's an extension of sharing that of conversing with others, of finding useful information, finding people that can help your organization or that you can collaborate with. It's really no different than life in general and meeting people like I did today at this experts academy. So I really want you to think hard. And if you feel like you're spending a lot of wheels, spin a lot of cycles and not getting a lot accomplished, not seeing the Arli, I want you to take some withdrawals. I want youto thrall from maybe one platform. Or maybe if you're curating or blogging on different types of content, get back to your anger content. My own blogged women networking began as a word President calm Blawg that actually launched on linked in Lincoln, used to have these applications. When was the WordPress application actually launched in Arlington in July of 2008 right? And until I finished my first book, women that working, understanding, leveraging a maximizing. Think. Then I finished the rough draft of that in March of 2009. Didn't publish the September, but it was really, you know, after I finished, it's like, you know, there's more to social media than just linked in. And that's when I began blogging. I think it was April 2000 on different topics, and this is evolved to the point where my next book, Maximize Your Social, is on all of the platforms, right? I never wanted to be a one trick pony and everybody that knows meat. It has heard me say that before because businesses need help on all the platforms. You don't pick a platform, you align your strategy with the platform based on your objectives, right? So for me, that was important to block about other things. But you know what? Lincoln is still the anchor content of my block. I know if I have nothing the block about that, if I come back to linked in, I know that I already have a community. For that. I have an audience for it. In fact, I have in Google's eyes, I have credibility for it because I've been blogging about it so long. I want each of you to build that same authority by sticking to one topic. It's like with the CEO. If all of a sudden you start blogging about five completely different topics, it's hard for Google to figure out what your blog's about. And guess what? It's hard for people to figure out what you're about as well or other businesses so stained with the focus. Staying crystal clear on the audience, on the platforms, on the content on the objective is sort of an evergreen thing that you're always gonna need to d'oh! And perhaps if we can compare it to Steve Jobs, who may arrest in peace, who said that every morning he would look at himself in the mirror and say, Do I really love what I'm doing? What can I be doing better and what Have you really give yourself the same sanity? Check every day, Go back to that objective In your strategy, go back to that focus that maybe you decide on right now. If you're listening to this podcast and try your best to stick on it. Now, if you have the focus and you're doing really well, well, it's time to extend upon that right. It's time to branch out, maybe into different platforms in different subjects. But the problem is that most companies and people start the opposite way by spreading themselves that way too far. Without that initial focus, I hope this podcast has been useful. I appreciate your comments, your requests and your readings and iTunes. That's it, everybody thinks. Make it a great day. Bye bye. Thanks for listening to another edition of Social Business Unplugged. We appreciate your subscribing to our podcast. Please help us spread the word by sharing it on social media or adding your rating and comments in iTunes. If you would like to appear on the podcast or have content that you would like covered, please contact Neil Schaefer. Kneel at windmill networking dot com. Also, please subscribe to the windmill networking blogger on social media strategy at windmill networking dot com. Thanks again and make it a great day