Welcome to the new website for the Your Digital Marketing Coach podcast!
May 1, 2013

14: The Evolution of Social Media Dashboards

14: The Evolution of Social Media Dashboards

Join me as I share my own usage of and reviews of popular social media dashboards while also recommending some new ones for you to explore.

 

Transcript

speaker 0:   0:00
Welcome to another edition of social business Unplugged. Practical advice on how to leverage social media for your business Now the host of Social Business Unplugged, author of the forthcoming book Maximize Your Social, published by Wiley and founder of Windmill Networking, Neil Shaper. Greetings, everybody kneel Schaffer here. I hope you're having a great day wherever you are in the world, you know. Last podcast. We had an interview with Ian Cleary, where he talked about social media tools. I'm actually working on a block post, comparing lesser known social media dashboards and why you may want to consider them. For social media marketers, we become very attached to our dashboard. It becomes an app, like a Google Mail or an outlook or a Microsoft Word or Power Point or Excel. It becomes something that we use on a daily basis. We use it as if it was our email clients, and therefore it's really important not only to find the one that you feel most comfortable with, both in terms of functionality as well as user interface, but also over time, the way that your company or you use social media the way that social media evolves and the evolution of social media dashboards means that I believe, just as you should be auditing your social media on a regular basis, it almost makes sense every few months or so to take a step back. And look what else is out there. In the world of social media dashboards, I think it's really helpful because, as you know, if you spend an hour a day on a dashboard, whether it's a hoot suite or what have you, and there's something out there that can save you 10% of your time, you've just saved yourself or found two more new hours a month that you can use for something else. So I'm all about efficiency in productivity and social media, and it's the only thing that keeps me as well as many social media market are saying. So let me just give you a personal introduction about my own evolution of using Twitter, you know, social media dashboards. This is actually sort of a preview of my upcoming book, Maximize Your Social, which is finally available for preorder on Amazon, is gonna be released by wildly in September 30th. But obviously I'm not trying to pitch in the book to you. It's really about finding the right social media dashboard. And it begins with Twitter because if you're not using Twitter heavily, it doesn't matter. You manage Ling ding a ling ding. You manage Facebook on Facebook, you can get by and there's some great Facebook cops like Post planner intent, which I recommend as well. And that was one that Ian clear you mentioned in our last podcast, which I hope you listen to a CZ well, but Twitter is the one where just if you wanted to manage two different accounts at the same time, you know how much of a hassle it is. And therefore, if you use Twitter actively and if you're using it on behalf of your business as well as yourself, you have to accounts. You need to be honest ultra media dashboard. So I started from twitter dot com, and I joined Twitter like November of 2008 and at the time, tweetdeck was the big thing. Now Tweetdeck looks cool, right? That black background and you know it beeps every time you get a new app mention or something new in the timeline. But if you're an active Twitter, user like I am. That thing was deep in left and right. I couldn't handle it, But there was another sort of list functionality. I think it was even before Twitter had Twitter lists, all of my accounts weren't showing up. And I said, You know, if I'm gonna be using a dashboard like this, the data has to be accurate. So I moved away from Tweetdeck. Another thing that I realized about Tweetdeck is now it runs on browsers. But in the old days, it only ran on adobe air. And if it only runs in adobe air, I noticed that I would tweet out in Japanese once in a while. And I got these people say, Neil, why did you send out a blank tweet? Not ask what Twitter upper you're using And they were all using tweetdeck. So there was an issue with international language display, which for me, is critical. I don't tweet that often in Japanese, but obviously because I do business there and I speak the language, it's important to me. So I moved on a hoot suite like everybody else and whose sweet is a great tool. I am still a subscriber to hoot suite. I still evangelize for them. They're good for whether you're a solo user, whether you're a small business or whether you're an enterprise, they have you covered and by far their the most integrated dashboard out there with any single app you know, with its instagram er, serum tools or email marketing tools. They are. They're so who so it's obviously very powerful, but I was having a problem with Hoot Suite. The problem all the time with Hoot suite was I get a lot of that mentions a day and you go throughout. Mentions column in your direct message column, and you know they have things where you can filter by klout score and sword and what have you. But the problem is that I kept forgetting what I already replied to. And as I mentioned that, once you become more more active in social, your social stream in terms of at mentions or direct messages, it becomes an inbox, right. It becomes like an email inbox and hood sweet lock that feature, and it was at that time where I found out about something called Sprout Social. So like I said, I'm still hoot Suite member and I still use it for certain things. But I moved the majority of my tweeting over to sprout social really loved their platform. Just a great user interface, easy to use. And I had the ability to archive my tweets. I'm still a sponsor. Lt's a user. But the way that you archive is sort of slow, it's a great feature and like I said, I still use it. But you know, I'm thinking, Is there a more efficient way of using a social media dashboard out there? And lo and behold, incomes market me sweet now Little disclaimer Market Me Sweets Founder and CEO Tammy Convento is actually a blogger at Windmill Networking, but it was really about the same time that she asked about blogging that I was already looking into their tool because I was having some issues with sprouts ocean. There's no need to go into details. I'm very, very heavy user. I think for the average user, you're not gonna friend in any problems. Like I said, I'm still a paid subscriber to sprout social, so I love their technology like I love hoot Suite. But now I'm also paid subscriber to market me sweet and market me sweet goes one above sprout social and that it allows me to very, very quickly through what they call smart in boxes. Once off, literally over a over a at mentioned it will eliminate it and basically archive it on my behalf. The next time I refresh the screen, or if I wait long enough, it'll refresh automatically. So that's a really, really cool killer timesaver functionality. The other real cool timesaver functionality they have is the ability, and I work with a community manager for women networking, and there are different types of tweets that I need to respond to, or that I'd like my community manager to respond to. And the ability to sort of segment those different tasks by using different colored flags is a system that market me sweet has that I think is killer as well, and market me sweet actually has a whole host of other functionality. And so those who is sweet and so does about social, for that matter. So you know, as I'm talking about where I am right now with my dashboard and if you haven't tried tweetdeck hootsuite sprout social market me sweet. You call yourself a bare minimum of checking them out, doing the free trials and seeing what you may be missing out on. There's a number of different absent. I am in a very, very early stages of analyzing, and I'm not gonna have time for this podcast. But I wanted to just give you the names of those APS that I think are interesting that you're going to see me blogging about in the future as I do my own audit to see Hey, what else is out there? So there's something called viral heat. Viral heat starts at 9 99 a month, although they do have Excuse me, they have a free account viral heat dot com. The CW dashboard lets you do e mails and text messages so it's almost like social email really meant more for Internet marketers, perhaps, and C. W. Dash board dot com starts at $99 a month. You know, market me Sweet is a paid up sprout socials of paid up. I have no problem if you're trying to generate six figures of income from your marketing program, and you don't want to pay 9 99 or even 99 99 99 month. And if it saves you a few hours a month or even one hour month, I'm assuming that you price yourself at least $100 an hour. Even if you have $50 an hour $25 an hour. If it saves you 24 hours a month, it's worth it, right? So that's the CW dashboard. We also have media funnel dot com. Media Funnel is starting at 5 95 They also have a 29 95 a month, as well as an enterprise plan we have send herbal dot com S E N D I B l E starts at 39. 99 a month. In the 69 99 4 99 We are gargoyles social, which is probably the most expensive of these, which is at $200 a month. But this has Maur marketing automation, really more than just a pure social media dashboard. We have social motives S o c i a l M o T u s dot com, which is $15 a month, and then we have raven tools dot com now Raven tools rave in was originally sort of like an Internet marketing type of application that have now added social media functionality to them. And then we have the final will be bottle nose dot com has its own sort of secret weapon, and you'll have to look at their passport to check out what it is. If you don't want to write all these down, you can go to windmill networking dot com on the very top. There's a menu where it says social media tools and APS, and if you press that, you'll be able to click right through all these different APS. But I just wanted to give you a preview as to what I'm looking at and giving you sort of the quick preview before everybody else gets it. Sort of our secret that if you haven't heard of these APs, check him out before I write the block post on himself. That's it for another edition of Social business unplugged. I look forward to speaking with you next week. Make it a great day. Bye bye, everybody. Thanks for listening to another edition of social business on plug. We appreciate your subscribing to our podcast and would be honored by your ratings and comments on iTunes. Please feel free to spread the word about this podcast. And if you would like to appear on this podcast or have content that you would like covered, please contact meal Schaefer neo at windmill networking dot com. Also, please subscribe to the windmill networking log on social media strategy at www windmill networking dot com. Thanks again and make it a great day.