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June 25, 2015

113: My New Video Workshop: Content Marketing for Social

113: My New Video Workshop: Content Marketing for Social

This week on the podcast, Neal is sharing a new project with you. In his social media consulting business, he gets very broad and occasionally vague requests all the time, and there’s just no way he can help every person that reaches out. So Neal has decided to repackage the content he creates for trainings and make it available to more people. The first version of this is a 9-day online video workshop, complete with videos, worksheets, and a forum where you can chat with Neal. In this week’s episode you can learn more about why he’s starting this project, what this first version will be all about, and how you can join the party.

Transcript

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welcome to maximize your social actionable advice on how your business can maximize your social media presence. Now the host of Maximize Your Social Social Media Author, speaker, consultant, founder of Maximize Social Business, The Social Media Centre of Excellence and the Social Tool Summit. Neil Shaper Everybody, this is Neil Schaefer and this is the Maximize your social podcast. Welcome to another episode in the life of social media. Author, speaker, consultant Schaefer. You know, I often get very, very broad requests for social media help, and I want to use that as a lead into today's topic, which is how I plan to scale my own social media consultancy to help more people. You know, this podcast, My block post. My books are all part of my mission on educating businesses and professionals on best practices and social media. But often the work I need to do comes down to request that I get similar to something like this, and this is literally from the email that I received that I'll share with you and maybe some of you have wanted similar help in the past or still looking for this sort of help, and I want to tell you how I would respond and how I can best help you. So here we go. We're interested in reaching well, a certain demographic in foreign markets using social media as well as broadening our reached domestically. We've recently set up our social network, a paid social network, be page and social network seepage. I'll be interested to know what your plan would be to help us accomplish this when that's it pretty crazy, right? Because at the end of it and I take toe repeat myself. But social media replaces nothing complements everything without social media in the equation. How are you getting leads? How are you promoting your business? Do you even sell the foreign markets? Do you have a product that is saleable in foreign markets? Are there any regulatory issues that might prevent you from selling into foreign markets? You begin to see how time in and time out social media consultant becomes business consulting and without first responding to these questions and understanding objectives, well, we want to reach people in foreign markets, will reach people. So do you just want to have a promoted tweet that gets displayed to them on Twitter or Do you want them to do something? What is that specific objective Broad Nina reached domestically. Okay, well, describe what that is. What? What What exactly are you trying to get? New sign ups trying to get more website visitors? Well, what exactly is the objective? And what exactly will be the k p I that we can use to measure the success of what you're doing? So for any of you out there looking to do more, But so So you first have to answer the questions that come before social media, right? And I literally, you know, I got this email two weeks ago, and I saved it in my in box because I wanted to bring up on this podcast. That's just an example. And I still get, you know, people that are fairly familiar with social media saying, Neal, what do you think about Facebook, abs Or what you think about yelp or, you know, whatever it might be and it really comes down to You know, everything else I talked about without trying any of these. You don't know how effective they are. And what I've learned over time is that you need to have a process in place. You know, maximize your social obviously goes over this process in more detail, but you need to have a process in place in order to test and measure and optimize what you do. And I'm really happy to announce with this podcast that part of how I planned to scale my own consultancy to help more people is to take the content that I've developed for my corporate clients, my corporate training, corporate speaking that I do and package in a way so that it's available for more people. And the Social Media Centre of Excellence, which I will be launching soon, is really the first step in doing that in having regular events. I've been doing regular events with experts connection. We do 90 minutes, social media weapon ours on a regular basis, and today I am announcing another product to add to that list of other things I'm doing. It is a new nine day online video workshop called Content Marketing for Social that is available on the pop expert dot com platform. You could go to pop expert dot com, or you can go to any of my social properties, and you'll probably find a link and, if you're lucky, a 50% discount for the course, but really what it comes down to and why I chose the topic of content marketing for social. It's funny because when I started developing the contents for this workshop, I wanted it to be a way to respond to those requests I get for social media help like that email that I just read to you. So here's the process that you go through. And I wanted to be a little bit different than reading a book like Maximize Your Social, actually me speaking and video format with work sheets, as well as a private forum where I can respond to questions in real time. So really, the methodology that I use it, I sort of want to introduce on this podcast whether or not you end up attending my workshop. But I love you checked it out, but even if you don't not a big deal. But I do want to go through the methodology because I think it could really help you, and it really begins with understanding the role of content and social media. I talk about the convergence of information communication If you read my, where should you focus your social media efforts in 2015 Block post on maximize social business as well as on this podcast. The number one thing I talked about was content. Content is the game changer is the way that companies can level the playing field by offering unique, resourceful educational with entertainment value content. And that's why, whenever we talk about what you're gonna do in social media, whether it's that company looking to do outreach, what have you? It's gonna come down to the content, the content that they share, the content that they used to engage in conversations. Now there's a lot of different type of content, right? If your audience is on instagram, your contents gonna be visual. But there's photos. There's also a short video, right. There's long form video. There's discussions like in Lincoln Groups is blocked poster status updates Whenever I put the slide up. When I speak on different types of content, there's, I don't know, maybe a dozen different types. So you really got to decide what is gonna be the easiest for you. What makes the most sense for your product and go through on that. And then we get to how we actually, once we've decided on the different types of content, how to create content that's gonna drive our social media program forward. Because Web copy is not social media content, right? It needs to be developed in a way that understands that social media was made for people, not for businesses and businesses need to understand that and create compelling contents that will be engaging in social media. Otherwise, your messages just look like spam to the average social media user, right? And when we talk about the content, I like to put specific significance on the importance of visual content, the visual content not just because of the social networks like Instagram Snapchat or Pinterest or YouTube, or use dreamer meerkat a periscope but even on Facebook. Twitter linked in Google. Plus the visuals will appear prominently, and it could be the deciding factor whether or not someone actually sees your content as well as whether or not they're gonna click through in your content. I also like to talk about the role of content curation. You don't have to create all the content yourself. In fact, it's invaluable to access the content that others are creating, especially if they're your employees of your fans. And use this as part of your social media strategy. Because if we're just talking about yourself, well, I don't know how many new followers you'll get that I don't know how many or go to engage with you. Now, if you're a big brand, like a Coca Cola, you can get away with it. But for most small businesses, you can't and therefore you need tohave, a concentration strategy in place. You also need to have access to a few what I like to call tools of the trade. You know that I found that social tool summit, and you know that I'm passionate about the message that if you want to scale your social, there's only a few things you can do when tools or one of the most effective ways to do it, you need to pick the right tools of the trade that are gonna help you not only in creating better content but also in managing your social media and measuring your social media more effectively. Finally, we get to choosing which social network to investor time in and going beyond that, I think paid social has become mainstream. Now. I saw stop somewhere that 92% of marketers surveyed have actually already done advertising on Facebook. I don't think it's mysterious and high, but paid social is really mainstream now, and I think it needs to become a mainstream part of even the smallest of businesses social media marketing, maybe especially the small business, social media marketing. And then we need to put all this together and measure the R A y of all this content marketing you're doing in social media. And that, in essence, is a synopsis of this nine day video workshop that I created, including these actionable worksheets that go along with the videos to help. You better internalize the message in this first really, really unique offering that I'm doing once again together with pop expert dot com. So I can't help every business out there. I'm hoping through educational content on social media, centre of Excellence. In the near future, I'll be able to help more, and I hope that if you have questions you want me to answer on this podcast that you email me, make a comment on iTunes on soundcloud on one of my social postings. Whatever it might be, let me know what your questions are. I'm gonna do my best to answer them as well here on this podcast. But it comes down to social media is more than just answering a simple question. There's a whole process involved that involves a lot of different concepts. If you have time read, maximize your social. If you don't have time, I hope that you'll spend a little bit of money to check out this workshop on pop expert dot com Content Marketing for Social I really hate to sound like an advertisement. I'm gonna stop there, but I'm really passionate about what I d'oh. I'm passionate about the education, and I'm really confident that those of you who do enroll in this workshop are gonna find immense value in doing so. So that's it for this episode of Maximize Your Social Man were at the end of June, the end of que tu if there's objectives you had for your social media, for your business and cue to now is the time to do it. We got summer vacation coming up. My kids are already at a school this next podcast next week is probably going to becoming you from Japan, of all places where I'll be traveling, that I go back every year for both business and for leisure to see family and friends. But, hey, I'm gonna stop there. Thanks again for listening. I really appreciate all your iTunes ratings comments, anyone you can introduce this podcast to, and, as I like to say, wherever you are in the world, make it a great social day, wishing you all the best and help to talk to you again soon. Bye bye, everybody. Thanks for listening. To maximize your social. We appreciate all of your iTunes subscriptions, ratings and comments. If you would like to appear on this show or recommend content, please contact Neil Schaefer at Neil at Maximize Your social dot com. Please also make sure to check out Neil's New Community Social Media Centre of Excellence at Social Media, c o e dot com as well as meals. First social media event. The Social Tool Summit, which will be in Boston on May 12 and in the Bay Area this fall. Thanks again and make it a social day