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March 29, 2013

11: Google Plus vs Facebook vs Twitter vs LinkedIn: The Grand Experiment!

11: Google Plus vs Facebook vs Twitter vs LinkedIn: The Grand Experiment!

Through an experimental post, you will quickly discover the differences between the major 4 platforms and discover value in Google Plus that you might not have seen before.

 

Transcript

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take, take, take, take enjoyment. Welcome to social business Unplugged, Helping you understand in plain English how to best leverage social media for your business. And now here's the founder of Windmill Networking Meal shaper. Greetings, everybody kneel. Schaefer and I am coming to you today from Tokyo, Japan. I am almost done with my All Nippon Airways brand ambassador trip to Okinawa, and I thought I'd take this opportunity for one last time to be able to present to you from overseas where, actually I can look down from a hotel window and see cherry blossoms in full bloom. It's actually very rare that you would see cherry blossoms in full bloom this early in Tokyo. Anyway, it is a serendipity in which we begin our podcast today. I'm gonna talk about the differences. Well, one big difference between Facebook and Google plus, and I'm also gonna bring in my on upon Airways brand ambassador trip as well as this notion of experimentation social media to give you a fuller and deeper description of the really unique professional community that is developing on Google, plus a community very different than link then. But I believe for every professional house inherent benefits to become a member of. If you haven't seen those so far, so well, let's start this last week in Japan, in Okinawa, with my fellow and a brand ambassadors has really changed the way that I look at Google. Plus, what I started doing for the first time, actually is whatever I posted on Facebook, I would just post on Google. Plus now I was sharing a lot of photos from Okinawa. The people, the sights, the places we stayed. What have you but my fellow brand ambassadors Yukari, Peerless John. I could never pronounce his last name correctly, and he'll kill me for that if he ever listen to this. But I doubt he ever well, he's a busy guy. John Pas as it is, and Cali Lewis. Now John and Callie are from Geek Beat TV. So if you're a geek or you in the gadgets and tech reviews, they're very, very well known. They also have, from the first day strategically invested in Google, plus, now John have 37,500 people in the circles, not too shabby. Callie, who is a former model, has 1,985,000 people in her circles. To put that in perspective, my Madi acI musician client has a little bit over one million Twitter followers that's seen as being pretty significant in Mexico. He would be in the top 50 in terms of people with followers. Cali Lewis on Google Plus has doubled that. So first of all, you start to see hopefully a difference there. There's very few musicians that are even on Google Plus, and if they are on most of them, with exception of a few like Britney Spears, have nowhere near that sort of number. But really, when we start looking behind that, we start seeing that Google Plus it developed three in a very different community. In fact, I was talking to Cal yesterday about the differences between Google plus communities linked in groups. Google Plus is a bit Twitter because it's very public. It's also a bit linked in because it's actually very professional in a different way, and over the last 12 months I think that a lot of people have felt that they're linked in user experience has been well for lack of a better word, has taken a turn for the worst, whether It's the introduction of new features, getting new emails that they didn't end up subscribing for didn't originally subscribe for or just the never ending spam be never ending self promotion that we see. Lincoln also has some technical infrastructure issues, meaning that sometimes when I try to reply to someone who commented a status update, I can't I go to a blank page. And when I commented on that on Google Plus, actually a few other people said they have the same experience. Google Plus actually is probably the most technically advanced social networking platform, the only one where you can engage from your phone very, very easily. You can do that on other networks, but the addition of being able to do that within Gmail fuse Google Mail is what really sets Google plus apart also just firm control. If you see spam in a comment, it's very easy to report that person. You can also easily moderate communities. What have you so you'll see the part Twitter part linked him. But the reason why I'm really excited about Google plus as a professional networking platform that someday may surpass Linden is the nature of the people in the nature of the conversation. So this is where I want to introduce this part about experimentation. How do you experiment? Social media. I always talk about the need for never ending experimentation on social media because it's always changing. So here's a good one. Now John is an awesome photographer. He's an awesome man you for for many different skills. But he really is a skilled photographer. He took a picture of me in Okinawa after we had gone snorkeling, and I was in a casual mood, and it's sort of a funny picture, but it's really a good looking picture. And because I don't have many good looking pictures of me, I threw it up once again I posted on Google, Plus I posted on Facebook. I said, Hey, truth be told the wood and I actually repeating when I what I wrote. Truth be told, the wizard of many things, John Pas as Otis took this picture of me at the Ho Chinoy, a resort in tacky Tony Island, Okinawa, Japan. As you can see, I was in a casual mood, so I'm gonna let you decide should I use this is my new profile pic. Please comment Yea or nay now on Google. Plus, I specifically have a profile pic, which is a line with what I have on Twitter and ink in Van. As for Seo best practices, that said that your Google plus profile image should really match the profile images that most represent you throughout the Internet. So that's what I use now on Facebook and on Empire Avenue. I'm all used a more playful image of me Easy. My fingers is a frame and stolen my suit, but it's obviously a little bit more playful for those more playful environment. So just to see how far Google Plus has come when I put up this photo and I did the same thing on Facebook, I'm just gonna give you some of the comments that I got from people just to give you an idea of the difference in the atmosphere between the two networks. So Google, plus Thomas Finley, Awesome guy, one of my biggest fans. I think we all have fans out there friends, people in our network that end up sharing a lot of what we do in social media. Thomas Finley is one of these people that I have never had the honor to meet. I hope to soon. You know his comment may kneel. Schaefer, although I do like the pick in the casual mood. Kenneth Money say another great guy named Neil Schafer. For me, it's a disconnect from your brand, in my opinion. Bevin Whitfield, another one of my biggest supporters. Nay, it's very convivial but doesn't match your brand image. My women all networking contributor for social media influence Raymond Moron height, but only if you decided to launch a new Facebook fan page to express that punk rocker sport Fannin. You Annalise Han on another one of my big fans and big supporters, especially on Google Plus and Twitter. I don't know if I would have recognized you without the name fun to see but agree with most year not your brand style. And then Judy got beat on my social media, public relations contributor and women that work in that you're not wearing a blue T shirt. Very true now, I mentioned that I posted this exact same thing on Facebook, so let's see what the people on Facebook said in comparison. And I think you all have a pretty good idea of what's gonna be said? It just goes to show you just the difference types of people, that different relationships that we find in a different platforms. I mentioned Google Plus is very close to Twitter in terms of mean this public platform, these air, many people similar to Twitter that I have never met. But we share similar interests and we become good friends. So we go to Facebook. The first comment from Serge Lebed, who's also very active in social media in Japan as well as back in Canada after a long, long night of car. Okay, one of my in laws said Yea, Cassandra Trejo, who is one of my mariachi friends, said, Yea, friend, you're happy. It shows through your eyes. Yo digo que si Richie Callen Moto another one of my supporters, another relationship that carried over from Twitter to Facebook. I like it with a smiley face. Roger Marshall Yea, Ross King Don. I like it, but like your current one even better, Any chain. Yes, Craig, I'm Jamison, my women, that working contributor for social media for B two B sales. Well, it would be a step up cheap pong chick, an old colleague a Yoriko Yamazaki call out an old colleague from Japan? Yes, Neil. With a smiley face. I think there's no better way through this experiment to show you the gap in the conversation. Some of the people I mean, there's definitely still some overlap of people within Facebook and Google Plus, but you'll see that Google plus just turned into a much more professional network. And you see, also the difference were linked in. There is no place on linked in where I could have done this. I could have posted it on my status update. But there is not nearly as much engagement on status updates in all honesty as I see in Google. Plus because Google Plus is all about status updates, it's easy to plus one and comment from your email with linked in. As I said, it's just not as easy. From the user interface perspective, it's more about a static profile than a stream of real time updates. So I hope that give you some ideas. And by the way, the difference is the link thing groups and the professional conversations that can happen there and the conversations that are happening in Google plus communities it's like night and day. This is why I really think if you're into professional networking and you're not on Google, plus you're really missing out, I'll stop there because I don't try to spend time trying to convince people to join or not join social networks and perhaps you already on and hopefully you're seeing the light. I appreciate your comments, your support. Please share the link to this podcast with your friends, and we'll be back at your next week with another episode of social business. Unplug. Make it a great day, everybody. Bye bye. You've been listening to social business unplugged with meal shaper, social media author, consultant, speaker and university professor. If you'd like any specific topics covered on future episodes, or if you'd like to be interviewed for this podcast, please connect with meal by email. Kneel at windmill networking dot com on Lincoln at Lincoln dot com slash in slash meal Schaefer and on Twitter at Neil Schaefer, please also visit windmill networking dot com for daily social media for business updates. Thanks for listening and make it a great day