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April 7, 2015

102: Reintroducing Agora Pulse: The Social Engagement Dashboard for Facebook, Twitter and Instagram

102: Reintroducing Agora Pulse: The Social Engagement Dashboard for Facebook, Twitter and Instagram

At the Social Media Marketing World event in San Diego last week, Neal Schaffer met all kinds of great people, one of them being Emeric Ernoult. Emeric is the CEO and Co-Founder of Agora Pulse, an engagement dashboard tool for Facebook and Twitter. Agora Pulse allows you to track the most important fans and interactions on social, gathering data unlike any other tool. Luckily, Emeric is going to be joining the Social Tools Summit in Boston in May. Listen to learn more about this great tool, what inspired its creation, and other tools that Emeric loves.

Key Highlights

[01:22] Introduction to Podcast Guest, Emeric Ernoult

[02:40] Business Value of Agorapulse

[08:51] How to Get Started With Agorapulse

[09:31] Agorapulse Functionalities

[10:42] Why You Should Use Agorapulse

[13:03] Historical Tweet Feature

[14:57] Other Agorapulse Facebook Features

[17:10] Agorapulse Plans

[18:34] Final Thoughts

Notable Quotes

  • Basically save time by engaging with the people who are really, really matter for your business. And were the most important people for your business. That was the way so like, focus on the most important people. And that's my big vision. That's my thing. 
  • And at the end of the day, when I look at what I've created with Social, I'm left with nothing. I've just created the feeling that I had to be there and I did my job. That's it. And and we thought this is a big problem, because it shouldn't feel that way. It should feel like I've done something useful for my business, I've done something that is an asset that is a value.
  • And that's the key with the right people to make sure that when those right people get to consider what you're doing or when those right people are your client and have to consider buying something else or you know, another tool that they have those relationships in mind and to think twice, before leaving.
  • We make sure you know what you're building in terms of quality relationship with the right people, things simple we're at 90% they're building the quality and identifying the right people you've you're building relationships with, I'd say we're 65% there and we have a lot still love to build.
  • And at the end of the day, we can rank your user we can score your user and user scoring is really one thing we're working on very hard and doing a lot of r&d. And that's where the identifying the most important user for your business will come into the picture.
  • I love all my competitors. That's number one. And I invite embrace them. And I invite them to come and have a beer with me and chat about our metrics and how we're doing and how they're doing and exchange advice and tips and share experiences. And yeah, there is some some kind of an overlap.
  • But you know, their key strength is really on content discovery, and we're absolutely not doing this. And we'll never do that. Yes, yes. And our keys transform the engagement and the reporting and all that stuff. And they'll never do that either. So it's kind of there, where they're good at, we're not good at and vice versa. 
Transcript

Neal Schaffer:

Okay. Welcome to maximize your social actionable advice on how your business can maximize your social media presence. Now, the host of maximize your social, social media author, speaker, consultant, founder of maximize social business through social media center of excellence, and the social tools Summit, Neal Schaffer. Hey, everybody, this is Neal Schaffer, welcome to another exciting episode of maximize your social I am back again at Social Media Marketing World San Diego, hashtag S M M w 15. Just an incredible amount of information. We have 12,500 people here, I don't know how many I've been able to meet. It's a lot. And for those of you that missed my session, Yesterday, I talked about how to scale your social media operation, I talked about tools. One of the tools I introduced was a company called Agora Pulse. And I talked about the importance of platform specific tools, you can use a general tool that covers a lot of dashboards, or you can go with tools that are very deep in those platforms and go to pulses. And they don't just do Facebook, but it's an example of a tool that I introduced that does Facebook in a unique way that others don't have providing unique value. As a Facebook CRM, I had another slide by the way of Agora Pulse in the presentation of analytics, of especially comparative analytics, that I thought did a better job than Facebook Insights did so as an example. So I'm really happy because I grew up pulse is going to be at the social tool, Summit, social tools 15 in Boston, and I'm sitting here next to the CEO of Agora Pulse, who is going to be on the panel of the business value, you know, the ROI of social and how tools can help you. So I'm really happy. And I'm going to allow you to introduce yourself, because I'm not going to pronounce your French names.

Emeric Ernoult:

I'm the one happy. Thank you, Neil. So I'm Emmerich. I'm the founder and CEO and co founder of Agora Pulse. I am 50%, French and 50%. American because I was born in New York, but I was raised and educated in France. So you'll, you'll hear a little accent here, here and there. Just a little, just a little, just a little. Yeah, and I'm thrilled to be coming to Boston on May 12, to be on the panel and meet all those. So some people that will participate as sponsors and attendees.

Neal Schaffer:

So Emmerich, I obviously brought up your tool as an example of a platform specific tool that offers a lot of value, the CRM, the you know, the analytics, what have you. I know Ian, clearly, also in his 12, must have social media tools also introduced over a pulse. So how did Ian introduce your tool? And does it align with the value you see and people using, whether it's your tool or a social media tool, let's talk about sort of the business value, which is a preview of what we're going to talk about in Boston,

Emeric Ernoult:

the way in introduced it was it allows you to focus on the people within your social media accounts, Facebook or Twitter that are the most important and to basically save time by engaging with the people who are really, really matter for your business. And were the most important people for your business. That was the way so like, focus on the most important people. And that's my big vision. That's my thing. We'll talk a bit more about that later. But the one thing I wanted to say is we've done a lot of market research on the ground, you know, going going, talking to agencies and small businesses and asking them, okay, what's the pain? What's the problem, where's the value, and the overwhelming feedback from everybody was like, it's kind of unnecessary evil, social is overwhelming, it's taking me a lot of time, it's eating a lot of resources, it's costing a lot of money, I almost have a full time person to respond to those tweets and or I have to hire an agency. And at the end of the day, when I look at what I've created with Social, I'm left with nothing. I've just created the feeling that I had to be there and I did my job. That's it. And and we thought this is a big problem, because it shouldn't feel that way. It should feel like I've done something useful for my business, I've done something that is an asset that is a value. And it's been you know, social ROI. Social media ROI has been the big buzz for the last couple of years. A lot of people are looking at it a different ways. And I have my own ways, which will be the discussion of the panel in Boston, I'm not gonna I'm not gonna disclose too much of it, of course, just a bit. But yeah, I think and that's, that's the vision for the product as well, I think there has to be an asset and that time, number one, that time needs to be the most efficient possible. So a tool has to help you save those those hours every week to do the same thing. And so if you save those couple of hours, at least that those you can use them to do something for your small business, if you're a small business, or if you're an agency, do something else to get new clients. That's the first thing that tool should be using people to do. And that's our obsession that we want to build the tool that helped them do it more quickly and more efficiently. So they can say those those hours every week. And the second thing is a tool should help them visualize the value they're creating. We have our own little way of doing it or and working on it, and it's still a work in progress. Listen, there's a lot of r&d and stuff. But we don't think social is the right channel to measure conversion sales dollar amount, and kind of, you know, the very direct response oriented because we don't think social is a great channel for for direct response, it may be for some, but for the majority, it's not in

Neal Schaffer:

one of your competitors didn't they release this application where all you need to do is put buy in a Facebook comment, and it'll actually purchase them a product,

Emeric Ernoult:

I'll make some advertisement from my friend Nathan lapcat from Hey, yo, hey, yo, hey, yo, cart looks like a very, very smart and interesting product. But for me, it won't do a thing because I'm not selling something at $10. Yeah, it's good for a low price product, but I'm selling a subscription product. And everything I have to sell is, you know, subscribe to my product and pay $29 Every month, so I can't use your card. And a lot of people I know in the b2b sector, we're selling high, highly priced product, where they're looking for we've social is not to sell things at 10 bucks apiece, they're looking for building the right relationships with the right people. And that's the key with the right people to make sure that when those right people get to consider what you're doing or when those right people are your client and have to consider buying something else or you know, another tool that they have those relationships in mind and to think twice, before leaving. And they they are more eager to talk to you and try your product. And they've been engaging with you and having the right the right conversation. So that's, and that is impossible to measure. And that's the goal that we have. That's that's the vision that we have measuring and attributing value to this.

Neal Schaffer:

And it really, you know, yesterday, I was talking about how the tools have to fit the strategy. And the strategy needs to fit the business objectives, right. A fascinating person I just met downstairs who just left, it talked about the business value of this. And there are a lot of companies that have fallen into that trap, I need to do Twitter, Facebook, and you know, I've done pay, I've boosted posts, I've done ads, I'm all these fans, but business value that I have, right? And there is value because some of them are being more active. Some are actual customers, some might be influencers, some might be you know, real passionate brand advocates. We don't know until we use a tool like yours. But this is a company, it's a b2b company, and they sell flowers. They sell flowers to the largest grocery chain in the United States. I go so what do you do in social? He goes, Well, you know, we're really big and Facebook, I'm like, but You're b2b, right? Because, you know, we're b2b. I'm like, why don't you use, you know, a b2b, social media marketing. And he goes, Well, there's only 15 key people in the industry we know about, and we're doing business. And most of them, I'm like, well, so you're a b2b company selling flowers that are white labeled. So what is the value of doing Facebook, what's the business value says the business value is we can go in and we have Facebook pages that just cover flower lifestyle for every major region, the United States, so we can create unique products and push people push consumer demand to go to the supermarkets. And now it's a value add. And now in some cases, they have more Facebook Fans for their flower page in a certain state than a national grocery chain has nationwide. So I'm like, That's brilliant, you found a unique case for social where you have found that business value. And now they can actually do they can become an agency for, you know, if they wanted to, there's so many things they can do. But they started with the right mentality, which is just not doing it for the sake of doing it, but fitting in with the grand scheme of things and actually doing it to differentiate themselves, and to create additional value for their clients. And I thought that's just a brilliant example. I don't hear enough of these stories. So you don't need to convince these people they see the value of use it but but for those that don't, how do you begin? So I had one client, we have 3000 Facebook fans, we did an iPad giveaway, so they got all the wrong fans for the wrong reasons. It's like, you know, where do you start? When people are looking at Agora Pulse? Like, you know, how are you gonna help my company? Where do you start with that conversation,

Emeric Ernoult:

the first thing we're going to help them with is to make sure that they're not missing anything on the page, or on the we talked about about Facebook, but also do Twitter and Instagram next week. So we're releasing Instagram a couple of days, congratulations. And so we make sure that you're not missing anything that's inbound, any message that's being sent at you. That's very important. And we make sure that you do it in like five to 10 minutes a day. And that's it, which is what I do with my own Twitter account, and Facebook and Instagram as well. So

Neal Schaffer:

I don't want to label your tool, but I just remember that some of you may not be familiar, or aren't as familiar enough as you should be with Agora Pulse. So in a nutshell, can you maybe describe it? Would you say it's an engagement dashboard. There's obviously a lot more functionality than that, but for

Emeric Ernoult:

it has a lot of functionality but it's not a very good marketing thing to say we do everything so you there is one thing we do very well. It's the monitoring and engagement monitoring. And yes, we do reporting and we do competitors analysis and we do we even do Facebook contests and quizzes and

Neal Schaffer:

promotions, which is how I first found out about golf balls. That's that's historically

Emeric Ernoult:

that's what we were doing. So that's how we got known but right as of today are we want to position ourselves as a social media management platform with a twist and the two Phase two is that we make things simple. And we make sure you know what you're building in terms of quality relationship with the right people, things simple we're at 90% they're building the quality and identifying the right people you've you're building relationships with, I'd say we're 65% there and we have a lot still love to build. But as we're the only one going that direction, yeah, because I you know, Hootsuite doesn't do that Sprout Social doesn't do that.

Neal Schaffer:

And I was gonna ask you that. So I'm a consumer facing brand. I can do Facebook, Twitter, Instagram natively. I can use a HootSuite or Sprout Social or an enterprise grade tool. So what you're saying is that instead of these instead of a Hootsuite, I can use Agora Pulse to achieve the same thing. So I want to hear what out person personally,

Emeric Ernoult:

I've never enjoyed using HootSuite. But that's a UX that's an intermediate to okay, it's an interface. I don't think in terms of columns, and I don't think in terms of called on either and I didn't really like it

Neal Schaffer:

big fan of the product in the people it personally for me, it's not my cup of tea,

Emeric Ernoult:

meaning ever, but that's very personal. So I'm not saying it's not good. I think I've never been a fan of the way it works. I was a fan of sprout sprout was too expensive for us, because we're using we are we have five people internally who are using social media and it's you know, $60 multiplied by five. Even for me, it's too expensive to just respond to tweets and Facebook posts,

Neal Schaffer:

and I still love and use sprout. And you know, it'd be nice if they had grandfather discounts for their old customers. But I digress.

Emeric Ernoult:

They do. I'm still in the $9 plan.

Neal Schaffer:

Do they do someone's gonna be getting a phone call from me really?

Emeric Ernoult:

Someone Someone? Maybe you unsubscribe and resubscribe after the price increases, something I kept, I kept my account because I'm still using their mobile app when I'm mobile.

Neal Schaffer:

Well, yeah, I still get I still get tremendous ROI, the amount of but I do have, I do have a VA in the Philippines. I know for each additional person, it takes on a pretty hefty fee, especially compared to Hootsuite or buffer. So

Emeric Ernoult:

it does it does and we you know, our RAS is one prize, unlimited admin. So it makes a big difference if you have a team. But yeah, I like the I like the design of sprout much more. And so we've done something that's a combination of the design of sprout and the flexibility of HootSuite that we have one unified inbox, but we have one per account. So if you have a Facebook page, you have an inbox with your private messages, your your comments, replies to comments and posts, and shares and page mentions and all that stuff. And on Twitter, you'll have your retweets, you'll have your mentions you're having to direct messages, but it's per account. So it's easy. Gotcha. Sometimes when I was looking at my Spry with my we have three Twitter accounts, one Facebook page, they don't do Instagram, so they don't do Instagram. That's something we do and they don't, at least for now, I know it's I think I know it's coming and and it was quite overwhelming to have everything in only one feed. You know, I kept clicking on those filters. Do I only want to see this, I only want to see this. And so it was better. But it was not the way I wanted it. I'm when I'm managing our accounts. I'm doing account by account because I want to see the context around the comment around the tweet around everything. And if

Neal Schaffer:

you do that historical tweets that I was showing yesterday about social, which is my favorite feature.

Emeric Ernoult:

Okay. More than that we do the historical Facebook, which probably doesn't do, because a big difference. I mean, that's an important difference. And you mentioned platform specific stuff. Historically, we're from Facebook, we've been running Facebook, historically sprout and HootSuite are from Twitter. Yes. And Twitter is much easier than Facebook. Just we my CTO, we counted for the number of items you have to take into account when you do Twitter. It's for it's mentioned retweet, whatever keyword you know, do plug into the keyword search and direct messages. Yeah, and direct messages. That's four types of items. Right with Facebook, you have 47 type of ideally, yeah, like unpublished post type one type of item that manages comments on on a dark post or an unpublished post and that's yeah, no, they don't and we do and I, I can give you the list out of the

Neal Schaffer:

way when someone unlikes your page after seeing a post or hides a post in the feed is that one of the 47

Emeric Ernoult:

unliking a page that will not never go through the API you will never know Okay, nor not on Facebook nor on any third party tool but if you do an ad on a Facebook ad, as opposed but you don't publish the posts on the page. We call it an unpublished post gotcha or dark dark post cancer which is with Jon Loomer as a big fan off and you'll have comments on these I have comments on all my dark posts my unpublished posts all of them and before I couldn't see them so they were they were either stay unanswered or if it was like a bad comment like your spammy I hate you I couldn't see it and they don't show up in the notifications they don't show up in the notifications no I didn't realize that you have to go in power it it's super complicated. I never did it. Jon Loomer told me it's a massive chaos. If you can fix that for me, I'll use your tool so now he's using it.

Neal Schaffer:

Well, that's a thumbs up because if there's anyone savvy yet advanced Facebook I mean, it's John.

Emeric Ernoult:

Yeah, true. I've always uh, you know, when John told me that I went to see my CTRs you get that tonight? You know, I want that today.

Neal Schaffer:

So if you have any Facebook feature requests that are missing that Tools, you know, the guy that call,

Emeric Ernoult:

call me or call John. And it's just one example. But again, I'm working on a blog post to give a precise detail of those 47 items and, and a comparison sheet about who's doing it and who's not doing it. That's gonna be interesting.

Neal Schaffer:

So I was building out my own tool, which I've never commercialized. And this is my developer from the Ukraine. So I know you do face, I want to ask you about Twitter and Instagram. So I just want to know, over the course of a month, I post an Instagram, I get an average, I don't know 152 on your likes, and I have a few 1000 fans, some of the people like me might be followers, some may not, I just want to get a glimpse at the end of the month, who's liked my content more than others, and I know like for face it, are you doing that same thing for Twitter and Instagram, so am I gonna be able to access that data,

Emeric Ernoult:

we do that, that's one of our unique feature, we do that and again, sprout and HootSuite don't do that we regular users, we get older, we give you the list of your users by latest activity, we, we store everything. And that's a big difference between our platform and the other guy's platform. We sync real time even when you're not connected, which will not do that. So you have to be connected on Hootsuite to see what's going on. You don't have to be connected on a golf course, we'll send you alerts once a day or more if you want about this is what has been happening on your accounts, go check it out and respond to people. First thing and second thing because we sync everything, we store everything. If you want to send alerts once a day you have to sync and store even while the user are not connected. And because we store it, we can tell you, we can give you all the history of engagement and conversation you had with everyone we can we can tell you how many times this guy has liked you over the last six months, nine months, whatever, you have to use us. So you will go the last 30 days when you start and then it will add up. And at the end of the day, we can rank your user we can score your user and user scoring is really one thing we're working on very hard and doing a lot of r&d. And that's where the identifying the most important user for your business will come into the picture. It's fascinating.

Neal Schaffer:

So this the functionality that I tried to build an app for I mean, more than just that, because it's why doesn't this exist in the marketplace? So I'm really glad because it's stuck. I'm really glad that you've taken the lead on it. And I'm really excited to see that for I mean, if you're listening to this, you're probably already going over agora pulse.com right now to do a trial. But tell me about your your current business model for those that are listening, what how do you structure your your plans?

Emeric Ernoult:

The plan starts at $29 per month.

Neal Schaffer:

Very reasonable. Yeah, it

Emeric Ernoult:

is we want to stay quite reasonable. That's the goal. We don't want to be the free stuff and the very cheap stuff. Because we think that you know, it's value based pricing. And we think that if the value we want to offer is understood, then it does cost more than 10 bucks.

Neal Schaffer:

So what do you get for that 2999

Emeric Ernoult:

plan, you get one Facebook page and one Twitter accounts, you know, reasonable size. So I think it's like 6000 fans for the for the page. And while the tweets, it's kind of unlimited, so you don't really have to worry about that for 49 bucks, you get two pages and two Twitter accounts, and two Instagram. So that's six accounts if you have Instagram as well. And 99 It's like five pages five Twitter accounts, five Instagram, and you have up to 150,000 fans. So yeah, you have some room, some buffer. It's the big, big brands, with millions of fans, they're not the ideal target for us, they'll probably buy the enterprise stuff at $4,000.

Neal Schaffer:

We're not sure so it's my SME SMB

Emeric Ernoult:

small and medium businesses and small and medium agencies. Yes, that's that's the target.

Neal Schaffer:

Great. Hey, um, it's been great, really catching up with you really excited to continue the conversation. And this is what social tool Summit is going to be about? It's going about these types of conversations. And wouldn't you like to be a fly on the wall here at Social Media Marketing, we're listening all these conversations, that's what we're going to be bringing to Boston. So I really hope to see you there. Any closing notes on not just your tool, but tools in general that you want to leave the audience with?

Emeric Ernoult:

The first thing I want to say is come to Boston on May 12. No question, you don't have a choice. We'll be waiting for you about tools. I mean, you mean the tools we love and we use

Neal Schaffer:

I'm sure you want to give a shout out to some of the companies that you have a lot of respect for in the US that you want to introduce to others that'd be great. You know, as I mentioned, social tools summon it's about the industry and we want to support you know, every tool deserves a look. And there's so many great companies have great tools that just never get found or people don't know the functionality like I still was categorized new reports as a Facebook campaign platform, but I know I'm going to be trying you out and after hearing this I mean that's great. It's part of what I've been wanting to do but you know any other tools that you want to bring up that's great.

Emeric Ernoult:

Of course we use and love Go schedule on our blog.

Neal Schaffer:

Me too. Did you meet Garrett man?

Emeric Ernoult:

Yeah, I did. I did.

Neal Schaffer:

What a great company. Great. I'm really excited to see where they take it. It's

Emeric Ernoult:

incredible that no one else has done what they've done, which is basically what we all need, right? Yes. If you're an internal calendar for WordPress,

Neal Schaffer:

if you use WordPress and have multiple authors, you need co schedule maximize social business uses it. I manage there everybody I manage 25 bloggers using it. It's it's awesome.

Emeric Ernoult:

It is absolutely and it's affordable too, which is great. I like Post Planner very

Neal Schaffer:

much. Me too. Josh Parkinson great guy. Josh has a very good friends now they're now doing they created a web app and they're doing more than just Facebook. So is there a little bit of over Let me tell you think or

Emeric Ernoult:

I love all my competitors. That's number one. And I invite embrace them. And I invite them to come and have a beer with me and chat about our metrics and how we're doing and how they're doing and exchange advice and tips and share experiences. And yeah, there is some some kind of an overlap. But you know, their key strength is really on content discovery, and we're absolutely not doing this. And we'll never do that. Yes, yes. And our keys transform the engagement and the reporting and all that stuff. And they'll never do that either. So it's kind of there, where they're good at, we're not good at and vice versa. So it's,

Neal Schaffer:

I mean, as the conversation suggests, you need a toolbox of 10 to 20 tools. Unfortunately, fortunate companies are trying to integrate them on by other companies, but I don't think it's going to happen.

Emeric Ernoult:

I have more, I will use more than 20 tools. As a startup. We use tools for everything. It's like it's crazy.

Neal Schaffer:

I mean, I've used every tool we've talked about so far Minaya HootSuite account, sprout, social, co schedule, Post Planner, let's, let's keep going what else.

Emeric Ernoult:

What else? Well, you mean social media related or content content? I use Buzzsumo. I use Buzzsumo. To Steve race, and the founder is a good friend. I invited him to San Diego. I don't know if you saw him.

Neal Schaffer:

Great guy. Yeah, we had a talk yesterday for now. He showed me their new trending topic stuff.

Emeric Ernoult:

Interesting. Awesome. Very interesting. So it's one of them, I use Canva. I love Canva.

Neal Schaffer:

I use Canva, too, we are going to have a company called Post Create. That's one of the sponsors of social tools. Some of that's going to talk about their tool, which is a little bit different than Canva. One thing about Canva is it's it's seemingly simple, but it has its own layer of complexity. You know, buffer has released a Pablo, love the name. And although it's limited, it's very, very easy to use. Right. So that's an interesting market. And I think before can we get PicMonkey and some others, and they're still great company. But yeah, there are other choices out there as well that I wanted to.

Emeric Ernoult:

And the last one,

Neal Schaffer:

see if I use it, drumroll, please. We're not

Emeric Ernoult:

gonna give the 50 tool that we're using or I don't even know how many tools where you're on the tech side. But it's a lot to the last one. It's, it's a discovery I did recently we have so we are a SaaS company, we have a lot of support a lot of support tickets, Zendesk. No, it's service that connects to Zendesk and that embeds your help center within your app within your website or within your app. And it provides you with insights as to how people search your your knowledge base, right? And when they don't find their answer. And if they end up sending you a ticket, it tells you this is these are the keywords that they search for. And this is the ticket that they sent. And that gives you everything you need to upgrade or add content into your existing health health center.

Neal Schaffer:

And that's it. So it's plugging in New User Management, so it knows who it's tracking each individual login user.

Emeric Ernoult:

Yeah, it's really they say it's the SEO for your support content. And it's really what it is. And it's called support hero support. hero.io easy to remember. And it's been since we started using this, we've reduced the number of inbound tickets by 50% is how Wow support tickets that we used to have. Just to give an example, people were searching for the people who are searching to cancel their subscription. They were they were searching for unsubscribe, and none of our support content about how do I cancel my subscription contain that word. And we were getting a couple of tickets per day. And at the end of the week, like you know, 1020 tickets per week, whatever, boom, yeah, unsubscribe in the article, because, you know, now you know, and those tickets are not coming to you anymore. So it was a great discovery.

Neal Schaffer:

And that's great. And this is an example that you know, social tools Summit, we have sessions like marketing automation, where you have a CEO, which is doing the social media marketing automation, but you know, social media replaces nothing but complements everything. So you know, when we do it in the Bay Area, we're gonna we're going to do it two days in the fall, we're probably going to have social media for customer service. And this will be a tool that it complements everything else, right, that just bears mentioning in a conversation. So you know, it's not just about social, it's about business. And I think you know, that's obviously going to be the panel, you're on the business value of social, so it's a good lead into that. So thank you so much for your time today. This has been great. Needless to say, I know if you're listening to this, you haven't checked out Agora Pulse recently or you never check them out. You will. And I look forward to continuing the conversation in Boston on May 12. social tools summit.com Me too. Thank you union. Merci beaucoup. And that's it for another episode of maximizing social wherever you are in the world. Make it a great social Day. Bye Bye, everybody. Thanks for listening to maximize your social. We appreciate all of your iTunes subscriptions, ratings and comments. If you would like to appear on the show or recommend content, please contact Neal Schaffer at Neal at maximize your social.com Please also make sure to check out Neil's new community, the Social Media Center of Excellence at social media ce o e.com. As well as Neil's first social media event, the social tools Summit, which will be in Boston on May 12. And in the Bay Area this fall. Thanks again and make it a social day.