Welcome to the first episode of my podcast! This will tell you why I launched my podcast, which at the inception was called the Social Business Unplugged podcast. I also want to share with you how a podcast can feed into an inbound marketing strategy.
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take, take, take, take enjoyment. Welcome to social business Unplugged. Helping you understand in plain English how to best leverage social media for your business. And now here's the founder of Windmill Networking Meal shaper. Greetings from wherever you Are in the World. This is Neil Schaefer, founder and president of Windmill Networking and welcome to the very first edition of Social Business Unplugged. My new podcast that I am really, really excited about. Because this is the first edition, I guess I should talk about why podcast? Why social business? Some plugs. So, first of all, the term social business is something that I plan to cover in a block post. In the very, very near future, you're going to see windmill networking transform into a new site that prominently uses the word social business that I had planned for over a year. So I've actually seen the trend emerge and just going beyond that, the definition of the term, which I promise you off I'll be addressing shortly in my blogged unplugged. You know, the idea of a podcast there many, many different ways to speak to people to, for lack of a better word, engage with people there is video. You have YouTube videos, there's text. You have blogged pose. You have books. If you think of content marketing in all the different ways of providing content, all the different formats. Audio is a pretty strong format, considering that we all have smartphones now that we probably already have iTunes or some other type of software plugged into. And a lot of people have downtime in cars on trains, and some people prefer to listen audio. That many people come up to me after my speech is saying, Hey, Neil, I'd love to get a copy of your book to have an audio book version out. And actually, I just invested the money to create an audio book version for maximizing Lincoln for sales and Social media marketing very recently. So I think audio is a great way to engage. I enjoy speaking as a speaker. It's only natural for me to speak to you in this way, and many of you don't have a chance to hear me speak. Obviously do a lot of free webinars and windmill networking, which gives you the opportunity, and I hope you'll join those as well. Unplug. So you know When I consult with companies that say about Facebook, well, we want to create a Facebook page. Well, why? What's the business objective? What you trying to achieve and my advice always comes down to? You can't just do the same thing on Facebook. You do everywhere else. You have to have some sort of exclusivity, some sort of uniqueness, a differentiated that says, I want to like your Facebook page. I want to come back to your Facebook page because you're doing something special on there that benefits me, and it's the same with the podcast Now. I did this with my newsletter, vory recently, and I actually I have every month. I talked about that, what I call the state of the Social Media Union. Just give him an overview of it. And what it ended up being was a preview to a block post that I was working on, that I released to my newsletter subscribers before actually put it on the block, and in doing so, I'm hoping that in the future those that subscribed my newsletter that saw that the last time we'll be eagerly awaiting the next edition, and now I need to deliver on that with another sort of preview. So the idea about this podcast is the same. It's unplugged. I'm not trying to be nice to anybody, although I think I'm generally an okay person out there in the social media. But I'm just trying to tell you about the world of social media, whether its clients that I'm working with, beaches it up, given blogged, posting I'm working on or just thoughts that don't appear. You know, all my blogger and you're on social media. I think that the podcast is just a great avenue to share that with you and therefore that term unplug. Now the term unplug also refers to MTV Unplugged acoustic concerts. I'm only gonna say this one time, but that music that you heard in the intro in that you're going to hear in the Altro is actually from a band that I played. And when I lived in Japan, actually drumming and that very, very first line where I say take, take, take enjoyment, that's my voice is, well, a younger Neil Shaffer. So it's also sort of a line with my brand. So why the podcast? Why the sharing of the content is really the topic that I wanted to talk about. I want you to have some concrete takeaways every time I give this podcast. I really want you to be waiting and I do plan quote unquote plan to be doing this in a weekly basis. And obviously, in social media, it's all about the consistency and stained with the plan. So thank you for joining me. You know why share. It's funny. I spoke at a large health insurance company in Florida. This was maybe two years ago. I spoke at their diversity conference and they brought me in because they bring in a lot of small business owners. What have you wanted to learn more about LinkedIn. And since they were having their diversity conferences, said Neil, You know, let me show you what's going on on the floor. Here we have an exhibit hall, and they had a number of different diverse groups, basically various, you know, ethnicities, religions that we're all talking about the incredible diversity within this huge health insurance company. And I noticed that one of the groups there was a diversity could call Gen y Well, that's strange. Generally doesn't strike me as being a group that you would normally include in a diversity conference. But as it turns out, and I could go Ah lot of different ways talking about the conversation I had with the head of this Gen y committee, he said. Basically, in companies, especially in old school cos maybe, you know, financial insurance, certain industries, the people at the top who have all the power and all the decision making are always of an older generation. But the people that are actually meeting that the customer firsthand are of a younger generation. Therefore, over time, the older generation or the people you know in the executive and management level get out of touch out of tune with what their end customers really think about their products and service is what have you. And therefore, by enlisting this Gen y group, they were trying to use them to actually better feed in the customer's voice to the executive team, which is pretty fascinating perspective. I thought not about idea. Obviously every company is gonna be different, but it also that's the General Ryan and the younger demographic within the company feel empowered, which obviously is an excellent thing to d'oh! now, the conversation we had was really interesting and the head of the committee share a few things with me. And another thing he said is you know, your generation and I'm a Gen Xer, not a baby boomer. Gen Xer. Maybe I look younger, my photos, but I'm a firm gen xer, Believe me, he said. You know, people in your generation believed that knowledge is power. And this is something maybe that you heard a lot. Maybe the eighties or nineties knowledge is power, he says. You know, my generation knowledge isn't power. I with the flick of my fingers on the Internet, I confined. I can Google Aiken searching YouTube Any information that I want, people that sort of hold on to their knowledge have nothing to gain from it because it's an open market for knowledge right now. And that really struck with me. And in fact, it really comes down to why Blawg I originally started my blog's a networking vehicle. But obviously with the advent of social media marketing an inbound marketing at the end of the day, your blawg is not for self promotion. It's for you sharing resourceful content that's gonna create the magnet that's gonna bring people back to your block back to your website to create a trustworthy relationship that's gonna lead them to become a buyer of your product or service, whether it's a blogger, a video, a podcast, if you're not providing that information, if you're not sharing it with them, your block post is very, very little value. And it's something that I need to keep reminding myself. That's for all the consulting and coaching that I do with companies. Recently, I look in my block post and I'm thinking, Wow, I really haven't been sharing a lot of those nuggets of knowledge. If you were reading my block post, you wouldn't even know that. That's pretty much what I do for a living. At some point, I thought as I created my own block strategy for the year, I realized that, Wow, you know, if I'm gonna be publishing once a week, I need to make sure that every month I have a solid social media strategy block post out there, Which is why, at the beginning of the year, I wrote a post, which was the preview of my newsletter on 10 questions to ask herself to help audit your social media strategy in 2013 which has already been one of my best block post to date. So whether it sze blogging or anything else, it's always about becoming your end customer, understanding what they're looking for and providing them the information. And I will say on any note, speaking very much from B to B perspective. You know, from a consumer perspective, I don't think it's much different if you're a consumer facing brand. But sometimes for consumer facing brands, it's less about becoming more resourceful, more about becoming fun or engaging or sharing tidbits about your customers. And it's less about your own content and Maura, about repurposing the contents of your customers and your fans. But I'll end on that note. I promise to try to keep these as close to eight minutes as possible, which is the maximum amount of time in an audio file that you can record using the iPhone microphone application and send us someone via e mail, which explains why this will be an eight minute podcast in the future. But forgive me from our 1st 1 for going over a minute or two. I do hope you found this valuable. I do plan on doing this every week, So be on the lookout. I hope you'll subscribe. We'll have an iTunes link up very, very soon, and I welcome any feedback. Anything you want me to cover, let me know. Neil at windmill networking dot com. That's N e a. L. And that is, it's making a great day and to your social business success by by everybody. You've been listening to social business. Unplug with meal shaper, social media author, consultant, speaker and university professor. If you'd like any specific topics covered on future episodes, or if you'd like to be interviewed for this podcast, please connect with meal by email. Kneel at windmill networking dot com on Lincoln at Lincoln dot com slash in slash meal Schaefer and on Twitter at Neil Shaper, please also visit windmill networking dot com for daily social media for business updates. Thanks for listening and make it a great day